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28-09-2006
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kimair's Avatar
 
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Viktor & Rolf for H&M : Raquel Zimmerman
from wwd...
no images yet...

Quote:
Advertising to promote the venture, including a television commercial and print ads, also conveys the marriage theme, with model Raquel Zimmermann cast as the bride and Snoeren and Horsting as the two grooms. Lensed by Inez Van Lamsweerde and Vinoodh Matadin, the print campaign shows the trio posed like a wedding-cake topper.

The advertising blitz — including billboards and Internet elements — is slated to run in October and November in 24 international markets. Snoeren was mum on details about the TV spots, only saying that he speaks just one line. "I think it will be a fun little commercial," he said.

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28-09-2006
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one pic, actually, from the wwd cover...


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28-09-2006
  3
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The dress is lovely. Thanks so much for posting the article and photo.

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28-09-2006
  4
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OH MY GOD i really can't wait for the collection... i decided to apply for a part-time job in H&M because for the collection (umm...)

also i thought there is a menswear collection as well... as what V&R said... so... would there be any ads for the menswear collection does anyone know... umm...

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28-09-2006
  5
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do you think the dress is actually in the collection? how much will it be?

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28-09-2006
  6
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Quote:
Originally Posted by evae
do you think the dress is actually in the collection? how much will it be?
yes, the dress is part of the collection and it will cost 298 euro ($380)

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29-09-2006
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That looks beyond excellent

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29-09-2006
  8
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Wow. The dress is very cheap for a beautiful dress like that. It almost looks a little "couture".

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01-10-2006
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the dress is amazing...and i can't imagine anyone else on raquel's place...

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01-10-2006
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Could someone post the picture?

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01-10-2006
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the dress is amazing

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01-10-2006
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where is the pic??

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01-10-2006
  13
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Awesome! I can't wait for the collection to hi stores!

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01-10-2006
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Whoa that dress is gorgeous and only 380?!

I'm guessing every bride is going to be sprinting to the stores.

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02-10-2006
  15
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I hope its not going to be as limited and hard to get as other Special apperances by designers.

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