Fashion Marketing

Alura · 30-03-2005

I didn't know where to put this so I put it here, in case it isn't correct the moderators will find the appropriate place for questions like this

.

I'm looking for good academic sources, e.d. writers/books, on the phenomena of fashion advertising, positioning etc. Does anyone have good tips? Thanks a lot!

pink_lily002 · 12-07-2005

I'd certainly like to know as well since fashion marketing is what I want to do with my life when I've finished college! So *bump*

Cicciolina · 24-07-2005

I'm hardly an expert on fashion marketing, but I read this book and found it really interesting and enlightening about the subject:
The End of Fashion : How Marketing Changed the Clothing Business Forever by Teri Agins
http://www.amazon.com/exec/obidos/tg...books&n=507846

SignorinaFab · 24-07-2005

Quote:

Originally Posted by pink_lily002

I'd certainly like to know as well since fashion marketing is what I want to do with my life when I've finished college! So *bump*

ME TOO! So cool that someone started this topic ...

Lena · 24-07-2005

Quote:

Originally Posted by Cicciolina

I'm hardly an expert on fashion marketing, but I read this book and found it really interesting and enlightening about the subject:
The End of Fashion : How Marketing Changed the Clothing Business Forever by Teri Agins
http://www.amazon.com/exec/obidos/tg...books&n=507846

i certainly want to read this, thanks for bringing the title in cicciolina

Cicciolina · 25-07-2005

You're welcome! I really enjoyed the book and highly recommend it to anyone interested in fashion!

criticsdarling · 09-08-2005

http://www.fashionschool.kent.edu/links2.htm

Fashiongirl1 · 09-08-2005

I am interested in this as well. Very good thread started. criticsdarling, thanks for the link its very helpful. I heard of the book The End of Fashion. I am going to try to get it.

viviennesui · 27-12-2005

i have found only a few MA fashion marketing courses provided in Uk universities, they are LCF, Glasgow Caledonia, macheser, and machester metropolitan. dose there anyone know more about it? and except LCF, which is better?? many thanx~~~

Ithillien · 29-12-2005

Someone i know does this at manchester, i'll aks her what she thinks of it.

i can remember her saying its a lot like business studies

SignorinaFab · 07-01-2006

I hope you guys can help me out with this ... I'd like to pursue a masters degree in fashion marketing somewhere in Europe and I'm considering these three programmes:

http://www.istitutomarangoni.com/mar...master_29a.htm

http://www.ied.it/Ied/eng/prog-fashi...omm/intro.html

http://www.sdabocconi.it/master/mafed/en/

I'd like to live and work in Barcelona, so I was leaning more towards IED (which has classes also in Barcelona); Marangoni actually gives you a jump start, as it has great busness connections; Bocconi has the best programme in my opinion ...

So what do you guys think?

droogist · 07-01-2006

^ I have a friend who will be attending Polimoda this year - their program is reputed to be comprehensive very good, have you considered it?: http://www.polimoda.com/

SignorinaFab · 08-01-2006

Yes, I've checked out this program also ... Although it doesn't look half bad, the school doesn't seem to recognised though?

I'd really appreciate any information from professionals who work in the business ... What are the career opportunities? ... Anything really ...

Thanks, droogist

claruska · 08-01-2006

I hope to do fashion marketing as well. I am from Spain, and I want to work there, too! What a coincidence.
I really do not think the program at my current university is that good, so I'm starting to think I should transfer back to NYC. I miss my city!

Sorry, I was replying to SignoraFab.

pout306 · 08-01-2006

Im going to university next year and love fashion but was scared to go into fashion marketing because it seemed dead end? I applied to marketing like the regualr marketing programs at uni..if i wanted a job in fashion after would it be hard to get? WHAT SHOULD I DO AHH!

