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02-07-2006
  46
windowshopping
 
Dolce_sarah's Avatar
 
Join Date: May 2006
Location: Montreal
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Posts: 37
Quote:
Originally Posted by fashiongale View Post
My dears, I graduated Marketing 2 years ago and for 1,5 year I've been working for a fashion house. That means I do fashion marketing. Unfortunatelly, we don't have any class/institute about fashion marketing. For me to study this in other countries imply a very large sum of money I can't afford it. Maybe you know where I can get a scholarship ...
My advice for those who are willing to study fashion marketing is to follow a Marketing education, in order to get the base, the universal rules of Marketing ... I've just graduated a marketing master too, doing my paper on fashion advertising (this is what I like most), but I've included in its structure information about fashion marketing ('cause advertising represents part of promoting - one of the Marketing' P's). You can see below a description of the "job" which fashion marketing implies ...

"Fashion Marketing Defined
Developing, analyzing, and implementing sales strategies focused on current fashion trends, fashion marketing requires an eye for style and a head for business that can move fashions from the designer’s showrooms to retail sales floors. Fashion is a multi-billion dollar global industry, and specialists in fashion marketing know and understand the disciplines involved with advertising techniques, marketing strategies, and how to succeed in the fashion market.
Fashion marketing professionals realize that brands sell. Consumers are willing to pay hundreds or even thousands of dollars for single items of clothing, shoes, accessories, and home fashions that wear a specific name or label. Fashion marketing also requires a degree of cultural diversity, which is important to developing marketing campaigns that span across divergent cultures. Successful professionals in fashion marketing understand the importance of strong branding and creating a desirable product image, as well as recognizing the patterns of consumers and their unique shopping behavior.
In a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the product. A target market is a sector of the consumer market to which a company wishes to sell (i.e. market) its clothing. To fully know what fashion marketing is, it is important to understand that marketing does not stop at ads in magazines or commercials on TV. The world of marketing is just as dynamic as the world of fashion. Marketing clothing includes elements such as determining which stores the apparel should be sold in, what price the clothing should be sold for—all the way to how the in-store displays should look. Fashion marketers often are as savvy about business as they are about fashion and popular culture.
Fashion marketers are creative. At the core, the profession is about connecting with the image—the lifestyle—the consumer wants. For example, in the fashion industry, comfort, style, material, color, symmetry, and usability are just the beginning of a list of elements designers must consider when developing a line of clothing. Fashion marketers take the task a step further by determining the best way to promote the characteristics of the clothing to the consumer and to which group of consumers to promote it to. What a 65 year-old female is looking for from a piece of formal eveningwear is completely different from what a 21 year-old male wants from casual everyday wear. Consequently, fashion marketers must stay abreast with the latest fashions as well as know what styles will be successful for a variety of occasions, age groups and demographics.
Fashion marketers play an essential role within the fashion industry because they are the link between designers and the public. The success of a line of clothing does not rest solely on its design. Often, successful marketing is just as crucial, if not more so, to the line as the actual clothing itself. This is because marketing is the tool through which the designer identifies with the public, and the public identifies with the designer. Without this exchange, it would be difficult to establish the consumer base required to have a successful line of clothing.
Ultimately, fashion marketing is a fun profession—changing and reinventing itself just as often as the clothes it promotes. It integrates the artistic nature of fashion with the creative aspects of business—making for a highly rewarding career to the ambitious and innovative."
Thanks Fashiongale! that really helps
Karma for you


Last edited by BetteT; 06-07-2009 at 01:47 AM.
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03-07-2006
  47
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IAmEllie's Avatar
 
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yeah, thanks fashiongale! that was really interesting to read, and makes me excited about my course!

