Fashion Marketing - Page 3 - the Fashion Spot
 
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07-06-2006
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^ This is good news for me, because I have a Bachelor's in Marketing. Very good news, if this is the case. Maybe no grad school is in the future...????

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07-06-2006
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Yep, it's true! I reccommend business and marketing courses to my interns, unless they want to write, in which case I suggest jounalism/media with a heavy dose of art history.

...and as much as I hate to say it, in many sectors of the fashion world, finished degree work is rare! Even some of my all time favorite fashion figures never finished their degrees.

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07-06-2006
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Quote:
Originally Posted by Stylebites

...and as much as I hate to say it, in many sectors of the fashion world, finished degree work is rare! Even some of my all time favorite fashion figures never finished their degrees.
WOW...isnt it depressing? Im paying big bucks for that school and i have no better result...
Whats the best way for me then??? I dont think i can work for big companies without a degree... I am so confused
Thanks guys for your answers. i TRULY mean IT!

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08-06-2006
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You're not wasting your money (I hope!). It's true, most people won't take you seriously without a degree...unless you come with experience or have amazing connections (which the experience can get for you).

Caroline Calvin, one of the Levi's CEO's (last I checked she was still there), didn't finish school. It seems to me I remember reading that she dropped out after less than a semester, busted into the careers office, took a job listing, fudged her experience and learned on the job by studying like crazy after-hours. But she has a real passion for jeans and that's what seems to have pushed her so hard. No one now could say this woman doesn't know her stuff!

Did Anna Wintour go to college? I can't remember...

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08-06-2006
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But doesn't it also have something to do with college being much more important these days? In the past, that happened... but nowadays, a lot of the time, you need that degree to get your foot in the door...

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08-06-2006
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Having a degree is never going to hurt you. Having a Fashion Marketing degree won't hurt you either. BUT a fashion based marketing degree is not a prerequisite to a gig in fashion marketing. The only thing is that having a Fashion Marketing degree may not be that useful in other areas of marketing; if you can't get a fashion related gig out of school. But if you talk a good game you can work it out.

I hope that helps.

Going to college is always good because that's where you develop your networking skills and build your relationships. Remember, your classmates are going to be your colleagues...they'll be the ones to invite you to a party (where you'll meet other people), who you'll call on for projects or contacts.

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08-06-2006
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^ The connections part, good point...

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08-06-2006
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Forgot you want to get into Marketing. Definately do school! You will learn a lot in your marketing courses that will help you in any marketing field, not just fashion marketing.

Do as many internships as you can before you finish school. Those will make you the most important connections and might land you an immediate job!

Good luck!

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10-06-2006
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Hm would you say the same goes for illustration? Would I be better off studying general illustration than fashion illustration?

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11-06-2006
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I'm from Montreal too Sarah, and I'd have to say that Lasalle sucks. I haven't heard good things about them.

I don't know how long you've been enrolled there, but if it were up to me, it would have been better to have done general marketing. That's what the Rodrigo Padilla did. Theres an article about him in the saturday's june 10th Gazette.

He did Pure and Applied at Dawson College (I'm currently studying Illustration there ) then went on to do a Bachelor of commerce at McGill. He's now marketing product manager with L' Oreal Canada's Lancome division.

Goes to show, it's better to study general marketing. It opens more doors, and you never know...you might always get a fashion job.



As for the illustration question, I think same applies. I'm studying general illustration but i'm planning on doing fashion illustration later on. It's better to be put in an environment where you can learn alot of different things relating to your field than to be too specified. Harder to get jobs once you get out.

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16-06-2006
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HEy Nosirrah....I feel so much better now knowing that you are from Montreal..lol... I have SOOO many questions in my head right now.Im getting sick of it. What i think i will do is finish my second semester there, so it will be one year at Lasalle....and then, wait until im 21 to go directly to Uni in a marketing program.Whats your advices on that??? During my months off..I am planning on going to New York or someting to try things out. DO you think its a good idea? or what should i do during my months off that will bring me MORE opportunities possible???
THANKS SO MUCH!!!! You are all helping me so much

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21-06-2006
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ttt

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22-06-2006
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That is true in most cases...

just want to add....Straight to the point.... college degree is important-- overall, education IS important... no matter how old you are if and when you decide to go to college. And in most cases you seldom end up doing what you major in.




