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10-02-2006
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Susie, where did you go to uni?

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10-02-2006
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^University College London

^dizzydog - Couldn't agree with you more! It is a cut throat industry but I wouldn't wanna do anything else!

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10-02-2006
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Quote:
Originally Posted by CelineChic
Where do you go to University? Every University that I've seen had their advertising fall under the marketing department. I guess it could fall under a communications degree but then you'll have a B.Arts instead of B.Commerce.

Graphic designers are the people who bring advertiser's ideas to an image form. You'll be drawing it for them. In the end it will be their job to decide what they want the image to be.

What advertising agencies want is someone who studied business and marketing who is able to create advertisments for the company's target market. In order to know about the target market you have to study demographics, lifestyles, need recognitions, social influences, purchasing behaviour, gererational cohorts, cultures, sub-cultures....and a a bunch of other stuff you learn in marketing.

Without studying those aspects you can't create an advertisements.
I attend DePaul University in Chicago. The few advertising classes I did take under the communications major did indeed teach me about demographics, target markets, etc. Frankly, I don't think its that difficult to decide those things for creating an ad?

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10-02-2006
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Good topic this helped me a lot..
I'm currently at UMD majoring in Marketing.
But there are so many opinions here about who will hire you and who won't
Yes, 'I think that the higher the education the likely you are to get a job..but I think its all about who you know and your work experience. IMO

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10-02-2006
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Quote:
Originally Posted by CelineChic
Only in the UK can someone study zoology or geography and end up working in a totally unrealted field. Does not work like that in North America I'm afraid. Most, if not all, business jobs require one to have a Commerce degree.

In North America you need a business degree to have a chance of becoming an Account Executive, Advertising Media Planner, Production Manager, or Media TrafficDirector.

Copywriters and Illustrators need graphic design degrees since they’re the ones making the ads. But they’re not the creating the ideas. I find they have very little input as to what the final ad looks like.
I work in San Francisco, CA, USA, North America with advertising agency creatives, account executives and producers for a living and I can say with absolute certainty that many of them do not have MBAs.

A lot of them have degrees in communications or fine arts and ended up on the business side out of financial necessity and convenience. Some don't even have degrees.

However: Kids, stay in school!

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Last edited by tangerine; 10-02-2006 at 11:56 AM.
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10-02-2006
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Quote:
Originally Posted by tangerine
I work in San Francisco, CA, USA, North America with advertising agency creatives, account executives and producers for a living and I can say with absolute certainty that many of them do not have MBAs.

A lot of them have degrees in communications or fine arts and ended up on the business side out of financial necessity and convenience. Some don't even have degrees.

However: Kids, stay in school!
i have to agree with tangerine...
i work at an ad agency in san francisco as an art director, and i majored in communications/advertising...

you don't necessarily have to major in marketing, but alot of people do, or major in english, communications, etc...

if you're going for an account position, you should above all else be able to communicate effectively...

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10-02-2006
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Quote:
Originally Posted by CelineChic
Where do you go to University? Every University that I've seen had their advertising fall under the marketing department. I guess it could fall under a communications degree but then you'll have a B.Arts instead of B.Commerce.

Graphic designers are the people who bring advertiser's ideas to an image form. You'll be drawing it for them. In the end it will be their job to decide what they want the image to be.

What advertising agencies want is someone who studied business and marketing who is able to create advertisments for the company's target market. In order to know about the target market you have to study demographics, lifestyles, need recognitions, social influences, purchasing behaviour, gererational cohorts, cultures, sub-cultures....and a a bunch of other stuff you learn in marketing.

Without studying those aspects you can't create an advertisements.
at my school PR and advertising go under the communications school.
and marketing is in the business school(which is what im doing)

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10-02-2006
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Quote:
Originally Posted by MTRLBY
at my school PR and advertising go under the communications school.
and marketing is in the business school(which is what im doing)
Which school? Are you from Montreal?

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10-02-2006
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Quote:
Originally Posted by tangerine
I work in San Francisco, CA, USA, North America with advertising agency creatives, account executives and producers for a living and I can say with absolute certainty that many of them do not have MBAs.
Maybe it's just in Canada then. Since education is rather inexpensive compared to the US, MBAs are becoming more popular. Every non-entry level job description for account manager and acount executive that I've read said that they wanted a business graduate with preference being made to MBA student's.

