How to Join
the Fashion Spot / Front Row / Careers, Education & the Business of Fashion
FAQ Calendar Search Today's Posts Mark Forums Read Rules Links Mobile How to Join
Reply
 
Thread Tools Display Modes
20-05-2010
  16
V.I.P.
 
honeycombchild's Avatar
 
Join Date: Jan 2009
Location: London
Gender: homme
Posts: 7,071
Generally young, and upcoming designers have a PR department of some kind, usually it can be a company brought in that will deal with quite a lot of different brands. Or it can simply be that brands/designers contact the editorial staff at magazines themselves. It's quite easily done. Once you have someone's e-mail address you can send them images, if they like it and think it's worth looking into, they will. Usually by calling in samples..

  Reply With Quote
 
20-05-2010
  17
scenester
 
RocknNeedle's Avatar
 
Join Date: Mar 2010
Location: London
Gender: femme
Posts: 56
okay thanks, I have been contacting editors myself as I can't afford a PR agent so I will be persistent. Would you recommend sending samples to their offices, if they haven't responded to my emails over the last few months?

__________________
Liquor mixed with rock 'n' roll
  Reply With Quote
20-05-2010
  18
V.I.P.
 
honeycombchild's Avatar
 
Join Date: Jan 2009
Location: London
Gender: homme
Posts: 7,071
I wouldn't hugely recommend it. I work for a big brand, and it's a nightmare for us to get our samples back from the editors, let alone someone sending them out themselves! You might never see them again.

They respond well to short, to the point and visual e-mails if that's any help.

  Reply With Quote
20-05-2010
  19
scenester
 
RocknNeedle's Avatar
 
Join Date: Mar 2010
Location: London
Gender: femme
Posts: 56
thank you, will keep this in mind! Is it worth sending a press kit out about the brand? or does it not work this way

__________________
Liquor mixed with rock 'n' roll
  Reply With Quote
20-05-2010
  20
V.I.P.
 
honeycombchild's Avatar
 
Join Date: Jan 2009
Location: London
Gender: homme
Posts: 7,071
That might be a good idea, putting something together like that. As professional as it can be. That's exactly how any other brand would do it. Sending out Lookbook's of the collection with a press release and such. If you've been able to get the pieces stocked anywhere, include that in the information etc.

The fashion editors get so many packs, and emails and such on a daily basis that it's so easy for it to get lost in there. So just try and make it as strong as possible.

  Reply With Quote
21-05-2010
  21
Fashion Designer
 
daniellat's Avatar
 
Join Date: May 2006
Location: Mexico
Gender: femme
Posts: 2,994
I think a good idea would be to have it sent out to smaller publications first, specially around yoru hometown to create a sort of local celebrity image. That way it would be easier for bigger publications to notice, instead of coming out of nowhere, good reputation in your own hometown is key i think.

  Reply With Quote
03-08-2010
  22
windowshopping
 
Join Date: Apr 2006
Location: melbourne
Gender: femme
Posts: 37
How to get publicity and buyers to come to your fashion ( for a new line) ?
Hi my mother and I are going to launch our debut collection in August and we are having a fashion show ( it's at an art gallery opening) and I was wondering how to go about inviting buyers and press to the show, and how to actually get them to come?
Should I send out a press release with our look book to get a bit of publicity before the show to various newspapers, blogs ect?
We kind of jumped in the deep end with this venture and now we need to figure out a way to actually sell the clothes! Any advice that you guys could give me would be much appreciated.
Thanks

  Reply With Quote
03-08-2010
  23
V.I.P.
 
BetteT's Avatar
 
Join Date: Jan 2003
Location: Los Angeles
Gender: femme
Posts: 20,345
Yes ... send out press releases and your look book to every local magazine, newspaper and well known bloggers ... maybe even the local TV and radio stations ... you never know when they might need a filler or something and might provide a bit of free publicity. Send invitations to everyone you can think of who are local. Don't forget the local boutiques ... they are potential buyers.

Best posible scenario would be to hire a publicist for this ... they know how to reach the appropriate people and how to garner some interest. If you can't afford a PR firm, if you could find someone who works in a PR office who likes to moonlight (Craigs list or something like that?) ... that would be less costly and might still be more effective than doing it yourself.

Good luck!

