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22-07-2007
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Valentino

‘A careless and amused group of smart boys waits for the start of a burlesque show’, with 43 models leaning against a gleaming semi circular white bar whilst the dancers strut their magnificent stuff on its top. When the girls left to powder their noses, what was left was a line up of all the looks from the show.

Giorgio Armani

What could be better than a purpose built show space, designed by Tadao Ando? The only show in Milan where you can see the total look from each and every seat.

Fendi

Fendi converted a garage in the centre of Milan for their showspace. The runway and backdrop were simple and light with the ‘white’ colours.

Neil Barrett

Showing within the Superstudio Piu in Milan’s Zona Tortona neighbourhood, home to most of the Salone di Mobile action, Barrett hung vertical sheets of smoked grey transparent Perspex, leaving the rest of the industrial space blank.

Versace

Versace with the help of architect Rocco Magnoli from Studio Spatium transformed the abandoned Excelsior Theatre (built in 1926) into the Versace Teatro last year.

Wallpaper.com

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22-07-2007
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Burberry Prorsum

A golden tent with chain mail walls and glossy golden runway, complete with gold linen folding stools and hectares of beige carpet inside and out.

Dolce & Gabbana

The ex-Metropol cinema, fitted out by Studio Laviani, is the Dolce and Gabbana showspace, where they can make full use of the sets and in particular a giant platform that hydraulically raises models up to the catwalk.

Jil Sander

In a giant white gallery space in the outside of Milan, Raf Simons called on lighting designer Thierry Dreyfus to bring him the sun, which he 'captured' within a void on the wall. The idea was to recreate summer sunlight, the hazy orange glow that kissed the models faces.

Gucci

Gucci's venue is in an old cinema, which they've converted into a dedicated showspace. They change the interior each season- this time they used a runway of Namibian white marble bordered in black Marquiana, Plexiglas walls and benches covered in white drill with black piping.

Prada

Prada work with Rem Koolhaas’s OMA, who created a labyrinth from a proper Giardino Italiano or Italian Garden. Guests sat on green foam cubes arranged in a maze within a high fence, beyond the enclosure on the walls were projected digital images of a classical maze made of box cut hedges. The models walked through, prevented from getting lost thanks to large arrows painted on the raw concrete floor. A leveller as everyone got a front row seat.

And that's it!

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22-07-2007
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Wow thanks a lot for this ilaughead!!

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22-07-2007
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I love Thierry Dreyfus for Jil Sander...he's good with the minimal designers...he also does the lighting for Calvin Klein Collection...the Ganzfeld effect I believe it's called. James Turrell is also good too. He did an installation by my school downtown Chicago, very nice..

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23-07-2007
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Thanks so much ilaughead! So interesting.
Dolce and Gabbana always do the best ones, the Prada ones are so confusing, don't the model's get lost?
I especially love the Jil Sander one with the light

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23-07-2007
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I think Prada had the best runway...OMA's always great.

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24-07-2007
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Quote:
Originally Posted by ilaughead View Post
I think Prada had the best runway...OMA's always great.
Hmm thanks for sharing...do you know where I can see more of Koolhass work?

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24-07-2007
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Here you go!

OMA's website.

From Wikipedia...

Quote:
Remment Koolhaas (born November 17, 1944 in Rotterdam) is a Dutch architect, architectural theorist, urbanist and "Professor in Practice of Architecture and Urban Design" at the Graduate School of Design at Harvard University, USA. Koolhaas first studied scriptwriting at the Dutch Film Academy, and was then a journalist for the Haagse Post before starting studies, in 1968, in architecture at the Architectural Association School of Architecture in London, followed, in 1972, by further studies at Cornell University in New York. Koolhaas is the principal of the Office for Metropolitan Architecture, or OMA, and of its research-oriented counterpart AMO, nowadays based in Rotterdam, The Netherlands. In 2005 he co-founded Volume Magazine together with Mark Wigley and Ole Bouman.

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25-07-2007
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Thanks so much!

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