The Ins and Outs of Attendance at Fashion Week Shows - Page 8

Elfinkova · 29-11-2012

I was thinking of an audience related question last night and I'd like to add on to distantgalaxy's inquiry:

Who's who in the audience? We all know who sits in the front row but how about the second row? Or the third row and so on? I'm quite curious about this seeing as how most shows are invite-only.

Valentine27 · 29-11-2012

I would easily say like 1,000 people for a show like Chanel.

**BetteT** · 29-11-2012

From what I've read the seats are pretty much assigned like this. Front row,Editors of the top mags, buyers from the big retailers and maybe a celebrity just for PR purposes, then sitting behind them, lesser editors and buyers and stylists who have connections and or influence. Lastly ... the lesser people in all of the top people's offices, and influential bloggers. And mixed in there, an occassional favorite client of the designers and a few friends and or relatives. It mostly depends on thier "influence" and how much they can help the designer sell the clothes. The more they help the designer promote his line or sell his line ... the closer they get to being front row.

It's usually the designer's publicist that makes these decsions .... along with the desinger's apporoval, of course.

Elfinkova · 02-12-2012

^ Thank you so much for answering my question!

tayloryepp · 23-01-2013

I received an invite for the Rebecca Minkoff show and a few others. Is it necessary to still pay the $100 fee? Just wondered if there was a way around it because I received an invite. Thanks!

**BetteT** · 24-01-2013

What hundred dollar fee? Who is charging that?

tayloryepp · 24-01-2013

Quote:

Originally Posted by BetteT

What hundred dollar fee? Who is charging that?

I guess that answers my question!

I was going to receive credentials from IMG, but I guess I don't need to!

I guess I should've asked if I needed credentials to attend, but if I have an invite, I guess it doesn't matter, does it?

**BetteT** · 24-01-2013

It doesn't answer mine .... does IMG "sell credentials"? Press credentials? Or something else? This just sounds like a scam to me ... maybe I'm missing something here ....

In any event ... you still need and invitation. If you are press ... your invitation will come to your publisher and they would have to assign you to the story and hand you the invitation. Same if you are a stylist, an editor, a buyer .... you need an invitation. Of course ... if the seats are not all filled and/or there is room, then I suspect that anyone with valid press credentials may get invited in after everyone is seated.

**kimair** · 25-01-2013

you can apply for a press pass through img...they ask you for your company/blog/publication, some tears/examples of your work, and stats/readership...
if you apply by the early bird deadline, your name/info is given to all the PR companies that represent the designers on their official list (the ones on the img schedule)...
it does not however guarantee access to any shows, you still have to have an invitation...
it can help if you are a new attendee, because you don't have to directly contact the pr companies yourself; you'll get invites just by being on the list. but for any shows you really want to attend, it's best to reach out to designers or their pr companies yourself with your info and ask for an invite...

getting a press pass also gets you access inside the main tent at lincoln center, where they have free wi-fi, a cafe, some sponsor tables (like from maybelline, tresseme, mercedes-benz) and it's obviously great people watching...

**BetteT** · 25-01-2013

Ah .... thanks, Kim. I learned something here .... and it's really helpful information for anyone who is working as a fashion journalist.

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29-11-2012	108
BetteT V.I.P. Mod Squad Leader Design Team Member Join Date: Jan 2003 Location: Los Angeles Gender: femme Posts: 19,403	From what I've read the seats are pretty much assigned like this. Front row,Editors of the top mags, buyers from the big retailers and maybe a celebrity just for PR purposes, then sitting behind them, lesser editors and buyers and stylists who have connections and or influence. Lastly ... the lesser people in all of the top people's offices, and influential bloggers. And mixed in there, an occassional favorite client of the designers and a few friends and or relatives. It mostly depends on thier "influence" and how much they can help the designer sell the clothes. The more they help the designer promote his line or sell his line ... the closer they get to being front row. It's usually the designer's publicist that makes these decsions .... along with the desinger's apporoval, of course. __________________ Bette It's All in the Details! http://www.musecube.com/BetteT/ Last edited by BetteT; 29-11-2012 at 10:34 PM.

24-01-2013	111
BetteT V.I.P. Mod Squad Leader Design Team Member Join Date: Jan 2003 Location: Los Angeles Gender: femme Posts: 19,403	What hundred dollar fee? Who is charging that? __________________ Bette It's All in the Details! http://www.musecube.com/BetteT/

24-01-2013	113
BetteT V.I.P. Mod Squad Leader Design Team Member Join Date: Jan 2003 Location: Los Angeles Gender: femme Posts: 19,403	It doesn't answer mine .... does IMG "sell credentials"? Press credentials? Or something else? This just sounds like a scam to me ... maybe I'm missing something here .... In any event ... you still need and invitation. If you are press ... your invitation will come to your publisher and they would have to assign you to the story and hand you the invitation. Same if you are a stylist, an editor, a buyer .... you need an invitation. Of course ... if the seats are not all filled and/or there is room, then I suspect that anyone with valid press credentials may get invited in after everyone is seated. __________________ Bette It's All in the Details! http://www.musecube.com/BetteT/ Last edited by BetteT; 24-01-2013 at 07:09 PM.

25-01-2013	114
kimair beach babe Mod Squad Leader Join Date: May 2003 Location: San Francisco Gender: femme Posts: 14,305	you can apply for a press pass through img...they ask you for your company/blog/publication, some tears/examples of your work, and stats/readership... if you apply by the early bird deadline, your name/info is given to all the PR companies that represent the designers on their official list (the ones on the img schedule)... it does not however guarantee access to any shows, you still have to have an invitation... it can help if you are a new attendee, because you don't have to directly contact the pr companies yourself; you'll get invites just by being on the list. but for any shows you really want to attend, it's best to reach out to designers or their pr companies yourself with your info and ask for an invite... getting a press pass also gets you access inside the main tent at lincoln center, where they have free wi-fi, a cafe, some sponsor tables (like from maybelline, tresseme, mercedes-benz) and it's obviously great people watching... __________________ j'adore couture (life in fashion and in print)

29-11-2012	106
Elfinkova V.I.P. Join Date: Feb 2009 Location: Los Angeles Gender: homme Posts: 5,284	I was thinking of an audience related question last night and I'd like to add on to distantgalaxy's inquiry: Who's who in the audience? We all know who sits in the front row but how about the second row? Or the third row and so on? I'm quite curious about this seeing as how most shows are invite-only.

29-11-2012	107
Valentine27 V.I.P. Join Date: Jan 2010 Location: Lille, France Gender: femme Posts: 6,612	I would easily say like 1,000 people for a show like Chanel.

02-12-2012	109
Elfinkova V.I.P. Join Date: Feb 2009 Location: Los Angeles Gender: homme Posts: 5,284	^ Thank you so much for answering my question!

23-01-2013	110
tayloryepp front row Join Date: Dec 2010 Location: United States Gender: femme Posts: 341	I received an invite for the Rebecca Minkoff show and a few others. Is it necessary to still pay the $100 fee? Just wondered if there was a way around it because I received an invite. Thanks!

25-01-2013	115
BetteT V.I.P. Mod Squad Leader Design Team Member Join Date: Jan 2003 Location: Los Angeles Gender: femme Posts: 19,403	Ah .... thanks, Kim. I learned something here .... and it's really helpful information for anyone who is working as a fashion journalist. __________________ Bette It's All in the Details! http://www.musecube.com/BetteT/

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