Quote:
Originally Posted by Dolce_sarah
HEY!
Here is her advice: Go directly to University in a MARKETING degree and NOT a FASHION marketing program....She told me that once you get 30 years of age you are tired with working 7 days per week and work your butt off in the industry.A general marketing degree can lead you into fashion industry AND in the general marketing business too...
This is SO not the first time someone of the industry gives me these kind of advice..
what do you all think!?

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Last edited by smartarse; 22-06-2006 at 12:05 PM.
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02-07-2006
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i'm about to start a 4 year sandwich degree at manchester met uni in international fashion marketing and i'm really excited in the 3rd year you get to go on a placement which can be anywhere in the uk or abroad where actually a lot of the people then get good links and a lot of those give them inroads into getting their first job in the industry. when i applied i wanted to do something that wasn't designing because i'm hopeless at sewing but something that had an overall more background to the industry. someone here said that they had a friend at MMU? how are they getting on there?

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02-07-2006
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My dears, I graduated Marketing 2 years ago and for 1,5 year I've been working for a fashion house. That means I do fashion marketing. Unfortunatelly, we don't have any class/institute about fashion marketing. For me to study this in other countries imply a very large sum of money I can't afford it. Maybe you know where I can get a scholarship ...
My advice for those who are willing to study fashion marketing is to follow a Marketing education, in order to get the base, the universal rules of Marketing ... I've just graduated a marketing master too, doing my paper on fashion advertising (this is what I like most), but I've included in its structure information about fashion marketing ('cause advertising represents part of promoting - one of the Marketing' P's). You can see below a description of the "job" which fashion marketing implies ...

"Fashion Marketing Defined
Developing, analyzing, and implementing sales strategies focused on current fashion trends, fashion marketing requires an eye for style and a head for business that can move fashions from the designerís showrooms to retail sales floors. Fashion is a multi-billion dollar global industry, and specialists in fashion marketing know and understand the disciplines involved with advertising techniques, marketing strategies, and how to succeed in the fashion market.
Fashion marketing professionals realize that brands sell. Consumers are willing to pay hundreds or even thousands of dollars for single items of clothing, shoes, accessories, and home fashions that wear a specific name or label. Fashion marketing also requires a degree of cultural diversity, which is important to developing marketing campaigns that span across divergent cultures. Successful professionals in fashion marketing understand the importance of strong branding and creating a desirable product image, as well as recognizing the patterns of consumers and their unique shopping behavior.
In a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the product. A target market is a sector of the consumer market to which a company wishes to sell (i.e. market) its clothing. To fully know what fashion marketing is, it is important to understand that marketing does not stop at ads in magazines or commercials on TV. The world of marketing is just as dynamic as the world of fashion. Marketing clothing includes elements such as determining which stores the apparel should be sold in, what price the clothing should be sold foróall the way to how the in-store displays should look. Fashion marketers often are as savvy about business as they are about fashion and popular culture.
Fashion marketers are creative. At the core, the profession is about connecting with the imageóthe lifestyleóthe consumer wants. For example, in the fashion industry, comfort, style, material, color, symmetry, and usability are just the beginning of a list of elements designers must consider when developing a line of clothing. Fashion marketers take the task a step further by determining the best way to promote the characteristics of the clothing to the consumer and to which group of consumers to promote it to. What a 65 year-old female is looking for from a piece of formal eveningwear is completely different from what a 21 year-old male wants from casual everyday wear. Consequently, fashion marketers must stay abreast with the latest fashions as well as know what styles will be successful for a variety of occasions, age groups and demographics.
Fashion marketers play an essential role within the fashion industry because they are the link between designers and the public. The success of a line of clothing does not rest solely on its design. Often, successful marketing is just as crucial, if not more so, to the line as the actual clothing itself. This is because marketing is the tool through which the designer identifies with the public, and the public identifies with the designer. Without this exchange, it would be difficult to establish the consumer base required to have a successful line of clothing.
Ultimately, fashion marketing is a fun professionóchanging and reinventing itself just as often as the clothes it promotes. It integrates the artistic nature of fashion with the creative aspects of businessómaking for a highly rewarding career to the ambitious and innovative."

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