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10-06-2007
  16
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prosperk's Avatar
 
Join Date: Apr 2005
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If all that schooze strategy floats your boat, go for it. I think it's a load of b*****ks. It might fly at third division events but you'll quickly be outed as some sort of social climber or arriviste if you hit on experienced first division people with that sort of creepy approach. Just be yourself.

PK

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Last edited by BetteT; 10-06-2007 at 07:57 PM. Reason: See tFS guidlines.
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10-06-2007
  17
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Did you actually read the link? Guy Kawasaki offers some pretty solid business advice. It's more networking that "schmoozing", per se. Anyways, what I meant was that networking is key, and you have to promote yourself somehow. And it IS possible to do that without looking like some kind of social climber/whatever.

I agree that schmoozing is a creepy word, but it's pretty hard to be a successful freelancer (or do anything for that matter) by just showing up and being yourself without talking to people to you don't know.

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10-06-2007
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prosperk's Avatar
 
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Of course I read the link. I also have quite a lot of experience of freelancing and my comments are rooted in my experience. I'm not trying to throw up impediments to self-advancement nor to discourage people. I am simply stating a bald truth in, admittedly, a rather bald manner. Kawasaki was actually posting Susan RoAne's advice, extrapolated from her guide to schmoozing, How to Work a Room: Your Essential Guide to Savvy Socializing. I found this book on the floor in someone's lavatory and thumbed through it whilst evacuating a large curry and I have to say that it did not seem to contain anything that cannot be found in Dale Carnegie's timeless, deathless paen to bottom-kissing and buttock-clenching: How To Win Friends And Influence People. Stroke egos by all means but with sincerity and without compromising your pride. You're angling to freelance, not to join the salary slaves! A freelance needs to develop a certain subtle arrogance, an attitude that says I work for myself because I have what it takes to keep on top of my game. I know this comes across as immodest but it is important to inspire confidence and perhaps even a bit of trepidation in potential clients and employers. As a freelance, you are, of course, only as good as what you do tomorrow, when you crawl out of your pit and face the day...

PK

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10-06-2007
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You are definitely correct - sorry if I came across as slightly bitchy (hey, I'm a freelancer too!). I was just trying to be helpful to people looking to join the ranks. I've only thumbed through both books you mentioned and found them pretty obnoxious, but I thought that list was fairly decent and didn't seem to be encouraging people to be something they're not.

Personally, I love freelancing for precisely the reasons you said - it's a meritocracy. You're only as good as your last clip/gig/whatever it is you create.

Non-marketing related randomness - a good resource for current and aspiring freelancers is www.freelanceswitch.com. Some of the articles are useful and sometimes they're even funny.

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12-06-2007
  20
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you can never have your name on TOO many networking websites. Even the small ones can end up being beneficial. If only one person sees you on a website, that might be enough to help you get a job.

Besides free advertising on networking websites you can definitely send promo materials through the mail such as postcards. Some photographers even produce custom items like pens, pencils, calendars, and paperweights with their logo and name on it.

Many of the top photographers (and likely stylists also) easily spend $20,000-$60,000 on advertising in the source books such as Le Book, sending promo materials like postcards, magazine ads in publications like Create, and of course - web advertising.

Everyone has their own recipe that they feel works best for them - you will have to find what works best for you depending upon your budget.

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14-06-2007
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marketing yourself is truly important.
in freelance work, if people don't know what you do and who you are and how good your work is....they won't remember you or call on your for jobs.

such good information I am finding at 240 in the morning.

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25-12-2007
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i m thinking of becoming a personal stylist. from what i know there aren t any in my city.
except that i just moved back here after a long stay in canada and although i know the stores, i don t know the owners nor the sales assistants.
now i was wondering how i could start off this new business

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26-12-2007
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i forgot to mention that i worked with a few designers already and have experience as a stylist, but being in a new country makes it all confusing.
should i go make friends with shop owner s first or what???

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26-12-2007
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That's a great idea ... but they will expect you to send business their way, too. Or maybe a small $$ thank you if they send business your way that you get paid for.

Just brainstorming here:

What about beauty salons?

And maybe try networking with people who work weddings ... like makeup artists and wedding planners. Sometimes the mother of the bride and even out of town guests may need some styling and shopping help.

Rich kids duting prom season? Anyone during the Xmas/New Years season who might need to dress up and want some help.

What about men; executives who are very busy ... they usually have no clue and need help ... if they have more money than time, they might love a personal shopper.

You could try to advertise in a local newpaper or magazine ... make sure you have a good web site where you can send prospective clients to see high quality images of your work.

Joining high end clubs and volunteer groups to get to know women with money might give you some good contacts. It's a business of referrals ... so you need to meet and to talk to a lot of people ... and they have to like and trust you. You have to "hob nob" with the type of client who would actuall hire you. That's exactly how RAchel Zoe got into celebrity stying ... of couse she was automatically "networked" by being born rich.

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Last edited by BetteT; 26-12-2007 at 04:48 PM.
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27-12-2007
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this magazine is interested in what i do they just wrote to me. so maybe they ll write something about me, i need publicity.
my brother in law's wife has a top notch beauty salon, but i don tknow how to tell them about what i do.
also since i provide full day transformation services, with the help of a beauty salon, i thought about working with them...send them clients and them doing the same.
now there are designers stores here, do you think i should call them and explain what i do???

one last thing; do u think i should get business cards now or wait a bit?

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27-12-2007
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Thanks Bette, fascinating insights you are sharing.

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27-12-2007
  27
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High end stores and salons will know what a personal stylist is.

Great about the magazine ... that is a great starting point! You might even be able to get lots of extra copies or tears from them at no charge ... so be sure to ask. This will help you in your marketing ... have something to leave behind with the shops and salons in addtion to your other stuff.

And yes ... you need business cards plus comp/zed cards for mailing, and a portfolio with high quality images in it, in addtion to an on-line portfolio with they same high quality images. These are your marketing tools to attract business. They show people not only who you are but how good you are at what you do. Lack of marketing materials or poorly presented marketing materials will leave the impression that you are inexperienced and sloppy and who would be interested in paying for that?

You will be dealing with high end clients and they expect the best in professionalism. Be sure that everything you do, say and show is at that level.

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27-12-2007
  28
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I don't think business cards and comp cards have really been discussed in this thread yet (correct me if I'm wrong!)?

Of course the purpose is to relay your contact info., but as a stylist, should your card be... well, more stylized? I've seen stylists with plain simple business cards (clean, black and white) and also seen some louder ones (colorful, creative)... obviously it needs to be legible, but should it reflect you/your style or is there an industry standard? Do they usually include an image on one side or do you save images for your comp card?

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27-12-2007
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FASHIONLOVA's Avatar
 
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i m just about to do my business cards, so that question comes in handy.
my first business cards were white with a silhouette in black
I'm thinking or redoing the same thing.
can someone post a comp card example pls. thanx

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27-12-2007
  30
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jaizednconfused's Avatar
 
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FASHIONLOVA- I'm working on my cards too

I'm planning to make comp cards as well, I think it's a great marketing/promo tool. You can stick a stamp (or 2) on, send them out everywhere, give a taste of your work, and see who you hear back from.

I usually see 4 tiled images and contact info on one side and one larger image on the other, or a slight variation thereof, always on heavy cardstock. But as always, I'm sure there is some creative leeway on the layout...

To anyone-
I know it's larger than a postcard, but what is the standard composite card size? How should the images relate? Should you show a good range rather than a complete story?

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