Fashion Marketing - Page 6 - the Fashion Spot
 
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01-04-2008
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I was also interested in the LCF marketing course but why do you say you didn't hear good things about it?

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01-04-2008
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LCF is ok..
it has a lot of students, a huge amount of courses and a lot of staff. It's a very very big institution, spread across several sites, so they can't be expected to please everyone.
My friends sister said she didn't enjoy her time there that much.. but it did put her in good stead for the career she wanted (she's a buyer now)
I've been told it has excellent facilities & funding...

As for fashion marketing programs, im not quite sure of anywhere else..
I checked the University of the Arts London website (which is actually very useful) and there isn't much about fashion marketing at postgraduate level...
Though CSM has a Graduate Diploma in Fashion...?

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01-04-2008
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yea... its actually quite a new subject and i dont see many schools offering anything above the BA level...

I heard some said it just felt sorta like a waste of time going to LCF's MA ... like they dont really teach much..

so if anyone knows about a good MA course .. plz let us know

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03-07-2008
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Hi, I've not been hearing good things about LCF either. Here are some of the alternatives for MA in fashion marketing that I found but I am not really sure about the reputation of these unis... if anyone has any feedback it would be greatly appreciated! I would also love to study fashion marketing at an MA level.

1. International Fashion Marketing

MSc / PGDip
Glasgow Caledonian University - Division of Marketing
Semester A: Stage 1 Introduction to Fashion Marketing Issues and Concepts; Stage 2 Buyer Behaviour, Fashion Logistics Management, Creativity and Innovation in Fashion Business (.5) Marketing Research (.5) Semester B: Strategic Fashion Marketing Management, Fashion Forecasting, Buying and Merchandising, Fashion Promotion, Fashion Work Placement. Stage 3 Masters Dissertation.
2. International Fashion Marketing

MSc
Manchester Metropolitan University - Clothing Design and Technology
Ideal for those interested in the global fashion chain from the point of view of offshore production and logistics and newly emerging markets.... Students will study: Fashion Business; Fashion Marketing; Fashion Technology, International Fashion Marketing, Research Methods, Dissertation.
3. Design Management for the Fashion Industries

MA
University of the Arts London: London College of Fashion - Postgraduate
The effective use of design in the fashion business will allow students to make a valuable contribution to the delivery of creative organisational management, fashion research forecasting, product development, manufacturing and brand communication.... Fashion Brand Marketing considers consumer behaviour, the design, development, marketing and retailing of fashion brands.
4. Strategic Fashion Buying

MSc
Manchester Metropolitan University - Department of Clothing Design and Technology
The course provides an overview of these industries in the areas of business, marketing and operations and allow you to specialise in strategic fashion buying. You will study Fashion Business, Fashion Marketing, Fashion Technology, Strategic Fashion Buying, Research Methods and you will produce a Dissertation, which is a substantial piece of independent research.
5. Fashion Marketing & Communication

MA
Nottingham Trent University - School of Art and Design
This course provides students with a deeper understanding of the theory and practice of current and future trends in fashion media, promotion, strategic fashion marketing, communications and global fashion branding. It offers students the opportunity to explore creatively the theoretical and practical application of innovative fashion marketing in order to satisfy current and future consumer demands in developed and emerging markets.
6. Fashion Management & Marketing

MA
University College for the Creative Arts - Fashion & Communication
This course prepares you for a management career in the domestic or international fashion industry by delivering an innovative and relevant fashion business curriculum. Working closely with fashion industry professionals, fashion organisations and industry role models and mentors, you will develop a diverse skill base that will enable you to have a wider, clearer and more relevant understanding of the fashion business.
7. Strategic Fashion Marketing

MA
University of the Arts London: London College of Fashion - Postgraduate
Aims to produce professional innovations within range of fashion disciplines for an industry facing constant economic, technical and cultural change.... MA Strategic Fashion Marketing provides business graduates, or those with experience in industry, the opportunity to both upgrade and increase their knowledge and understanding of management issues relevant to the future of a constantly changing industry.
8. Fashion Business

MA / PGDip / PGCert
Nottingham Trent University - School of Art and Design
This course explores global fashion networks in order to identify current and future fashion supply-chain trends and relationships. Emphasis is placed on the analysis of developed markets and the application of strategic fashion business management techniques to new and emerging markets.
9. International Fashion Marketing

MSc / PGDip
Heriot-Watt University - School of Management and Languages
Developed in partnership with George Davies (Next , George @ Asda, per Una. Modules include strategic retail management, fashion design, managing finance, fashion buying, fashion merchandising and managing teams.

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03-07-2008
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I suggest reading InnocentFairy's posts in this thread if you're considering an MA at LCF;

http://www.thefashionspot.com/forums...ies-30123.html

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28-03-2009
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i've a bachelor degree of asian studies and i'm really interested in fashion marketing and industry..however, i will move to seattle after my engagement and i would like to know if there's any good fashion marketing school or program there ?! does anyone know? thanx million!