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20-07-2006
  48
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Join Date: Apr 2006
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Quote:
Originally Posted by Dolce_sarah
HEY!
Yesturday i went shopping downtown Montreal where i live and i talked with that girl from American Apparel. As we were talking, i learned that this girl almost brought all the American Apparel in NYC, Miami, etc.
She is amazing and only 26 of age. Anyway, my point is that i am a Fashion Marketing student at Lasalle College in Montreal.
All i hear from people of the industry is that i DONT need my College Diploma to start a career.It is pretty depressing. The girl from American Apparel told me she went to Lasalle before and she ended with no such jobs.Here is her advice: Go directly to University in a MARKETING degree and NOT a FASHION marketing program....She told me that once you get 30 years of age you are tired with working 7 days per week and work your butt off in the industry.A general marketing degree can lead you into fashion industry AND in the general marketing business too...
This is SO not the first time someone of the industry gives me these kind of advice..
what do you all think!?
What i do is totally irrelevant from what i study... I did philosophy in university.. and now I am doing IT marketing... work and learn at the same time... I guess my tertiary education has given me good training in information searching

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22-07-2006
  49
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A marketing degree can take you anywhere! That sounds like very solid advice to me. I am one of those people who really need to change careers every so often so I like fluid fields of study like maketing.

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22-07-2006
  50
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^ I like your statement.

I have a Marketing degree, and feel fairly confident that it allows me the freedom of choosing from a fairly broad range of careers...

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22-07-2006
  51
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Join Date: Nov 2002
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No one has answered my question from the Buyers thread, so can anyone here advise me whether it would be a good idea to study International Business and Commerce as opposed to Fashion Merchandising if I want to be a buyer? Thanks

Marla

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22-07-2006
  52
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Quote:
Originally Posted by MarlaLP
No one has answered my question from the Buyers thread, so can anyone here advise me whether it would be a good idea to study International Business and Commerce as opposed to Fashion Merchandising if I want to be a buyer? Thanks

Marla
Hey Marla...welcome to the Fashion Spot!

Every buyer I've ever talked to says that business courses are more important than fashion courses if you want to be a buyer. I think you're headed in the right direction. Concentrate on math and accounting if you have any flexibility in your course load. Good luck!

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09-11-2006
  53
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Join Date: Apr 2005
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best approach to secure job in fashion marketing/PR
hello ladies,

i have just left my fashion markerting asistant position in a big company and i am now looking for a new position.
i really enjoy doing both marketing and PR within the fashion industry and would love to secure a position in the press department of fashion houses and/or PR companies.

any ideas what is the best approach to find another good position? calling the companies and ask to speak t the pr manager? or is there a web site that lists fashion vacancies for the UK?
..i am a bit clueless as people do not seem to respond well when enquiries for vacancies

any help would be very much appreciate

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17-11-2006
  54
scenester
 
Join Date: Mar 2006
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I usually contact fashion recruiters and see what they have, then I make a list of companies I'm interested in and see if their website has a "career openings" section and search through that. Many companies put their open positions on their websites, and that way they don't have to pay for a classified ad or a recruiting agency. I'm American, so I have no idea as to if there are UK websites similar to womensweardaily.com or stylecareers.com. Good luck with your job search!

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18-11-2006
  55
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Join Date: Nov 2005
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www.secsinthecity.co.uk

In the keywords just type in 'Fashion' and you will find all the jobs available. This is the best website I can offer you.

Good Luck
xx


Last edited by eurofashionjunki; 18-11-2006 at 02:28 AM.
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18-11-2006
  56
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thank you for the web site info!

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08-01-2007
  57
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Thank you Fashiongale!

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08-01-2007
  58
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GREAT POST...Fashiongale!

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17-01-2007
  59
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fashiongale...where are you ...?
that was a great post...

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18-01-2007
  60
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I'm thinking about Fashion Marketing too I'm 15 and just doing my GCSE's (UK) If I did one day get a degree in fashion marketing, something like what Manchester offer, do you think a normal marketing firm (non fashion related) would accept if i couldn't get a job in fashion? (Same with if I got a non fashion related marketing degree, could I still work in fashion?) I'm guessing all marketing is a similar principal?

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