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11-03-2009
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YSL "Elle Shocking" Fragrance : Anna Selezneva by Terry Richardson


snap by debora25 from Marieclaire France (April)


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11-03-2009
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She looks so beautiful i would love to see it in HQ

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11-03-2009
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Anna looks beautiful!
But the concept looks boring.

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11-03-2009
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huh? not Coco anymore? did her contract expire or what?

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11-03-2009
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^This is a different Fragrance I think, Coco is for "Elle", and this is "Elle Intense".

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11-03-2009
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anna
i am so happy for her. shes earned it but the picture looks a little bluh.

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11-03-2009
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Anna might be replacing Coco?! As coco was seen advertising Elle Intense in this tiny image I Googled up:

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11-03-2009
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omg i love this ad!

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11-03-2009
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she is too photoshoped in this shot, not sure if I like it

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11-03-2009
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It looks good so far.

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11-03-2009
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Ohhhh looks Really nice!!

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11-03-2009
  12
she's got the look
 
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I've never seen her looking that beautiful... however I don't like the idea, and since it's Terry, so much more could have been done

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11-03-2009
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Quote:
Originally Posted by carmen_kass View Post
^This is a different Fragrance I think, Coco is for "Elle", and this is "Elle Intense".
wrong

it's basically the same, but spiced up. when other fragrance companies release more "intense" or updated versions of their fragrances, they keep the model and take a different shot or reshoot, so the image isn't too different (Beyonce: Hilfiger, Armani; Eva Green: Dior; Gwyneth Paltrow: Estee Lauder). consumers identify a product with the spokesperson, so this will totally throw them off track. therefore, their choice to replace Coco for this new girl is a bewildering move.

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11-03-2009
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But there never was a proper ad campaign for elle intense with Coco. The shot they used was the same as the FW 0809 maquillage campaign.
I have only recently bought 'Elle' and Coco is even on the packaging.

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11-03-2009
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which is why i find it strange that there's another girl for Intense... i was expecting them to use another shot from the original Elle campaign or a reshoot.

imagesdeparfums.fr

original campaign for Elle

perfumeguide.co.uk

i mean, both shots DO look similar. still wondering WHY there's a totally new girl for a flanker.

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anna, elle, fragrance, richardson, selezneva, shocking, terry, ysl
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