As for communications departments having advertising that is the very first time I've ever heard of that. I thought communications studies was more like journalism, radio/television and that kind of stuff. I guess you learn something new every day.


Last edited by CelineChic; 10-02-2006 at 02:22 PM.
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18-02-2006
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Quote:
Originally Posted by MizBlue
Good topic this helped me a lot..
I'm currently at UMD majoring in Marketing.
But there are so many opinions here about who will hire you and who won't
Yes, 'I think that the higher the education the likely you are to get a job..but I think its all about who you know and your work experience. IMO
I'm pretty young, and got some inspiration from this thread.. what can a 16-year-old do to get some contacts and work experience of this?


and, is it alot of backstabbing and such things to get to the top?
I mean is it as hard as I've heard (I wouldn't mind a little competition)

also, does anyone know a succesful company of this thread in sweden?

thank's in advance, if someone has any idea.

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30-03-2006
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PR Agencies
hey guys,
do you guys know of any extremely good PR agencies that my business could work with..??

i want the TOP notch agencies.
i dont care about money. i just wanna know who's really good?

My fashion company is small and just started so i want to hire a good company.

know of any? thank you!

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30-03-2006
  27
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interesting career !!

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30-03-2006
  28
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A number of advertising firms who dabble (or have dabbled) in fashion advertising are as follows:
Baron & Baron
Dream Project
Badger & Partners
AR
Wieden + Kennedy
180 Degrees Amsterdam
Euro RSCG Worldwide
Lloyd (+co)
Iconix Brand Group
etc
etc

Other notable Advertising Agencies:
BBDO
Palmer Jarvis DDB
WCRS London
Saatchi & Saatchi
Grey
TBWA
Mother
Fallon
Cambpell, Doyle, Dye
...and at least another billion I haven't mentioned

In response to Celinechic, I myself also attend a Canadian University (Simon Fraser University) and am a joint major with Business Administration and Communications, I will aslo be heading to Cornell after my bachelors to get a degree in Visual Communications. Having taken a number of both communications and business courses I would come to the conclusion that Communications has more to do with Advertising (More specifically, copywriting, art/creative direction, brand manager, etc etc) while Marketing under business admin/commerce has moreso to do with market research and only slightly to do with advertising as such. That is not to say the it doesn't hurt to also minor and/or joint major with business, but I would actually believe that if you only have a business degree without any background in communications and/or the fine arts, landing prominant creative role in the advertising industry would indeed be slim.

Tangerine said it correctly, in fact, many creatives and execs in the advertising agency do not have business backgrounds (though some do of course), a majority of such professionals hold degrees in communications and/or psychology joint major and/or fine arts, etc etc. Many professionals with business backgrounds find themselves in more administrative roles and/or trend/market research.

In the end, I would definately recommend anyone interested in advertising to go for a communications degree with possibly business/commerce as a minor and/or backbone degree (joint major).

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31-03-2006
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Quote:
Originally Posted by CelineChic
Maybe it's just in Canada then. Since education is rather inexpensive compared to the US, MBAs are becoming more popular. Every non-entry level job description for account manager and acount executive that I've read said that they wanted a business graduate with preference being made to MBA student's.

As for communications departments having advertising that is the very first time I've ever heard of that. I thought communications studies was more like journalism, radio/television and that kind of stuff. I guess you learn something new every day.
Nope, i don't think so - most account execs i knew in Toronto, even for places like Grey or Taxi or O&M had BAs in stuff like Sociology, with maybe a couple of Marketing grads scattered here and there...very few had MAs - and many of the top managers got there through chutzpah and experience (not to mention ridiculously long hours!) but then again, they've been around for 20-30 years and the industry has changed a lot since then, I suppose.

However all the creatives I know (I also worked as a copywriter) had BAs and some background in writing either in journalism, screenwriting or taking specialised copywriting courses for graduates.

That said, the industry in Canada is and is a frustrating place - most highly talented individuals end up leaving just because of the brutally conservative client environment and small budgets.

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31-03-2006
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^oh and i left out the most important part - that a creative, be she a copywriter or an art director must have a great portfolio to even get a first interview or an internship...a really great book will always win out over education, no matter what.

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