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29-12-2005	10
Ithillien backstage pass Join Date: Jan 2005 Gender: femme Posts: 744	Someone i know does this at manchester, i'll aks her what she thinks of it. i can remember her saying its a lot like business studies __________________ When I grow up I want to be a Pirate. http://ponyforchristmas.blogspot.com/

08-01-2006	14
claruska windowshopping Join Date: Jan 2006 Gender: femme Posts: 19	I hope to do fashion marketing as well. I am from Spain, and I want to work there, too! What a coincidence. I really do not think the program at my current university is that good, so I'm starting to think I should transfer back to NYC. I miss my city! Sorry, I was replying to SignoraFab. __________________ Clara

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30-03-2005	1
Alura backstage pass Join Date: Oct 2004 Location: The Netherlands Gender: femme Posts: 540	Academic Sources on Fashion Marketing/Advertising I didn't know where to put this so I put it here, in case it isn't correct the moderators will find the appropriate place for questions like this . I'm looking for good academic sources, e.d. writers/books, on the phenomena of fashion advertising, positioning etc. Does anyone have good tips? Thanks a lot! __________________ Favourite Fashion Site: Iconique.com - Internet Meets Style

12-07-2005	2
pink_lily002 windowshopping Join Date: Jun 2005 Location: Baltimore, MD Gender: femme Posts: 4	I'd certainly like to know as well since fashion marketing is what I want to do with my life when I've finished college! So bump

24-07-2005	3
Cicciolina fashion icon Join Date: Jul 2003 Location: Anywhere but here Gender: femme Posts: 3,013	I'm hardly an expert on fashion marketing, but I read this book and found it really interesting and enlightening about the subject: The End of Fashion : How Marketing Changed the Clothing Business Forever by Teri Agins http://www.amazon.com/exec/obidos/tg...books&n=507846

25-07-2005	6
Cicciolina fashion icon Join Date: Jul 2003 Location: Anywhere but here Gender: femme Posts: 3,013	You're welcome! I really enjoyed the book and highly recommend it to anyone interested in fashion!

09-08-2005	7
criticsdarling front row Join Date: Jul 2003 Location: Ohio Gender: femme Posts: 343	http://www.fashionschool.kent.edu/links2.htm

09-08-2005	8
Fashiongirl1 rising star Join Date: Jul 2005 Gender: femme Posts: 115	I am interested in this as well. Very good thread started. criticsdarling, thanks for the link its very helpful. I heard of the book The End of Fashion. I am going to try to get it.

27-12-2005	9
viviennesui windowshopping Join Date: Dec 2005 Gender: femme Posts: 2	Fashion Marketing i have found only a few MA fashion marketing courses provided in Uk universities, they are LCF, Glasgow Caledonia, macheser, and machester metropolitan. dose there anyone know more about it? and except LCF, which is better?? many thanx~~~

07-01-2006	11
SignorinaFab front row Join Date: May 2005 Gender: femme Posts: 399	I hope you guys can help me out with this ... I'd like to pursue a masters degree in fashion marketing somewhere in Europe and I'm considering these three programmes: http://www.istitutomarangoni.com/mar...master_29a.htm http://www.ied.it/Ied/eng/prog-fashi...omm/intro.html http://www.sdabocconi.it/master/mafed/en/ I'd like to live and work in Barcelona, so I was leaning more towards IED (which has classes also in Barcelona); Marangoni actually gives you a jump start, as it has great busness connections; Bocconi has the best programme in my opinion ... So what do you guys think?

07-01-2006	12
droogist spoilt victorian child Join Date: Jan 2005 Gender: femme Posts: 1,975	^ I have a friend who will be attending Polimoda this year - their program is reputed to be comprehensive very good, have you considered it?: http://www.polimoda.com/ __________________ "Sometimes it's more important to be human, than to have good taste." - Bertolt Brecht

08-01-2006	15
pout306 front row Join Date: Sep 2005 Gender: femme Posts: 217	Im going to university next year and love fashion but was scared to go into fashion marketing because it seemed dead end? I applied to marketing like the regualr marketing programs at uni..if i wanted a job in fashion after would it be hard to get? WHAT SHOULD I DO AHH!