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01-08-2012
  16
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Mchunu's Avatar
 
Join Date: Sep 2007
Gender: homme
Posts: 11,159
The energy of the store is going to feel so different with those savvy colored pictures being replaced with these black and white pictures. Not that I am complaining, it's not half bad..

Though I do like Cara's pictures because they have so much more energy, I feel as though they lack the kind of sophistication I think the Zara brand really has in such a cool and understated way.

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01-08-2012
  17
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kuli_trendy's Avatar
 
Join Date: Mar 2008
Gender: homme
Posts: 1,766
i think it's a good changes that Zara doin this. love love love..

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01-08-2012
  18
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TREVOFASHIONISTO's Avatar
 
Join Date: Jun 2008
Location: N.Y.C.
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Freja is absolutely perfect in these, and that video I love the new direction

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01-08-2012
  19
backstage pass
 
xoxoadore's Avatar
 
Join Date: Sep 2010
Location: Puerto Rico
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Posts: 699
this cast, all of them are so charming! even Cara, which I'm not particularly fond of

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01-08-2012
  20
windowshopping
 
Leloir's Avatar
 
Join Date: Apr 2012
Gender: femme
Posts: 41
These campaigns are unbelivable stunning,zara this season made the grade, i just wondering who deserve the merit of this result.
Does anybody know who is /are the photographer/photographers?
( meaby David Sims...?! he shot the previous campaign so..)
and the stylist?...I was seraching for the names but I can't find any informations until now...

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01-08-2012
  21
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ParisFashionMuse's Avatar
 
Join Date: Jan 2011
Location: Paris, France
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Freja, of course steals this for me. But as an overall campaign this does not sell clothes. It looks like a very cool editiorial not a campaign

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Lara Stone*Iris Strubegger* Ryan Kennedy* Jon Kortajarena* Iselin Steiro* Tyson Ballou* Daria Werbowy* Natasha Poly* Freja Beha Erichsen
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01-08-2012
  22
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fluxxx's Avatar
 
Join Date: Apr 2010
Location: Indonesia
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love the mood from the campaign, agree with ParisFashionMuse, it does look very editorial-esque. Interesting though. I love the casts! amazing

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02-08-2012
  23
front row
 
Hazel's Avatar
 
Join Date: Nov 2009
Location: Poland
Gender: femme
Posts: 353
Freja, long time no see. I was surprised to see her name attached to this campaign. I like the atmosphere, although, I agree that it looks more like an editorial. Especially Freja's pictures.

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1213, beha, david, f or w, freja, jon, kortajarena, opry, sean, sims, zara
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