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28-12-2008
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Trend companies
Here are the world's main trend companies

- Trend Union (Europe)
- Nelly Rodi (France)
- Peclers (France)

- INDEX (UK)
- Global Colour Research (UK)
- BrainReserve (USA)

The most esteemed are Trend Union's Li Edelkoort and Faith Popcorn of BrainReserve, being known to have the highest success in prediction

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28-12-2008
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trends magazines
trend magazines...

Textile View
Viewpoint
Zoom on Fashion Trends
WWD Women's Wear Daily
Book Moda
Collezioni Trends
Fashion Forecast
International Textiles
Bloom

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02-09-2009
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Trend Hunter - how do you get there ?
Could anyone tell more about those people who work for "cabinets de tendance" ...
What is exactly their job ? What are their education ? etc.

Any member of TFS is a trend hunter and can tell more about the business ...

Thank you.

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02-09-2009
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mentionings of it found here and there
this thread: How are trends decided/ where do they come from?

there are different forms/methods
also called 'cool hunting'

or better yet ,market research.



some other threads:
the influencer: visual trends report

about trends* discussion

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Last edited by gius; 02-09-2009 at 04:01 AM. Reason: links
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02-09-2009
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^thanks gius ...

please let this thread open, to keep the links ........
coz there's nothing about this job in the "Career, etc." threads !

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02-09-2009
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no problem. you mean trend forecasting, right?
yeah it's in the first link i posted (,which is in CE.. i fixed the link --seemed to be broken..

to save you the trouble i suggest to start by following Lena's posts ;-) there isn't a single way to get in.. anything to keep your brain well rounded. to be able to see from many perspectives. history, design, science
the thing she stressed was years of experience in the market because you need to have had time to develop sound judgment and insight. your job will be based on choices, seeing ahead, and if you have no experience, you will just be guessing. you would not be reliable
another thing she mentioned was having plenty of air miles... :-D

that's just one idea




from my own reading.. there is also BrainReserve in the United States. one of the biggest trend forecasting companies and you have people there from a wide range of fields. psychologists, botanists, sales and business, designers.. i also read about them having a native american representative as part of their huge team. they all pool together their ideas and thoughts and find a connection

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02-09-2009
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The thread you want is here: A Career in Fashion Forecasting

The Where do Trends Come From thread, is more about the process of how a trend gets momentum ... this thread, above ... it about a having a career in forecasting.

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Last edited by BetteT; 02-09-2009 at 03:45 PM.
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02-09-2009
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^thanks a lot Bette T and Gius for yr help ...

Hasn't stalked Lena, but just read her posts into the Fashion Forecasting thing ...
She indeed seems to know what she's talking about ...
Will stalk her more ... lol !
some nice things she says - especially that a diploma in art history is welcomed !!!

i guess the thing can be moved overhere, now ... lol

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02-09-2009
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bump !

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02-09-2009
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oh oups i felt there were some ideas you can get about it as a career in that other thread.. esp if you read between the lines. but thank you BetteT! this other thread is the real one :-P

will merge

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22-03-2010
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I'm graduating in May and am currently doing a post-graduate job search. I'm a fashion merchandising major and have always been drawn to the trend research/forecasting side of the industry. This thread has been useful for my search, though I have a question. Does anyone know if there are entry-level positions at trend forecasting companies? As someone mentioned earlier, you usually need to have some years of experience in the industry before becoming a trend spotter. But are there other positions at these companies that provide a way for someone to work their way up to being a trend forecaster?

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30-12-2010
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Masters Degree In Fashion Forecasting
Hi all!!! just thought i'd put the feelers out to see if anyone knew where i could do a masters in fashion/trend forecasting.

is anybody enrolled on a similar course already? maybe it's a fashion marketing course that has a module in trend forecasting?

i've done my BA in fashion design specialising in knitwear and was accepted to go to RCA and continue with an MA in knitwear design but decided it wasn't the path i wanted to take.

any advice, suggestions or just general chit chat would be great!!

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31-12-2010
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There's a programme for MA called Trend Forecasting at Polimoda, Italy. The teaching language is English.

Note that most of the trend forecasters working today have never study it. But since times progress I think it will be an advantage.


Last edited by RoRa; 31-12-2010 at 02:20 PM.
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31-12-2010
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Fashion forecasting is something I've always been interested in. I never considered it as a career, but plan to do more research thanks to this thread. Will report back!

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01-01-2011
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Have you considered the other side of fashion forecasting, i.e. business forecasting? To work as an analyst you will need a quantitative degree. If you are good with numbers, this route is ideal.

Quote:
Originally Posted by julesrules815
But are there other positions at these companies that provide a way for someone to work their way up to being a trend forecaster?
Yup. Start as a researcher / analyst in a good business research company (e.g. Datamonitor), then move onto fashion after 5 years.

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