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21-10-2010
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kimair's Avatar
 
Join Date: May 2003
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Versace "Vanitas" Fragrance : Lindsey Wixson by Craig McDean


Quote:
Euroitalia will attempt its most ambitious project yet in its nearly six-year licensing relationship with Versace when the Italy-based fragrance house launches Vanitas starting next month.

The womenís fragrance was designed to occupy the top-rung or couture position in the Versace fragrance hierarchy. Its price points are 20 to 30 percent higher than the brandís other scents, and Vanitas will be aimed at a specialty store distribution, namely Neiman Marcus, Saks Fifth Avenue, Nordstrom and Bloomingdaleís, when the brand eventually arrives in the U.S., probably in the second half of 2012.

A print ad and TV commercial was produced by Fabien Baron and photographer Craig McDean in New York. The campaign features model of the moment Lindsey Wixson.

Sgariboldi said the name Vanitas is a classic term that was used by the late Gianni Versace. Literally meaning vanity, it loosely refers to ďthe quality every woman has to have to be a woman ó the sensual and the feminine touch,Ē he said.

The curved corner of the transparent bottle is meant to suggest the bare shoulder of a woman. In the ad, Wixson wears an off-the-shoulder Versace dress in an effort to complete the idea. Executives at the company pointed out it is unusual and difficult to produce a bottle with metal components attached to glass.

Sgariboldi said that the fragrance would be launched in Italy in November with ad support in print and on TV and the Web. Itís then due to roll out in the rest of Europe starting in Austria and Switzerland.
wwd / october 21, 2010

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21-10-2010
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don't see any hint of lindsay. just the lips. kinda... can't wait to sample this "couture" perfume... the price increase must be for just the bottle alone... i want to see the commercial as well.

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22-10-2010
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^ I also can't seem much of Lindsay. Looks more like they photoshopped Karlie and Toni into one picture Apart from the claim that the model is Lindsay the ad actually looks good.

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22-10-2010
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wow they donatellafied her so much

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22-10-2010
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You can barely recognize Lindsay, but I still think it's a gorgeous ad.

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22-10-2010
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she doesn't look like Lindsey, and the ad is quite boring

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22-10-2010
  7
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i loveeeed the ice color

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22-10-2010
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nice bottle... but they're clearly not the first people to merge metal and glass together on a perfume bottle.

looking forward to smelling it.

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22-10-2010
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She looks so different. I think this ads really look good.

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22-10-2010
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I was SOOO expecting something else but I'm very pleased with this
as we've seen the SS2011 Lindsay has grown up and he features have changed slightly(in my opinion for the better) she looks stunning and that Ad works for me

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22-10-2010
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Lovely! It doesn`t look like Lindsay but still lovely. Those eyes are to die for!

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22-10-2010
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She looks absolutely good!

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22-10-2010
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Doesn't looks much like her, but GOOOOOOOOOOO Lindsey!!!

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22-10-2010
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Love the iciness feeling of this one. Such a stunning image of Lindsay!

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22-10-2010
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She looks like a fantastic mini-Donatella

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