How to Join
the Fashion Spot / Visualizing Fashion / Ad Campaigns
FAQ Calendar Search Today's Posts Mark Forums Read Rules Links Mobile How to Join
Reply
 
Thread Tools Display Modes
20-09-2011
  1
V.I.P.
 
honeycombchild's Avatar
 
Join Date: Jan 2009
Location: London
Gender: homme
Posts: 7,191
Yves Saint Laurent "Opium" Fragrance : Emily Blunt by Patrick Demarchelier

Beauty & The Dirt

Quote:
Emily Blunt has been announced as the new face of YSL’s fragrance Opium and we love the campaign image!

The actress, who has starred in films such as The Young Victoria and The Devil Wears Prada, is YSL’s most recent signing and will appear in a TV ad campaign (shot by Romain Gavras) and a print and outdoor campaign (shot by Patrick Demarchelier) from October.

Blunt said: “I am very honoured to have been chosen to be the face of OPIUM by Yves Saint Laurent. I have huge admiration for the House of Yves Saint Laurent and feel that this House has always truly understood the expression of elegance – its mystique and its indescribable power.

“It is a really exciting experience to embody this legendary fragrance, which has stood the test of time without its allure ever being diminished. Being a part of this new campaign and being able to tell the story of this very evocative fragrance is a real thrill.”

We can’t wait to see the whole campaign, she looks beautiful and we LOVE those eyes!

  Reply With Quote
 
20-09-2011
  2
V.I.P.
 
Melancholybaby's Avatar
 
Join Date: Aug 2011
Location: Greece
Gender: homme
Posts: 9,076
I seriously hope this is a behind-the-scenes picture and not an actual campaign image.

__________________
An oasis of horror in a desert of boredom
  Reply With Quote
20-09-2011
  3
V.I.P.
 
honeycombchild's Avatar
 
Join Date: Jan 2009
Location: London
Gender: homme
Posts: 7,191
From their write up I presume it's actually an image from the campaign, it must have been what was e-mailed out with the press release to them.

  Reply With Quote
20-09-2011
  4
fashion insider
 
SugarMe's Avatar
 
Join Date: Jan 2008
Location: Canada
Gender: femme
Posts: 2,276
This is a strange departure for the fragrance...

HQ


vivaadonis.com

  Reply With Quote
20-09-2011
  5
V.I.P.
 
KissMiss's Avatar
 
Join Date: Mar 2006
Location: London
Gender: homme
Posts: 6,635
are u serious?

  Reply With Quote
20-09-2011
  6
French Chic
 
Northern Star's Avatar
 
Join Date: Apr 2006
Location: UK
Gender: homme
Posts: 15,943
I don't understand the their direction with this image, and that sure as hell looks nothing like Emily Blunt.

__________________
'Our lives are made up exclusively of what we are wise enough to keep in our hearts, and of what we are brave enough to throw away'
  Reply With Quote
20-09-2011
  7
front row
 
Join Date: Aug 2008
Gender: femme
Posts: 270
Remember the ad they ran during the Tom Ford-era? With the decked-out naked redhead? That's the kind of vibe you get from this scent. This ad makes it look like it's an "urban fashionista" -kind of scent.. Misleading, to say the least.

  Reply With Quote
20-09-2011
  8
don't look down
 
tigerrouge's Avatar
 
Join Date: Feb 2005
Location: Bťal Feirste
Gender: femme
Posts: 12,007
That shot looks more like Emily at home after she's received the news of how much she'll get paid for this campaign - either that, or Donna Karan has taken over the marketing of it. Not even in the nineties did anyone mess too much with the Opium formula of amber-tinted sensual transgression in perfume form.

__________________
You're perfect, yes, it's true. But without me, you're only you.
Status: Online
 
Reply With Quote
20-09-2011
  9
clever ain't wise
 
iluvjeisa's Avatar
 
Join Date: Jan 2004
Gender: femme
Posts: 13,848
Lets just say that I am at a loss for words. She looks 40+. Styled by Zoe. And boring to boot. No matter how smug she looks. Is there anything less Opium than this? Anything?

The only comfort is that at least the creator of this beautiful concept didn't have to live through seeing his vision decapitated this way...


Last edited by iluvjeisa; 20-09-2011 at 02:30 PM.
  Reply With Quote
20-09-2011
  10
fashion insider
 
SugarMe's Avatar
 
Join Date: Jan 2008
Location: Canada
Gender: femme
Posts: 2,276
If anything, it should be a shoe ad because I cannot stop looking at those heels. I hope this is a mistake, but even if it is a behind-the-scenes shot, the styling, set direction, not of it seems very Opium.

  Reply With Quote
20-09-2011
  11
Mr. Zhivago
 
t-rex's Avatar
 
Join Date: Jul 2008
Gender: femme
Posts: 1,925
YSL's partner is still alive and has to see this!

This HAS to be a behind-the-scenes picture. For one, they didn't airbrush the wrinkles on her ankle out...

  Reply With Quote
21-09-2011
  12
Alluring
 
mackos's Avatar
 
Join Date: Jun 2007
Location: Suburbs
Gender: homme
Posts: 13,914
Given the fragrance is mystique and has indescribable power, it just has to be a behind-the-scenes shot

I'm so happy to see Emily anyway!

__________________
dreams, jazz and minimalism
Querelle
les images
  Reply With Quote
21-09-2011
  13
V.I.P.
 
Sweet rus's Avatar
 
Join Date: May 2005
Location: New York
Gender: femme
Posts: 18,911
it's a joke, isn't it?

  Reply With Quote
21-09-2011
  14
V.I.P.
 
helmut.newton's Avatar
 
Join Date: Jul 2008
Location: Australia
Gender: homme
Posts: 4,745
This looks like a US Vogue editorial NOT a fragrance campaign!

__________________
http://l-amateur.blogspot.com.au/
My Illustrations: Updated August 3rd, Louis Vuitton Comic Featuring Charlotte Gainsbourg
  Reply With Quote
21-09-2011
  15
V.I.P.
 
Street_a_Licious's Avatar
 
Join Date: Oct 2003
Location: Vienna
Gender: homme
Posts: 10,567
that can in NO WAY be an official campaign shot

nor can it have ANYTHING to do with it!

  Reply With Quote
Reply
Previous Thread | Next Thread »

Tags
blunt, demarchelier, emily, fragrance, laurent, opium, patrick, saint, yves
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"


 
All times are GMT -5. The time now is 09:52 AM.
Powered by vBulletin®
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
TheFashionSpot.com is a property of TotallyHer Media, LLC, an Evolve Media LLC company. ©2014 All rights reserved.