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11-03-2009
  16
Plain Ol' Beautiful
 
irulan's Avatar
 
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Hrm, sometimes I just don't get them. The whole YSL beauty departement has been represented by Coco the last few seasons. On their website there are videos where she praises the products, she's the face of the maquillage, the beauty line and elle fragrance including a commercial.
I even saw Coco's intense ad numerous times in print.

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11-03-2009
  17
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I feel this new campaign is kind of a downgrade, Coco fits the campaign better for me than Anna

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11-03-2009
  18
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I love Anna, but Coco's ads do represent the label better.

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13-03-2009
  19
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Quote:
Originally Posted by surrealseven View Post
I feel this new campaign is kind of a downgrade, Coco fits the campaign better for me than Anna
I totally agree, the ads with Coco are so much prettier

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13-03-2009
  20
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Seems like the name of the fragrance is just "Elle" instead of Elle Intense,
and also the change of Coco to Anna coincides with the bottle redesign

I take back my words of the campaign being a downgrade, I think Anna suits the Elle
fragrance perfectly as well and both Coco & Anna work it in their own ways




ysl

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14-03-2009
  21
scenester
 
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OMG thatīs wonderful

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14-03-2009
  22
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there's something wrong with the face or the make-up, just loves the shot!

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14-03-2009
  23
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huh

does that mean that Coco's contract is over?

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14-03-2009
  24
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Love the styling on Anna. I like the spray-paint logo too.

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14-03-2009
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^ me too!
Both logo style and Anna look great, I love her hair.

The whole ad looks cool, I like it much better than Coco's.

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14-03-2009
  26
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Quote:
Originally Posted by surrealseven View Post
Seems like the name of the fragrance is just "Elle" instead of Elle Intense,
and also the change of Coco to Anna coincides with the bottle redesign

I take back my words of the campaign being a downgrade, I think Anna suits the Elle
fragrance perfectly as well and both Coco & Anna work it in their own ways




ysl
me too
now I like it a lot! thank you for posting!

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14-03-2009
  27
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oh my god. one of the best photos of anna i've ever seen. what a great campaign. i'm obsessed.

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14-03-2009
  28
Plain Ol' Beautiful
 
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I like Anna S., but this evokes slutty (well, it's Richardson after all). I liked the strong feel of the previous campaign.

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14-03-2009
  29
trendsetter
 
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wow Anna looks gorgeous, I like this one a lot better than Coco's

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15-03-2009
  30
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Gorgeous!!!!!!

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