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01-06-2008
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Bumping this up

FashionMaganista that sounds great! Someone really should take the opportunity to think of some good questions

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02-06-2008
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Quote:
Originally Posted by FashionMaganista View Post
Hello everyone!

I'm interviewing Melissa Davis Co-Owner of Ruby PR. Ruby PR is a Boutique PR agency specializing in Fashion/Beauty related fields. Aside from starting her own PR agency Melissa has also been a Fashion Editor for Harper's BAZAAR, Mademoiselle, and Lucky Magazine.

Wondering if anybody had any questions that they would like me to ask her.. whether it be about the Fashion Magazine industry or her startup PR boutique.. anything.. let me know by this Tuesday June 3 2008 !

And be sure to check up on my blog for her interview and answers to your questions!
Oooohh so much to ask...but here are a few off the top of my head:

How do you recruit new talent and what is the most important thing you're looking for in candidates AE and below?

What do you miss about being a fashion editor?

How are you incorporating new media strategies to better reach the Gen Y audience? How important are blogs vs traditional print publications?

What is your dream client and why?

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04-06-2008
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Hello Everyone in Pr world!!

Just got done with my interview with Melissa Davis.. and must say she was exciting.. especially hearing her knowledge of both the Fashion Editorial world and Fashion PR. I would like everyone to know that I will be posting the answers to your questions soon and very soon. ( also!!! if anyone has any last minute questions... shoot them to me and ill get them answered...)

ciao!

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06-08-2008
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bumping.

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07-08-2008
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FashionMaganista - I'd love to hear about Ruby PR and what kind of things you do and how you're liking it. Update us!

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12-08-2008
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I am confused about when it comes to PR. Is it just a course or is there a certain degree? Would you need a degree? Because from what it seems PR seems like something you don't necessarily need to go to school for.
Btw, I love this thread! I've heard of PR but never dove into it until now. It seems really interesting and fun to do!

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12-08-2008
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PR deals with many areas so academically options are endless. Many people opt to take the PR degree route which some schools do offer (or Communications degree with an emphasis in PR) others opt to just take Communications. Also some might take Journalism which seems to go hand in hand with PR. Again you could take something like Business, English, even Psychology could benefit you in PR, so there's not really one route to take. What's most important is to have a bachelors and internship experience.

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13-08-2008
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^^^^Spot on!
I didn't focus on PR or journalism in college and have been working in PR over a year and LOVE it! In fact, I spent my first three years as an economics major...ugh...then switched to a general marketing communications degree. I've carved out a niche in my company as a trend specialist so I get to present fun things like the Fashion Spot forums to clients/colleagues and discuss relevant business applications (e.g. the importance of engaging in online communities).

Just a heads up...there are a lot of glamorous benefits that come with working in PR (depending on who you're doing it for)...but it generally doesn't pay any better than other marketing jobs. On the West Coast, PR Coordinators start at $30,000 per year give or take a couple thousand. That said, I suggest starting out at an agency b/c they offer more of a learning platform to grow from. Also...benefits are usually great and you'll get experience with different clients.

Love this thread by the way...it's a combo of my two passions! Fashion and PR!

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13-08-2008
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Hello clutch22, how did you get into the Fashion PR Industry? I have a degree in business too, and MAYBE lol I would try getting into one of those PR firms. I didn't do an internship either. I live in New York City.

They start with $30,000 when does a person get a raise?

Any tips?

Thanks

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18-08-2008
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Having done two internships with a public relations agency that handled La Perla and La Senza lingerie accounts while I was in school, I can say that fashion pr is physically exhausting. Endless planning of fashion shows, product launches, acting all smiley to lifestyle,fashion and business media, while creating hype over something out of nothing and using the same terms(tasteful,intimate,perfection,soft,luxurious, silky,creamy,sensuous,sinewy,irresistible) I think I've almost ran out of words to describe clothing lol

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20-08-2008
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Does anybody know of a good place to look for PR jobs in the LA area? I'm having a bit of a hard time coming across any. I have about 2 years experience working for a top entertainment PR firm, (where I also delt with fashion), but I would like to gear more towards strictly fashion pr.

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25-08-2008
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hey, i've been doing work experience in PR all summer (2 months and a week) and i can tell you it was everything and nothing i expected at the same time.

i'm only 16 and its unusual that i got the summer internship with the little experience in work that i have. im quite lucky in that respect. especially in london, competition is fierce and sometimes you have to rely on specialised experience you have regardless of whether it's in the industry you hope to enter (hope that makes sense)...

i absolutely LOVED sitting in on meetings, helping organising the events, assisting with mailings, making press releases, sometimes writing press releases. there's always something going on, it's very creative whilst being structured at the same time, but i think that depends on the agency you work for. the only thing i'd say is that sometimes you have to work from the bottom, unless you form your own pr company. the directors have the most interesting - yet hectic jobs. hope that helps

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25-08-2008
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oh and p.s, i'm not being paid for my work exp. but i see it as though the experience is invaluable..i mean they pay for my travel and food during the 'learning experience'... kinda reminds me of the ema scheme in the uk..

if you live in the UK and your parents earn <30k a year, you can get up to 30 a week for continuing your studies after 16. which i think is pretty cool. type EMA (stands for education maintenance allowance) into google and i think its the first one that comes up. would def. help contribute towards travel food textbooks etc. tc xx

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16-09-2008
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Quote:
Originally Posted by heyitsme View Post
Does anybody know of a good place to look for PR jobs in the LA area? I'm having a bit of a hard time coming across any. I have about 2 years experience working for a top entertainment PR firm, (where I also delt with fashion), but I would like to gear more towards strictly fashion pr.
Here are some places you could try:
Eileen Koch
Pierce Mattie
People's Revolution
SSPR
SKS
Paine
ID

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22-09-2008
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For those who work in Public Relations, specifically fashion PR, would you mind describing what you do on a typical day? Also, where do you work and what is your job title?

Thanks.

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