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08-04-2009
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I would like to thank absolutely everyone for the help and advice given in this thread. I am currently studying for a degree in Italian and French in Glasgow but I have recently been thinking about taking a course in Fashion Merchandising or Marketing after I graduate.

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08-04-2009
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Quote:
Originally Posted by The Diva View Post
i've a bachelor degree of asian studies and i'm really interested in fashion marketing and industry..however, i will move to seattle after my engagement and i would like to know if there's any good fashion marketing school or program there ?! does anyone know? thanx million!
Seattle is not a fashion city ... I don't beleive there are any really good schools there for any type of fashion. But ... marketing is marketing no matter what industry it is in ... the basics are the same. So, I'd suggest that you look into Universities that offered business degrees in marketing. It's easy to translate that to a fashion company, after you start to work in marketing.

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14-04-2009
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hi.. i'm looking into good fashion marketing/fashion buying schools in europe. top choice is marangoni, but is ied good in these fields as well? thanks so much guys!

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18-04-2009
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interesting thread...

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18-04-2009
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I am interested in this too, I want to go studying fashion marketing and managing to parsons from spring 2010

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29-04-2009
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Quote:
Originally Posted by k-a-t-e View Post
I am aiming my career path in the Marketing/PR/Journalism fashion area.
I am currently studying a Masters of Marketing in Melbourne - it has no specific Fashion component. I think if you want to study Fashion Marketing - you will definitely need a tertiary education from a leading university if you are aiming to get certain positions. Employers would look for 'hard' marketing subjects that give you the tools and knowledge to succeed in any industry.
For my undergraduate degree I did a Bachelor of Science and for the fashion interest element a Certificate in Fashion Business.
Combine something like this with work experience and a realistic approach to employment to begin with (i.e. sh*t kicker positions!) - you'll be well on your way to breaking into the Fashion Marketing area.


Hi everyone, I am hpoing that someone can provide me with some sage advice!

I have been working in marketing for 18 months but my undergraduate degree is in pyschology. After much thought I have decided that I really do want a career in fashion marketing, even if it is much riskier and more competitve than marketing in other idustries.

Can anyone advise me on what my next step should be if I want to attempt to move into fashion marketing?

And K-a-t-e, your post was exactly what I was hoping to find on this thread! I am living in Australia and am trying to find out if there is any way to complete a Masters in Marketing when my undergrad was in another area. Can you tell me how you did this? I do not have my honours is psych which I think may be a problem...

Thanks heaps everyone


Last edited by oriana; 29-04-2009 at 06:33 AM.
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15-05-2009
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I am really considering doing fashion marketing (just a marketing course at Uni, but somehow linking into fashion)

Could someone who currently works in this field explain what this job entails?
And anyone who completed a marketing degree fill in the gaps and tell me what kind of things you did during your course? e.g. oral presentations, reports etc

Thanks so much! Also, how competitive is the fashion marketing side of the industry?
=)

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15-05-2009
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Quote:
Originally Posted by litto.moo View Post
I am really considering doing fashion marketing (just a marketing course at Uni, but somehow linking into fashion)

Could someone who currently works in this field explain what this job entails?
And anyone who completed a marketing degree fill in the gaps and tell me what kind of things you did during your course? e.g. oral presentations, reports etc

Thanks so much! Also, how competitive is the fashion marketing side of the industry?
=)
Marketing in general is highly competitive and there is 10 sales guys for every marketer, so breaking into the field is very challenging. Throw in fashion and it gets even more cut throat.

I'm a marketing under graduate just finishing my second year and I'm highly enjoying it. Marketing is all about communication and can be slit into two sections, public relations and marketing. The former is relatively easy to break into as one easily intern and network through the ranks. PR is overwhelmingly dominated by women, in fact only 5-10% of the PR people I've worked with have been men. The profession is in a nutshell, serving as the intermediary between labels and the media handling press releases, sending off samples to press and representing labels at social events. Socially PR is teriffic and involves countless of events with alcohol beverages and goodie bags.

Then there is the serious side, marketing. The common misconception is that marketing is all about brain storming ideas for fancy photo shoots but it's much more than that. Marketing is a BA course meaning that it's an academic course and shall be treated as such. Topics covered is market research, branding, consumer behaviour, advertising, marketing and communication. Most of the assessment is big coursework since that's the nature of marketing, you working on projects. Best advise is to get a marketing degree at a reputable institution and intern at a fashion label along side your studies. Sure many see an attraction in studying fashion marketing at a design institution but that can limit your learning because design schools don't necessarily have the best business/marketing tutors. On the flip side, reading for a degree at a design institution comes with perks such as contacts that might get you through the door very quickly. But in the end I think that a degree for a reputable institution is what can really take your career to high levels.

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19-05-2009
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Thanks homeboy! What universities do u recommend in uk?

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