The fake prada store, entitled prada marfa by berlin artists michael elmgreen and ingar dragset is located on desolate land with no other visible trace of civilization.At first glance, it looks to be a luxury boutique with a display of fall 2005 prada shoes and bags. Yet, one cannot open the door - it's a new permanent public sculpture -'branding as art'. the 0,000 prada marfa is located in in Texas 26 miles northwest of marfa on highway 90 and was inaugurated on october 1st, 2005. Prada Marfa blends into the exciting historical structures of the area in which it will be placed. The building is white adobe, a regional material, and the design references prevalent architectural styles. Marfa, largely through the renowned Chinati Foundation, is identified as a centre for minimalist and land art. As we purposefully will not preserve Prada Marfa, it will eventually become a ruin so that even in a future decayed state it will remain relevant to the time in which it was made, Fall 2005, precisely because it has aged.