Yves Saint Laurent - The Campaign Archive - Page 4

**iluvjeisa** · 13-07-2005

Quote:

Originally Posted by jennifer~

...My favorite campaign of the season. Under differenct circumstances I'd dismiss blurred shots as unnecessary, but here they're understandable since Daria's competing for focal point. It's actually quite cool that the background appears blurred the way it does when you're focusing on any one thing 'in person' - not through a lens. You can see yourself there with a stretch of the imagination (or a long stretch without sleep

). I love the lighting too, the scene looks lit by searchlights in the dark

I agree completely. They've used a rather coarse flash for these pix, it looks like, hence her face is overexposed and the features are hard to see. Anyway, I like the blue/black/yellow colors - that represents the collection well. These pix - with the glaring flash, overexposure and whacky von Wangenheim style angles could have been so cheap looking. But something about the way Daria holds herself gives it a lady like quality - yes this is what a well dressed lady who's been out partying all night would look like when she took a stroll around the Eiffel tower

taz · 13-07-2005

it reminds me of the old day ads. -70's & 80's- when the fashion houses used to take photos of thier collections in parisian streets around them.

i liked the relaxed & natural attitude in photos setting, such as the damaged fence.

love it very french very YSL, glad to see YSL back to its roots.

liberty33r1b · 13-07-2005

i like the ads, especially since they are better than the ones with karen elson!

tctra · 13-07-2005

She looks bald

luxmode · 13-07-2005

hmm...i like these ads. the clothes look brilliant, and so does paris.

softgrey · 13-07-2005

Quote:

Originally Posted by fouroclock

Thank you! I've been waiting for a thread about this one. Single. Ad Campaign.

AGREED!!...

that was the whole point of starting a FORUM for ADS...
so we would have them all bunched into one monstrosity of a thread...

now we can post and discuss them each individually in a most 'civilized' way...

thx for the thread and the pix kinkexplosion!!...

Estella* · 13-07-2005

i agree on what taz said about the 'old roots' feeling to these ads.
very nice

thanks for the pictures kinkexplosion!

stilista · 13-07-2005

This is the first time I've seen all the ads, and I'm not a fan...perhaps when I see them in print I'll think differently, or maybe they'll grow on me? For now though, it's thumbs down...I do like her legs in the main one, though!

kinkexplosion · 13-07-2005

i have to defend the ads...

if you look at other ad campaigns you all see the same thing going on... great lighting, nice hair, makeup, everything is perfect... i think we need more something understated, something more intellectual, more focus on the spirit of the clothes... and one good example of this is the YSL ads...

yes it's daria... the famous daria face we see on every page of fashion magazines, but look at her with this ads. it's a different daria... more edgier and more spunk...... im not a big daria fan, though. i actually hate her, but made me like her after seeing this cuz im so sick of the daria with the classic beautiful face/vavavoom hair etc....

perfection VS imperfection.... the same idea with the lighting, the contrast, the eiffel tower.... its very realistic... very smart and creative and the way its different makes it stand out =)

thanks to everyone who liked the my posts =)

**MulletProof** · 13-07-2005

love it, also in my top favorites of the season. paris and the clothes is what makes me love it completely, i'm sure it could've been a thousand times better with a different model but i guess one cant have it all..

czilla · 13-07-2005

Love it -- makes the clothes and the brand iconic, as opposed to just the model. I love that Karen Elson and Daria are recognizable but obscured... It's very classy.

I like that it looks a little more like an editorial than an ad. They're selling you smthing, but it's more subtle?

It looks louche, luxe, ...dirty Victorian nightlife. YSL's selling more than a pretty face :claps:

mizenkay · 13-07-2005

Quote:

Originally Posted by kinkexplosion

i have to defend the ads...

if you look at other ad campaigns you all see the same thing going on... great lighting, nice hair, makeup, everything is perfect... i think we need more something understated, something more intellectual, more focus on the spirit of the clothes... and one good example of this is the YSL ads...

yes it's daria... the famous daria face we see on every page of fashion magazines, but look at her with this ads. it's a different daria... more edgier and more spunk...... im not a big daria fan, though. i actually hate her, but made me like her after seeing this cuz im so sick of the daria with the classic beautiful face/vavavoom hair etc....

perfection VS imperfection.... the same idea with the lighting, the contrast, the eiffel tower.... its very realistic... very smart and creative and the way its different makes it stand out =)

thanks to everyone who liked the my posts =)

thanks for posting these.

not a big daria fan either, think she's just so deer in the headlights all the time, which is why she absolutely shines in this campaign!. think about it. the "searchlighting" comment is perfect. i love the colors. it's like perfectly imperfect which makes it fresh.

my fave campaign of the season...so far

mikeijames · 13-07-2005

daria shilling for both chanel and yves saint laurent? surely, we're living in the end times ;-)

**kimair** · 13-07-2005

love it love it love it!!!

i love the ads from last season with karen but they were also a real departure to what tom ford did when he was there...the ads were stunning in their own right, but also fresh and new...

these ads are soo very french...i love the background...love the styling...definitely my favorite campaign of the season...

i can't wait to get an issue of W or V where the ads will be really big!

kit · 13-07-2005

I must say that the ads are a little too ' busy ' , but they capture the true spirit of Pilati's ' rescue ' of the label fom the evil clutches of that wicked witch of the West ( Santa Fe , TEXAS , to be precise ,

NOT , unfortunately , ' PARIS - TEXAS ' !!!!!! ) ,

TOM FORD .

