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12-11-2006
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I have a close friend in the industry, fashion/urban/music magazine. While even he has stated funding is crucial so are advertising dollars. With a sizable subscription base comes added and repeat advertising which equates to recurring income and a thriving publication.

Quote:
Originally Posted by 1karina1
I am curious as to what are the steps needed to be taken to found a new fashion magazine?
I am purposefully leaving little information about myself and idea so that I gain a more open response from other members.
I really appreciate everyone's opinions.

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12-11-2006
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Quote:
Originally Posted by BetteT
I don't have any idea about the cost or the numbers ... other than what I was told by one person that was starting a magazine. She told me that she needed to raise about $100,000 (US) to get her first issue out. She didn't get the money, BTW ... so the magazine never came to fruition.
Based on a report from one of the Fashion Spot 'back stage members', Visionaire of Nick Knight fame printed its first issue in the early 90's with $7,000.



This is from member Serena, a backstage pass member!

Cecilia Dean of Visionaire & V publications was a guest speaker at "Creativity Now" event presented by Tokion mag. She's looked very beautiful & elegant in beige sleeveless top, black charmeuse skirt & black pointy-toe shoes. Here's what Cecilia had to say about Visionaire, Gap & not selling out:

on hard work: " when we first started on this project everyone told me not to do it. It was 1991, we were in a middle of recession. i had to go to all bookstores myself & tried to sell our first copies to them. we only had 7,000.00 to print our first copies & whatever money we made on that we invested in our second issue. we had no computer, no fax, no assistants."

on Gap: "We were approached by GAP to make a collaborative project together. we don't include ads in Visioanire, so GAP did this orange bag which comes wih publiciation. we were happy to work with them because we had full creative freedom & yet their budget allowed for opportunities we could never afford on our own."

on Conde Nast & indie publising: if the opportunity presented itself i dont think we would agree to be bought by Conde Nast or any other big publish. co. we like being indie. of course, wewant to reach a wider audience, and that's why we came up with V & we'll also have V MAN very soon. but if we sold to a big company, it would never be the same Visionaire. i would love it if we could print millions of copies of it, but it's not that kind of product. I understand that we charge a o of money for Visionaire but we're not making much money off it at all, this is just to cover our expenses"

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Last edited by TheDesignStudent; 12-11-2006 at 12:19 PM.
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12-11-2006
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To be forward and in my opinion since it's been mentioned I write for various fashion magazines friends of fashion are drawn towards, the world of digital technology has come oh so far since the early nineties and photography opportunities as well.

With the ability of today's dot com publishing, the foundation of your magazine can be created for less than $100 per annum, and for several hundred dollars you are able to access the highest resolution camera before stepping into the realm of $15,000 DSLR photographic equipment which you will clearly see from any distributors digital space, namely a 6mp digital camera.

I love the Sony Cybershot for shooting my photo journal and often employ the lower resolution for web with almost 300 4x6 photographs, which is 10 rolls of color or black and white film on a chip the size of a man's fingernail and a tiny battery to shoot all ten rolls with, provided you charge for about 6 hours or so.

There is a world of fashion friends, writers, designers and models here today; you could have your magazine running in a matter of no time if you decide to place all of your focused creative energy onto the path of enlightenment, many creatives will be willing to share, where others might not.

Good luck with the pursuit!

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Last edited by TheDesignStudent; 12-11-2006 at 12:27 PM.
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07-01-2007
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How does one start a magazine?
I'm not trying to start a huge indie fashion magazine, but I do want to start a campus fashion publication. Does anyone know how I can get started (recruiting staff members, software recommendations, stuff I need to do)?
Our school has excellent newspapers and yearbooks and literary magazines and plenty of fashionistas, and I would like to recruit them for a little part-time project like this =). Especially logistics...I would like to know those, and how much money per issue a magazine like this would cost in terms of printing and software and such if the staff members are volunteers (a full glossy colored publication, probably teen vogue sized to cut down cost, and only half as many pages).

Oh, and if this should be moved to the magazine section , thank you for moving it, mods.

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Last edited by diorable; 07-01-2007 at 07:58 PM.
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18-04-2007
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I need help with a question like this too. I would like to start making a small fashion magazine, which would only include fashion illustrations. Is this possible, how to get started and how to get people who are interested in fashion illustrating to this project?

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18-04-2007
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^Off-topic, but I love your idea of having illustrations only, WhiteLinen!

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18-04-2007
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A ton of money, a ton of connections and a ton of style. Actually, these days, you dont need style.

I kind of want to start my own fashion magazine, nah, it's too much work.

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18-04-2007
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But do you need a ton of money and a ton of connections if you are only intending to start a very small magazine, and just make it for those who have already said they want to order it?

Thank you for the compliment, Ilaughead.

