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Old 11-03-2009   #16
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Hrm, sometimes I just don't get them. The whole YSL beauty departement has been represented by Coco the last few seasons. On their website there are videos where she praises the products, she's the face of the maquillage, the beauty line and elle fragrance including a commercial.
I even saw Coco's intense ad numerous times in print.

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Old 11-03-2009   #17
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I feel this new campaign is kind of a downgrade, Coco fits the campaign better for me than Anna

 
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Old 11-03-2009   #18
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I love Anna, but Coco's ads do represent the label better.
 
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Old 13-03-2009   #19
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Quote:
Originally Posted by surrealseven View Post
I feel this new campaign is kind of a downgrade, Coco fits the campaign better for me than Anna
I totally agree, the ads with Coco are so much prettier

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Old 13-03-2009   #20
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Seems like the name of the fragrance is just "Elle" instead of Elle Intense,
and also the change of Coco to Anna coincides with the bottle redesign

I take back my words of the campaign being a downgrade, I think Anna suits the Elle
fragrance perfectly as well and both Coco & Anna work it in their own ways



ysl
 
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Old 14-03-2009   #21
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OMG thatｴs wonderful
 
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Old 14-03-2009   #22
tfs star

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there's something wrong with the face or the make-up, just loves the shot!
 
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Old 14-03-2009   #23
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huh

does that mean that Coco's contract is over?
 
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Old 14-03-2009   #24
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Love the styling on Anna. I like the spray-paint logo too.
 
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Old 14-03-2009   #25
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^ me too!
Both logo style and Anna look great, I love her hair.

The whole ad looks cool, I like it much better than Coco's.

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Old 14-03-2009   #26
<3 Happy <3

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Quote:
Originally Posted by surrealseven View Post
Seems like the name of the fragrance is just "Elle" instead of Elle Intense,
and also the change of Coco to Anna coincides with the bottle redesign

I take back my words of the campaign being a downgrade, I think Anna suits the Elle
fragrance perfectly as well and both Coco & Anna work it in their own ways



ysl
me too
now I like it a lot! thank you for posting!
 
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Old 14-03-2009   #27
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oh my god. one of the best photos of anna i've ever seen. what a great campaign. i'm obsessed.

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Old 14-03-2009   #28
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I like Anna S., but this evokes slutty (well, it's Richardson after all). I liked the strong feel of the previous campaign.

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Old 14-03-2009   #29
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wow Anna looks gorgeous, I like this one a lot better than Coco's
 
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Old 15-03-2009   #30
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Gorgeous!!!!!!
 
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