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26-07-2009
  76
trendsetter
 
Katie123's Avatar
 
Join Date: Nov 2005
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Miss-V, is that the my-wardrobe.com showroom in london?

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01-08-2009
  77
windowshopping
 
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Join Date: Aug 2009
Location: new york, ny
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hi everyone! we're new to TFS - loving all the great feedback on this thread.

we're based in new york and focus mainly on the contemporary market. from what i know, young emerging designers generally show out of multi-line showrooms (globe showroom, joey showroom, archetype showroom) and pay 10-13% of revenue. the showroom reps often represent more than 1 brand, so this can sometimes work against you since sales reps will be motivated to work harder for brands that are bringing in more dollars. from my experience, young brands are often at a disadvantage because they have nothing to negotiate with and may end up paying a larger commission and get less attention.

multi-line showrooms generally also try to avoid after sales account management like swaps, RAs, and shipping. they prefer to focus on selling and let the designer take over from there.

hope that somewhat helps!


Last edited by monalisastyle; 01-08-2009 at 05:25 PM.
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12-01-2010
  78
windowshopping
 
indiegoespop's Avatar
 
Join Date: Oct 2009
Location: Jersey City
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Posts: 24
How Do Designers Get Their Designs Into Showrooms
I'm sorry if there is a thread about this already.

Anyway, I have a friend who is a designer in Singapore and he is looking for an agent/showroom in NYC to represent his label. He makes jewelry and his label is called lile aux ashby. Can you guys tell me what he should do? Also, can you give me a list of showrooms in NYC that could represent him.

Thank you


Last edited by BetteT; 12-01-2010 at 12:50 AM.
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12-01-2010
  79
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There are two threads ... which I found by seaching thread titles for "showrooms".

You have asked 2 different questions ... the first in your title is about how to get a showroom. I will merge this into the ongoing thread about showrooms and how they work.


The second question ... about contact info should probably be asked in this thread as well as here: I need Contact Info for Publicists / Designers / Showrooms / Magazines / Stores / etc

(I also removed the link to your friend's line ... since we don't allow promotional activities here ... just so you know.)

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Last edited by BetteT; 12-01-2010 at 12:51 AM.
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12-01-2010
  80
windowshopping
 
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I checked both blogs and they didn't help me.

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12-01-2010
  81
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It's OK to ask in both threads to see if you can get new information, but please don't start a new thread if we already have one on any specific topic.

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12-01-2010
  82
windowshopping
 
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Quote:
Originally Posted by BetteT View Post
It's OK to ask in both threads to see if you can get new information, but please don't start a new thread if we already have one on any specific topic.
I didn't know there were other threads on this specific matter. That's why I apologized. Thanks for the help.

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15-02-2010
  83
windowshopping
 
Join Date: Feb 2009
Location: Dubai
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Posts: 5
hi
Dear Lena,

I read your posts. I think ill need your advice.

Quote:
Originally Posted by Lena View Post
not a bother at all pears and i certainly agree.. keep it away from trade fairs for now

regarding own colours, depends on the supplier, if the fabric is cheap there may be a 1000meters minimum but you may hit even a 50meters minimum if you work with expensive fabrics.
dont feel nervous for the fabric fair, try to 'take it all in' during the first day, if there are forums browse twice or more, note fabrics and fabric houses you find interesting, take lots and lots of notes, and on second & third day, visit the manufacturer's booths.
*Dont put orders straight away but only for those special fabrics that completly 'take your breath away' sampling order could be anything from 10-50 meters, for special fabrics a 50 meters order may well take you in production without needing to re-order later.
*Place final orders on the last day
*for fabrics that you are not secure/sure if you will use, ask the fabric houses to supply you with type and colourcards by mail in order to co-ordinate your collection
*make sure you have bussiness cards with the name and details of your start-up company, this is essensial.
*best way to work, is to stick with one or two fabric houses and order everything from there, this will help you built in a 'trust' and lasting relationship


feel free to ask all the questions you need, i'm always glad helping out new designers

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15-02-2010
  84
windowshopping
 
Join Date: Feb 2009
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I think its a great post...everyone suggestions are so useful...not all of us know about the nitty gritty of work but when all of us come together and discuss its a pool of knowledge..thanks every1..me and my partner have a designer label and we are already in middle east and uk. Through the showrooms we can grow more. The posts in this thread revealed so much inside information. Thanksxxxx

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15-02-2010
  85
rising star
 
Join Date: Oct 2005
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Posts: 108
its easy to find the right rep IF you...
-have a product that people actually want AS OPPOSED to thinking what people want
AND
-a good quality product


no buyer will buy your crap if it's ****
dont pretend

give people what THEY want
luxury

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15-02-2010
  86
scenester
 
Join Date: Dec 2005
Location: las cruces nm usa
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Posts: 52
Quote:
Originally Posted by starz1 View Post
no buyer will buy your crap if it's ****
I totally support what you're saying but if buyers never bought crap, there'd be no crap in stores now . I think it boils down to value. What the average customer perceives to be value and what you and I perceive to be value, can be worlds apart.

You can have the greatest product in the world and it still doesn't go anywhere due to any number of things. Here's a simple one, sales policies. Too many start ups make it too difficult to buy from them mostly because their orientation to the marketplace is as a consumer. Often, they graft what they expect to be wholesale policies onto their consumer experience, the only difference being quantities but this misses the buyer mindset, the whole shopping experience on their terms.

Here are three posts that will help sort some of this out:
What should my wholesale minimums be?
2 sales mistakes pitching wholesale buyers by email
Establishing wholesale terms and sales policies

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28-06-2010
  87
front row
 
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I am hoping to open a multi brand sales showroom in London focusing on Australian designers that are not yet available in the UK. Does anyone know how I would go about securing these designers? I know they have showrooms in Australia and that these designers would do very well in the UK & USA look at the success of Willow, Sass & Bide etc..
What kind of incentives should be offered as cashflow may be the reason they have not used a showroom outside Australia?

Finally, how would you attract buyers and journalists, would you send out look books, attend trade shows issue press releases etc..

Any advice would be greatly appreciated.

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15-04-2013
  88
windowshopping
 
Join Date: Feb 2011
Location: GB
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Posts: 1
Finding Sales Agents
Hi all,
I'm new to this forum so apologies if i'm posting on the wrong thread!

I wondered if anyone had any experience of using a sales agency to aid selling a new handbag brand and the types of costs that are involved? We're very new and funds are a bit tight but we need some help getting out there.

We're London based so any recommendations for agencies in the area would also be welcomed.

Many thanks

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16-04-2013
  89
V.I.P.
 
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Location: Los Angeles
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Welcome to the Fashion Spot!

We do have a few people here who have product lines who might be able to help ... if they see this.

Also ... we have an existing thread about sales rooms and sales reps .... so I'll merge your question there. Perhaps there might be some helpful information already posted.

And here's a related thread with a bit more information: tradeshows vs experienced sales rep

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Last edited by BetteT; 16-04-2013 at 12:44 PM.
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