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30-03-2005
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Academic Sources on Fashion Marketing/Advertising
I didn't know where to put this so I put it here, in case it isn't correct the moderators will find the appropriate place for questions like this .

I'm looking for good academic sources, e.d. writers/books, on the phenomena of fashion advertising, positioning etc. Does anyone have good tips? Thanks a lot!

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12-07-2005
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I'd certainly like to know as well since fashion marketing is what I want to do with my life when I've finished college! So *bump*

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24-07-2005
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I'm hardly an expert on fashion marketing, but I read this book and found it really interesting and enlightening about the subject:
The End of Fashion : How Marketing Changed the Clothing Business Forever by Teri Agins
http://www.amazon.com/exec/obidos/tg...books&n=507846

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24-07-2005
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Quote:
Originally Posted by pink_lily002
I'd certainly like to know as well since fashion marketing is what I want to do with my life when I've finished college! So *bump*
ME TOO! So cool that someone started this topic ...

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24-07-2005
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Quote:
Originally Posted by Cicciolina
I'm hardly an expert on fashion marketing, but I read this book and found it really interesting and enlightening about the subject:
The End of Fashion : How Marketing Changed the Clothing Business Forever by Teri Agins
http://www.amazon.com/exec/obidos/tg...books&n=507846
i certainly want to read this, thanks for bringing the title in cicciolina

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25-07-2005
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You're welcome! I really enjoyed the book and highly recommend it to anyone interested in fashion!

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09-08-2005
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http://www.fashionschool.kent.edu/links2.htm

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09-08-2005
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I am interested in this as well. Very good thread started. criticsdarling, thanks for the link its very helpful. I heard of the book The End of Fashion. I am going to try to get it.

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27-12-2005
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Fashion Marketing
i have found only a few MA fashion marketing courses provided in Uk universities, they are LCF, Glasgow Caledonia, macheser, and machester metropolitan. dose there anyone know more about it? and except LCF, which is better?? many thanx~~~:p

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29-12-2005
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Someone i know does this at manchester, i'll aks her what she thinks of it.

i can remember her saying its a lot like business studies

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07-01-2006
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I hope you guys can help me out with this ... I'd like to pursue a masters degree in fashion marketing somewhere in Europe and I'm considering these three programmes:

http://www.istitutomarangoni.com/mar...master_29a.htm

http://www.ied.it/Ied/eng/prog-fashi...omm/intro.html

http://www.sdabocconi.it/master/mafed/en/

I'd like to live and work in Barcelona, so I was leaning more towards IED (which has classes also in Barcelona); Marangoni actually gives you a jump start, as it has great busness connections; Bocconi has the best programme in my opinion ...

So what do you guys think?

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07-01-2006
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^ I have a friend who will be attending Polimoda this year - their program is reputed to be comprehensive very good, have you considered it?: http://www.polimoda.com/

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08-01-2006
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Yes, I've checked out this program also ... Although it doesn't look half bad, the school doesn't seem to recognised though?

I'd really appreciate any information from professionals who work in the business ... What are the career opportunities? ... Anything really ...

Thanks, droogist

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08-01-2006
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I hope to do fashion marketing as well. I am from Spain, and I want to work there, too! What a coincidence.
I really do not think the program at my current university is that good, so I'm starting to think I should transfer back to NYC. I miss my city!

Sorry, I was replying to SignoraFab.

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08-01-2006
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Im going to university next year and love fashion but was scared to go into fashion marketing because it seemed dead end? I applied to marketing like the regualr marketing programs at uni..if i wanted a job in fashion after would it be hard to get? WHAT SHOULD I DO AHH!

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