After working alongside leading casting director Russell Marsh, Adam Hindle has gone on to cast for some of fashions biggest names. With Autumn Winter 2013 Fashion week upon us, we caught up with himÖ
How did you get into casting?
I started out as a model, and moved into working at a production company. After about a year there I heard Russell Marsh was looking for a full time assistant which I went for-that lasted nine years! It was a really good experience, heíd been casting since the 80ís andwas already very well respected. There werenít many casting directors at the time. He has so much experience so it was a great way to learn about casting.
What do you do when itís not show season?
Itís mainly prepping. There used to be four collections a year with menís and womenís, and now itís double that! A client may want to go and do a variation of the same show in Shanghai and Tokyo, then look books, store openings, perfumes etcÖ thereís always stuff to do. Obviously there are quieter times, the summer is always quiet. Then there is the editorial work.
When did you launch your company?
I went on my own March last year.
Is there anything in particular you look for when booking a model?
Well, I think itís probably fair to say that Iíve got a ďtypeĒ with guys and girls, but I think itís important to remember that itís not only about you. You might pick someone and the client wonít agree. Occasionally, you turn up to a client and they say ďthese are the kind of girls weíre looking forĒ and it would actually just be Models.comís top 20. At the end of the day itís not about type, itís about whatís right for the show or shoot. Iíd say I like I quite like handsome women, healthy looking girls and guys who have character to their appearance, not too generic.
Which designers do you work for during fashion week?
In London: Roksanda Ilincic, Kinder Aggugini, Sass & Bide, Julien Macdonald. In Paris: Damir doma, Barbara Bui and Isabel Marant
We all know how hectic show season can get. Is that the case for you?
Yes. Ideally youíd never do two shows in one day. I once worked on three, one at 9am then 1pm then 7pm. Coordinating the fittings is always quite difficult. Itís at that point when you need someone to help because you canít be in two places at once. Also, show season can work out quite well because you have a core of the same girls you like, and they will maybe do all three shows, so in some ways that makes it easier. But yeah, generally itís really stressful.
Trends come and go season to season. Does this have a big effect on who you cast?
Seasonal lengths and shapes and stuff like that donít really have much effect on the girls we choose. It tends to be a sort of Zeitgeist thing, based on what taste makers are thinking. I find it quite funny how some designers tend to do something quite similar without knowing that they are all doing the same thing. Often art books or great films come around at the same time, so perhapsthe designers draw their inspiration from similar popular new publications etc. But I donít think it has a massive effect on the models, apart from if theyíve all recently been to the same country, then maybe theyíll use lots of amazing Dutch or Brazilian girls.
Are there any other roles within fashion you could see yourself moving into?
Well I think designers are people I really admire, so Iíd love to do that but I do know itís extremely hard! Being a photographer would be a great job, and I think model agencies are great if youíre working on the scouting side and developmentÖ I imagine itís really rewarding.
Tell me the process involved in casting the models for show season.
I spend a fair amount of time on the internet and all those little blogs that people set up, they are always a good source. Thereís always someone more obsessedÖ.Then there are certain agencies I know have a good record of new faces so I take a look at their websites. Often Iíll look at whoís done the pre-collections, going around the agencies, meeting the girls themselves, seeing their material. Itís usually the week before the show when itís the first big casting, most girls donít arrive until later in the week so itís just about making yourself aware of the new arrivals, gradually slotting the girls in and making last minute changes to make sure they are getting on the right flight at the right time. If Iím doing a show on the Friday evening, a lot of the girls arrive Friday morning, so you have to have the facilities to fit people in on the day. Then the questions come into your mind like ďis this the girl, is it worth it, will she work in the outfitĒ so that is quite stressful.
Menís fashion week recently added dates in London, which has now been part of the schedule for two seasons. Do you think this is a good thing?
Yeah itís definitely a good thing. There are loads of great designers here. The last thing I worked on was the Savile Row designers, that just typify whatís great about London fashion, people like Tom Ford do their show here because he loves London. Heís really inspired by people like Savile Row, and so should everyone be inspired by it. I think itís great for London to have a proper Womenís and Menís fashion week.
London can sometimes be the city that misses out because the shows are too tightly packed into each season. Sometime models arenít encouraged to come here, but there are big designers, important stylists and influential people working on the shows in London, so itís smart to come
What advice would you give to a young model starting out in their first season?
Iíd say look after yourself, try to get as much rest as possible. Present yourself as best you can, dress smartly but plainly. Choose clothes that show off your best assets, present yourself in a way that will sell you the bestÖ itís the stuff that development teams tell you. Listen to them! Be friendly and pleasant to everyone, and show a bit of good energy. Thatís what people want to see, and could earn you a place in the show. If you have the wrong attitude it can work against you and stop you getting in the show.
How do you relax between shows?
I spend time with friends and family.
Whatís your favourite designer?
Overall, Prada. I have liked the brand for a long time.
Do you have a favourite model?
I think Steph Hall is a really great success story. Sheís been bubbling under for a bit, and itís nice to see a girl like that get her break because sheís so beautiful and wants it, and has worked for it.
Finally, who would be your ultimate dinner date?
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Let's stay on topic, please ... which is the job of "Casting Director" is and how you get into it as a career. This forum is not about the people who work in fashion, it's about jobs and careers.
Certainly, you may offer information about individual casting directors, if that information talks about how they got into this business, their educational background and prior experience leading up to the job and what they do on the job. That is on topic and very helpful to an aspiring casting director.