Versace "Vanitas" Fragrance : Lindsey Wixson by Craig McDean

**kimair** · 21-10-2010

Quote:

Euroitalia will attempt its most ambitious project yet in its nearly six-year licensing relationship with Versace when the Italy-based fragrance house launches Vanitas starting next month.

The women’s fragrance was designed to occupy the top-rung or couture position in the Versace fragrance hierarchy. Its price points are 20 to 30 percent higher than the brand’s other scents, and Vanitas will be aimed at a specialty store distribution, namely Neiman Marcus, Saks Fifth Avenue, Nordstrom and Bloomingdale’s, when the brand eventually arrives in the U.S., probably in the second half of 2012.

A print ad and TV commercial was produced by Fabien Baron and photographer Craig McDean in New York. The campaign features model of the moment Lindsey Wixson.

Sgariboldi said the name Vanitas is a classic term that was used by the late Gianni Versace. Literally meaning vanity, it loosely refers to “the quality every woman has to have to be a woman — the sensual and the feminine touch,” he said.

The curved corner of the transparent bottle is meant to suggest the bare shoulder of a woman. In the ad, Wixson wears an off-the-shoulder Versace dress in an effort to complete the idea. Executives at the company pointed out it is unusual and difficult to produce a bottle with metal components attached to glass.

Sgariboldi said that the fragrance would be launched in Italy in November with ad support in print and on TV and the Web. It’s then due to roll out in the rest of Europe starting in Austria and Switzerland.

wwd / october 21, 2010

j.cruz146 · 21-10-2010

don't see any hint of lindsay. just the lips. kinda... can't wait to sample this "couture" perfume... the price increase must be for just the bottle alone... i want to see the commercial as well.

purplethistle · 22-10-2010

^ I also can't seem much of Lindsay. Looks more like they photoshopped Karlie and Toni into one picture

Apart from the claim that the model is Lindsay the ad actually looks good.

xerq · 22-10-2010

wow they donatellafied her so much

[Piece Of Me] · 22-10-2010

You can barely recognize Lindsay, but I still think it's a gorgeous ad.

Rigida · 22-10-2010

she doesn't look like Lindsey, and the ad is quite boring

testinofan · 22-10-2010

i loveeeed the ice color

Street_a_Licious · 22-10-2010

nice bottle... but they're clearly not the first people to merge metal and glass together on a perfume bottle.

looking forward to smelling it.

kwonsm · 22-10-2010

She looks so different. I think this ads really look good.

maxlinden · 22-10-2010

I was SOOO expecting something else but I'm very pleased with this
as we've seen the SS2011 Lindsay has grown up and he features have changed slightly(in my opinion for the better) she looks stunning and that Ad works for me

MON · 22-10-2010

Lovely! It doesn`t look like Lindsay but still lovely. Those eyes are to die for!

Starry · 22-10-2010

She looks absolutely good!

Suhzie · 22-10-2010

Doesn't looks much like her, but GOOOOOOOOOOO Lindsey!!!

cottonmouth13 · 22-10-2010

Love the iciness feeling of this one. Such a stunning image of Lindsay!

Squizree · 22-10-2010

She looks like a fantastic mini-Donatella

FAQ	Calendar	Search	Today's Posts	Mark Forums Read	Rules	Links	Mobile	How to Join

Thread Tools
Show Printable Version Email this Page
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode

21-10-2010	2
j.cruz146 tfs star Join Date: Jun 2009 Location: Houston, TX Gender: homme Posts: 1,692	don't see any hint of lindsay. just the lips. kinda... can't wait to sample this "couture" perfume... the price increase must be for just the bottle alone... i want to see the commercial as well. __________________ Twitter & Instagram: jcruz146. I need followers! (: Fashion comes and fashion goes. But disco? It'll never die

22-10-2010	3
purplethistle fashion elite Join Date: Jun 2009 Location: under the sun Gender: femme Posts: 2,863	^ I also can't seem much of Lindsay. Looks more like they photoshopped Karlie and Toni into one picture Apart from the claim that the model is Lindsay the ad actually looks good.

22-10-2010	4
xerq ! Join Date: Jul 2009 Gender: femme Posts: 4,309	wow they donatellafied her so much

22-10-2010	5
[Piece Of Me] tfs star Join Date: Dec 2008 Gender: homme Posts: 1,695	You can barely recognize Lindsay, but I still think it's a gorgeous ad. __________________ NATASHA POLY Pivovarova Stam Onopka Stone Selezneva Donaldson Mount Rubik Jablonski Dunn Agren Tollerød

22-10-2010	6
Rigida trendsetter Join Date: Jun 2010 Location: Jakarta Gender: homme Posts: 1,039	she doesn't look like Lindsey, and the ad is quite boring

22-10-2010	7
testinofan F▲SHIØN MØNS†ER Join Date: Aug 2004 Location: Paris Gender: homme Posts: 6,908	i loveeeed the ice color __________________ http://twitter.com/Gaby_MT - http://anyobjections.tumblr.com/

22-10-2010	8
Street_a_Licious V.I.P. Join Date: Oct 2003 Location: Vienna Gender: homme Posts: 10,286	nice bottle... but they're clearly not the first people to merge metal and glass together on a perfume bottle. looking forward to smelling it.

22-10-2010	9
kwonsm fashion elite Join Date: Dec 2009 Gender: homme Posts: 2,849	She looks so different. I think this ads really look good.
Status: Online

22-10-2010	10
maxlinden tfs star Join Date: Jul 2008 Location: New York Gender: homme Posts: 1,712	I was SOOO expecting something else but I'm very pleased with this as we've seen the SS2011 Lindsay has grown up and he features have changed slightly(in my opinion for the better) she looks stunning and that Ad works for me

22-10-2010	11
MON V.I.P. Join Date: Jun 2009 Location: Philippines Gender: homme Posts: 5,922	Lovely! It doesn`t look like Lindsay but still lovely. Those eyes are to die for! __________________ TWITTER: @monxx \| INSTAGRAM: mondimac

22-10-2010	12
Starry fashion elite Join Date: Nov 2007 Gender: homme Posts: 2,589	She looks absolutely good!

22-10-2010	13
Suhzie backstage pass Join Date: Dec 2009 Location: Germany Gender: femme Posts: 676	Doesn't looks much like her, but GOOOOOOOOOOO Lindsey!!!

22-10-2010	14
cottonmouth13 V.I.P. Join Date: Jan 2009 Location: Vladimir Ivanov's Bedroom Gender: homme Posts: 5,498	Love the iciness feeling of this one. Such a stunning image of Lindsay! __________________ Twitter: @juddttorres

22-10-2010	15
Squizree Looking Up Join Date: Sep 2006 Location: New Zealand Gender: homme Posts: 18,545	She looks like a fantastic mini-Donatella