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13-07-2005	47
taz MUSE Join Date: Dec 2004 Gender: homme Posts: 1,548	it reminds me of the old day ads. -70's & 80's- when the fashion houses used to take photos of thier collections in parisian streets around them. i liked the relaxed & natural attitude in photos setting, such as the damaged fence. love it very french very YSL, glad to see YSL back to its roots. Last edited by taz; 13-07-2005 at 07:17 AM.

13-07-2005	48
liberty33r1b V.I.P. Join Date: Nov 2003 Location: Manchester, UK Gender: femme Posts: 22,852	i like the ads, especially since they are better than the ones with karen elson! __________________ "he waited for other people to understand what he was doing, instead of doing what they wanted. Balenciaga never compromised."

13-07-2005	52
Estella* a dim capacity for wings Design Team Leader Join Date: Oct 2004 Location: la rue Gender: femme Posts: 7,651	i agree on what taz said about the 'old roots' feeling to these ads. very nice thanks for the pictures kinkexplosion! __________________ mode schoepfung estella mare

13-07-2005	54
kinkexplosion backstage pass Join Date: Feb 2005 Location: manila Gender: homme Posts: 643	i have to defend the ads... if you look at other ad campaigns you all see the same thing going on... great lighting, nice hair, makeup, everything is perfect... i think we need more something understated, something more intellectual, more focus on the spirit of the clothes... and one good example of this is the YSL ads... yes it's daria... the famous daria face we see on every page of fashion magazines, but look at her with this ads. it's a different daria... more edgier and more spunk...... im not a big daria fan, though. i actually hate her, but made me like her after seeing this cuz im so sick of the daria with the classic beautiful face/vavavoom hair etc.... perfection VS imperfection.... the same idea with the lighting, the contrast, the eiffel tower.... its very realistic... very smart and creative and the way its different makes it stand out =) thanks to everyone who liked the my posts =) __________________ Leah De Warvin \| Sasha Pivovarova \| Coco Rocha \| Natasha Poly \| Du Juan \| Elise Crombez \| Snejana Onopka

13-07-2005	49
tctra front row Join Date: Oct 2004 Posts: 367	She looks bald

13-07-2005	50
luxmode woolgathering Join Date: Dec 2004 Gender: femme Posts: 1,661	hmm...i like these ads. the clothes look brilliant, and so does paris.

13-07-2005	53
stilista backstage pass Join Date: Dec 2004 Gender: femme Posts: 774	This is the first time I've seen all the ads, and I'm not a fan...perhaps when I see them in print I'll think differently, or maybe they'll grow on me? For now though, it's thumbs down...I do like her legs in the main one, though!

13-07-2005	55
MulletProof Take me drunk, I'm home Mod Squad Leader Join Date: Apr 2004 Gender: femme Posts: 24,434	love it, also in my top favorites of the season. paris and the clothes is what makes me love it completely, i'm sure it could've been a thousand times better with a different model but i guess one cant have it all.. __________________ Metal teeth of carousels.

13-07-2005	56
czilla front row Join Date: Feb 2005 Location: Too far from San Francisco, CA Gender: femme Posts: 250	Love it -- makes the clothes and the brand iconic, as opposed to just the model. I love that Karen Elson and Daria are recognizable but obscured... It's very classy. I like that it looks a little more like an editorial than an ad. They're selling you smthing, but it's more subtle? It looks louche, luxe, ...dirty Victorian nightlife. YSL's selling more than a pretty face :claps: Last edited by czilla; 13-07-2005 at 02:40 PM.

13-07-2005	58
mikeijames no tom ford, no thanks. Join Date: Nov 2003 Location: closer than you think. Gender: homme Posts: 5,893	daria shilling for both chanel and yves saint laurent? surely, we're living in the end times ;-) __________________ everything is never quite enough.

13-07-2005	59
kimair beach babe Mod Squad Leader Join Date: May 2003 Location: San Francisco Gender: femme Posts: 14,293	love it love it love it!!! i love the ads from last season with karen but they were also a real departure to what tom ford did when he was there...the ads were stunning in their own right, but also fresh and new... these ads are soo very french...i love the background...love the styling...definitely my favorite campaign of the season... i can't wait to get an issue of W or V where the ads will be really big! __________________ j'adore couture (life in fashion and in print)

13-07-2005	60
kit tfs star Join Date: Dec 2003 Location: Stalybridge , Gr.Manchester , North UK . Gender: homme Posts: 1,526	I must say that the ads are a little too ' busy ' , but they capture the true spirit of Pilati's ' rescue ' of the label fom the evil clutches of that wicked witch of the West ( Santa Fe , TEXAS , to be precise , NOT , unfortunately , ' PARIS - TEXAS ' !!!!!! ) , TOM FORD .

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