__________________
Bette
** It's All in the Details! **
http://www.musecube.com/BetteT/
  Reply With Quote
04-01-2011
  24
backstage pass
 
markese91's Avatar
 
Join Date: Jul 2010
Location: New York, NY
Gender: homme
Posts: 949
I'm currently doing a bit of PR work for a local designer(And when I say a bit I mean all of it) and so I thought I'd bump this thread up.

I do have a question though, what constitutes a good press kit?

__________________
Mikelle Street
Male Icon: Tony Ward Edit: Yuri Pleskun RW: Nicholas Ripoll | Female Icon: Naomi Campbell Model: Karlie Kloss
  Reply With Quote
15-06-2011
  25
rising star
 
F0F0's Avatar
 
Join Date: Mar 2011
Gender: homme
Posts: 108
Quote:
Originally Posted by markese91 View Post
I'm currently doing a bit of PR work for a local designer(And when I say a bit I mean all of it) and so I thought I'd bump this thread up.

I do have a question though, what constitutes a good press kit?
Better late than never...

A press pack could contain:
  • History, biography and/or overview of designer/label
  • The most recent lookbook
  • Contact details

And can use the following format:
  • ďFor immediate release" (upper left-hand, all capitalized)
  • Headline. Just a sentence.
  • Date, city
  • Main paragraph
  • Body
  • Bilerplate. End as short paragraph with a description of label, products, services and a short history.
  • Contact details

Usually you press release when the following situations occur:
  • Launch of your new collections
  • New major distribution
  • Designer collaborations
  • Celebrity tie-ins

markese91, could you share your PR experience with the designer you were/are working with?

  Reply With Quote
30-08-2011
  26
fashion icon
 
eurofashionjunki's Avatar
 
Join Date: Nov 2005
Gender: femme
Posts: 3,439
New designers sending their samples to buyers
I sent my sample dresses to an established buying office who scout for luxury department stores in North America and Europe in New York City which they received last Monday and still haven't heard anything. I added a cover letter that said if they weren't interested, they can send it back through Fedex by reference number to my office in another country so they don't have to pay anything. I know there was a hurricane over the weekend, but why aren't they replying to me? I also sent an email when I sent the samples to say they are coming.

How long does it take for the buyers to reply? Do I need to call or email again? The reason why I need those samples back if they are not interested is because they took two months from the manufacturer to make and cost me money.


Last edited by eurofashionjunki; 30-08-2011 at 08:31 PM.
  Reply With Quote
11-09-2011
  27
backstage pass
 
*Jibrielle*'s Avatar
 
Join Date: Nov 2005
Location: San Juan, Puerto Rico
Gender: femme
Posts: 739
This is a great thread! I am also a new designer looking for ways to market my line

__________________
  Reply With Quote
24-09-2011
  28
windowshopping
 
mishmashmosh's Avatar
 
Join Date: Dec 2010
Location: Brooklyn, NY
Gender: femme
Posts: 5
I agree with Jibrielle, these threads about publicity and marketing are really great. It's awesome to see people being so generous and helpful with their advice

  Reply With Quote
14-11-2011
  29
windowshopping
 
bento's Avatar
 
Join Date: Sep 2011
Location: Melbourne
Gender: femme
Posts: 19
Publicity Agents in North America
Howdy All,

Just wondering if anyone knows of a digital PR company based in North America?

Basically we're looking for a publicist that doesn't need our actual product but can instead work with flat lay, lookbook and campaign images.

We're still a small label but would like to start building our profile overseas. As such, we can't yet justify sending samples all over the world! Actually, if anyone knows of this kind of agency anywhere outside Australia that'd be great

Thanks in advance for your help!


Last edited by bento; 14-11-2011 at 09:11 PM.
  Reply With Quote
15-11-2011
  30
V.I.P.
 
BetteT's Avatar
 
Join Date: Jan 2003
Location: Los Angeles
Gender: femme
Posts: 20,345
I merged your thread in with the ongoing thread about this topic.

There are a couple other threads where you might find some information:

I need Contact Info for Publicists / Designers / Showrooms / Magazines / Stores / etc

Top Fashion Public Relations Firms?

__________________
Bette
** It's All in the Details! **
http://www.musecube.com/BetteT/
  Reply With Quote
Reply
Previous Thread | Next Thread »

Tags
designers, funding, line, marketing, publicity
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"


 
All times are GMT -5. The time now is 07:03 PM.
Powered by vBulletin®
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
TheFashionSpot.com is a property of TotallyHer Media, LLC, an Evolve Media LLC company. ©2014 All rights reserved.