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19-04-2007
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I think we already start a thread like this, non?
I'm pretty sure karina opened a thread like this... some time ago... and there were some responses by insiders...

yes she did, here : http://www.thefashionspot.com/forums...ine-50582.html

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19-04-2007
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Thanks for pointing that out and finding the thread,Berlin. I was thinking the same thing. I'm going to merge so that there's one reference for starting a new fashion magazine ... and the various ways of approaching it ... both mainstream and small indie.

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Last edited by BetteT; 19-04-2007 at 02:15 AM.
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26-04-2007
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Quote:
Originally Posted by WhiteLinen
I need help with a question like this too. I would like to start making a small fashion magazine, which would only include fashion illustrations. Is this possible, how to get started and how to get people who are interested in fashion illustrating to this project?
First of all, decide what your aims are and what your target market is. Would it be sensible, for example, to start off as a twice-yearly magazine, covering each year's Autumn/Winter and Spring/Summer seasons? Given the nature of your proposed project, I would suggest an issue every six months to begin with.

Then produce a dummy issue, sourcing fashion illustrations and ads from existing publications by means of high definition scans etc etc. It is fine to do this from a copyright viewpoint because it is not for publication and not for profit. Everyone does it. Pad the visuals out with dummy text to represent text because you will obviously have short articles in the magazine, particularly in the Front-of-Book part. In other words, make it look good.

Even if you change the design and style later, the dummy should speak for you and your goals. You should be able to hand it to a publisher or a backer and know that if they don't understand it, it's because they aren't getting it, not because you missed the mark. The title can be a working title but should be good. Straplines, decks, standfirsts, pullquotes and captions should, ideally, be generated specifically for the dummy as they will help it to "speak" for you.

If you are not skilled in the use of publishing design and layout programmes like InDesign and QuarkXPress, get someone who can lay your dummy out for you. InDesign is replacing Quark. Even if you think you can lay it out yourself - I am presuming that you are not an art director or maquettiste - you will trip up when it comes to bleeds, colour tones, gutters and all the rest of the magazine layout voodoo. Of course, if you just want a fanzine look, then you could probably do it yourself.

Most printers will try to rip you off for printing a dummy magazine so you have to get quotes from a few and look at their products. You could print and bind the dummy yourself if you're feeling creative. Laser printing will suffice but ink looks better. It depends on how big the book - as we call magazines - is and how complicated it is. Fashion illustrations are not too complicated.

You should print at least two or three. One of them is for your lawyer, to be placed in his/her safe in a sealed, dated envelope. If you don't have a lawyer and money is tight, you can also post the dummy to yourself by registered mail. When you get it, don't open the envelope. Just put it somewhere safe.

Sourcing material: you could start off by sourcing some genuine, original material directly from designers. This is what you will be doing once you get your magazine up and running so why not start as you mean to continue? Get in touch with clothes designers, handbag designers, shoe designers and so on. Most designers do their own sketches. Some have assistants to "finesse" things. If you get a couple of "names" to give you stuff for your dummy, that's a major selling point when you pitch it to backers.

Anyway, I hope these few pointers are helpful. Good luck with it. It's a good idea. As for distribution, if you take the indie route rather than selling it to an established publishing house, that's another topic in itself! However, you're looking at quite a specialised target readership/market, which usually simplifies things. But do the dummy first, get it protected as best you can, and then we can talk about how you get Issue#1 in front of people.

PK

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26-04-2007
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^ Prosperk - karma!

That is great advice. You have such a solid understanding of the business side of things. Thank you for sharing all your information to us!

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27-04-2007
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Wow! What a litany of information here so far. Magazine's are tough business and I find it extremely admirable for anyone to go on this venture! Magazine's are an integral part of what keeps our industry alive. Depending where you are, if the quality of the magazine is good enough and promotes local industry then you may even be eligible for government assistance. In canada, a publication that has been in print for over one *magazine* year (12 issues) qualifies for government grants that must go towards editorial content (not to pay the masthead). There is alot of paper work involved though, often private funding is necessary.

Distribution is also a number one priority after you go to print. There are many companies which distribute to the top magazine stores (chapters, Indigo, Press International, Wal-Mart, Coles etc.). One of the major companies that does this is Disticor (www.disticor.com). They are a great resource.

Editorial content is extrememely important to consider as well. Get good writers. And if your a fashion mag EXCELLENT photographers, stylists, makeup artists, models and illustrators. That is KEY.


There are a few trends to be taken into consideration as well, the decline in popularity of print, the saturation of the market, and the rise of paper prices for example.

Good luck to anyone that starts a mag! I really hope to see some more exciting magazines come out!


Last edited by tristan; 27-04-2007 at 05:15 AM.
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27-04-2007
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You guys should check this out:
http://www.fashion.net/jobs/message.php?id=12890

It looks like a contest in which Posh Glam will back your fashion magazine with $75,000 of their own money.

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06-05-2007
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I want to be the contributor for your mag please, please

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