How to Join
the Fashion Spot / Front Row / Careers, Education & the Business of Fashion
FAQ Calendar Search Today's Posts Mark Forums Read Rules Links Mobile How to Join
Reply
 
Thread Tools Display Modes
27-03-2007
  1
backstage pass
 
Join Date: Oct 2003
Location: NYC
Gender: femme
Posts: 614
Freelancers (Stylists, Makeup Artists, Photographers, etc.) - Marketing Yourself
so my question is aimed at fashion stylists, but could apply to anyone who does freelance photography, writing, etc.

If you're not represented by an agency, how do you get your name/portfolio/website out there besides networking? are there any websites or industry publications that are important to be listed in? i've tried some production websites, but often those are for film not print.

  Reply With Quote
 
28-03-2007
  2
tailored
 
kimair's Avatar
 
Join Date: May 2003
Location: San Francisco
Gender: femme
Posts: 14,502
you can make a self promotional piece for yourself...
like a direct mail piece or an oversized postcard...

getting involved with local organizations and events is also a great way to network and meet people that you can work for/with...

__________________
j'adore couture (life in fashion and in print)
  Reply With Quote
28-03-2007
  3
V.I.P.
 
BetteT's Avatar
 
Join Date: Jan 2003
Location: Los Angeles
Gender: femme
Posts: 20,406
As far as a place to put a listing ... I've not really found anything for print. It's all networking, marketing to ther people who hire and consistent and regular follow up. Probably the hardest part of the job for any creative person ... the business part of this biz.

__________________
Bette
** It's All in the Details! **
http://www.musecube.com/BetteT/
  Reply With Quote
04-04-2007
  4
backstage pass
 
Join Date: Oct 2003
Location: NYC
Gender: femme
Posts: 614
ok so i'm developing a postcard sized promo piece, what do you think of this? (geared towards more commercial clients rather than high fashion)

  Reply With Quote
04-04-2007
  5
front row
 
marsmars's Avatar
 
Join Date: Dec 2005
Location: Chicago, IL
Gender: homme
Posts: 466
It looks mediocre. Just one suggestion-- change the font you have set for your name & info. It looks way too PACMAN circa the 1980s. Use a professional font that is more harmonious with your photos and your profession. You are not a software analyst. Comprenez-vous?


Last edited by marsmars; 04-04-2007 at 11:31 PM.
  Reply With Quote
05-04-2007
  6
Stitch:the Hand
 
Scott's Avatar
 
Join Date: Jun 2003
Location: Among the trees
Gender: homme
Posts: 12,910
smashin,you should get your portrait and work showcase on iqons.com. i cannot tell you the response i got there already for my project i am curating.

  Reply With Quote
05-04-2007
  7
More Old Skool Than You
 
fourboltmain's Avatar
 
Join Date: Oct 2004
Location: Under an old Ford
Gender: homme
Posts: 4,181
www.creativehotlist.com

__________________
www.lynch455.com
  Reply With Quote
06-04-2007
  8
etre soi-meme
 
Lena's Avatar
 
Join Date: Jun 2002
Location: europe
Gender: femme
Posts: 23,965
smashin, nice seeing you around after all this time, i like the card .. visit igons, scott is right

  Reply With Quote
11-04-2007
  9
backstage pass
 
Join Date: Oct 2003
Location: NYC
Gender: femme
Posts: 614
thanks for the tip lena & scott!

  Reply With Quote
11-04-2007
  10
|/mirror queen\|
 
sofialuv's Avatar
 
Join Date: Dec 2003
Location: Europe
Gender: femme
Posts: 1,651
Quote:
Originally Posted by marsmars
It looks mediocre. Just one suggestion-- change the font you have set for your name & info. It looks way too PACMAN circa the 1980s. Use a professional font that is more harmonious with your photos and your profession. You are not a software analyst. Comprenez-vous?
Ditto

__________________
Yesterday is history. Tomorrow is a mystery. Today is a gift. That's why it is called the present.
  Reply With Quote
16-04-2007
  11
backstage pass
 
Join Date: Oct 2003
Location: NYC
Gender: femme
Posts: 614
ok so, what types of people do you market yourself to as a stylist? Photographers? Ad agencies? are there any others i'm not thinking of?

  Reply With Quote
16-04-2007
  12
V.I.P.
 
BetteT's Avatar
 
Join Date: Jan 2003
Location: Los Angeles
Gender: femme
Posts: 20,406
For print work ... working fashion and commercial photographers, for sure. and ad agencies ... plus art directors and photoshoot producers, photo studios that both shoot for commercial clients directly and/or provide full studio services for other photographers, designers/retailers who do their own ads and catalogs (not produced by ad agencies, etc.). .... anyone who advertises or has a web site and uses models.

There are probably lots more ideas that I'm not thinking of ... perhaps someone else can add to this?

__________________
Bette
** It's All in the Details! **
http://www.musecube.com/BetteT/
  Reply With Quote
03-06-2007
  13
backstage pass
 
cric-croc's Avatar
 
Join Date: Apr 2005
Location: london
Gender: femme
Posts: 553
what if you are looking to already have a job in fashion, but wouldlike to do some freelancing and/or help out at photo shoots and similar to gain more experience? in this case, who is best to contact and to get known?!?!?!

  Reply With Quote
03-06-2007
  14
scenester
 
jazspin's Avatar
 
Join Date: Aug 2004
Location: Chicago
Gender: femme
Posts: 72
I'm a freelancer - a writer, not a stylist, but the basic principles still apply. I've been told that the business is 60% marketing and 40% actually doing the work, and I think that's generally accurate. Go to local events related to your industry (fashion shows, boutique openings, etc.) and network, network, network! Don't be afraid to talk to people you don't know.

Check out this post from Guy Kawasaki's blog on the Art of Schmoozing. Not everything applies to fashion, but the advice is solid:

http://blog.guykawasaki.com/2007/06/...t_of_schm.html

Good luck!

__________________
my fashion blog: The Fashionable Kiffen
my personal blog: Chasing the Southern Cross
  Reply With Quote
03-06-2007
  15
front row
 
Join Date: Dec 2004
Location: Toronto Canada
Gender: homme
Posts: 316
That was great jazspin. I believe that single most important (and daunting) thing is making cold calls. You have to call photographers and say things like "i would love to swing by for a meeting" etc. Especially if you don't have a rep. Cold calls are key!

  Reply With Quote
Reply
Previous Thread | Next Thread »

Tags
artists, freelancers, makeup, marketing, photographers, stylists
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"


 
All times are GMT -5. The time now is 09:10 PM.
Powered by vBulletin®
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
TheFashionSpot.com is a property of TotallyHer Media, LLC, an Evolve Media LLC company. ©2014 All rights reserved.