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12-11-2013
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Quote:
Originally Posted by thercbray View Post
I just did a google search and Andre was referring to Isabel Toledo and Calvin Klein's collections. The more I think about it, the CK reference may have really been "clinical" in the sense you're looking for. However the Toledo collection is worth checking out as the clean lines and simplicity speak in the collection could have taken a que from nurses uniforms.
Unfortunately I can't find any pictures from the Isabel Toledo's collection, as she is not featured neither on style.com or vogue.it.

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12-11-2013
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Quote:
Originally Posted by 5 8 6 View Post
Unfortunately I can't find any pictures from the Isabel Toledo's collection, as she is not featured neither on style.com or vogue.it.
You're right, she isn't there. I'm not sure why they wouldn't have her in style.com, but try google I found some pictures there.

Sn: I just reread my post before and it was completely butchered (thanks ipad), were you able to understand my post though?


Last edited by thercbray; 12-11-2013 at 10:13 PM.
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15-11-2013
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Quote:
Originally Posted by thercbray View Post
You're right, she isn't there. I'm not sure why they wouldn't have her in style.com, but try google I found some pictures there.

Sn: I just reread my post before and it was completely butchered (thanks ipad), were you able to understand my post though?
Yes, it has been really helpful! Thank you

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22-11-2013
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Please complete my three-question survey about fashion book prices - only need 15 more responses:

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01-12-2013
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Hi everyone! I have a question about an exercise in a textbook I ordered, Mathematics for Retail Buying 6th edition. I'm not a student, just trying to bone up before I start classes next fall. Anyway, here is the problem:

Calculate the net profit or loss in dollars and as a percentage if:

Net sales = $30,000
Cost of goods sold = 52%
Operating expenses = 48%

According to the book the answer is $7250

I've done the problem 3 different ways:

First I deducted 15,600 (52% of 30,000) from 30,000. Then I deducted 48% (14,400) from that, leaving me with 0.

Next I subtracted 15,600 (52% of 30,000) from 30,00 then subtracted 48% of 14,400 (6,912) which left me with 7,488

Then I remember when trying to determine the dollar amount of Customer returns and allowances the CRA percent is subtracted from 100 and net sales are dived into that number. So I subtracted 100 from 52% and 48% leaving me with 48% and 52% respectively. That resulted in 14,400 as the dollar amount of the COGS and 15,600 as the operating expense when taken as a percent of the net sales. Leaving me with 0.

Lastly I tried the same method as above, but used the gross margin to determine the operating expense, leaving me with 7488 again.

Any help you can provide would be greatly appreciated.

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15-12-2013
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Anyone?

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15-12-2013
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Quote:
Originally Posted by thercbray View Post
Anyone?
you might try a math forum or some other academic forum. this is a fashion forum.

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15-12-2013
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I tried when you first posted this ... and came up with the same conclusions as you did. But then, I have never studied buying and merchandising (and all the math that comes with it), so I'm sure that I'm missing at least one important piece of information ... probably a formula or some sort of rule about how to do this calculation, that applies here.

Here are my thoughts ... without actually knowing anything about this subject, but just food for thought:

You didn't talk about gross sales ... and I'm thinking that this might be an important part of the equation. Did they give you that information? And I'm sort of thinking that if $7500 is the net profit (it's not a negative figure, so I am assuming it is "profit" and not a "loss") ... it could be expressed as a percentage of gross sales? You didn't say.. Is that what they want here? And I'm wondering if the two other percentages are of gross sales or of net sales. Perhaps one is of gross sales and the other is of net sales. If I knew all this information, it might make the calculation work out ... maybe ... just a shot in the dark.


I suggest that you re-read the chapter about this and see if you can see something that you missed.

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Last edited by BetteT; 15-12-2013 at 03:37 PM.
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15-01-2014
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Celebrity 'Fashion and Lifestyle' Brands
Currently writing my dissertation on the impact of celebrity in the fashion industry and the capitalisation of their image through the launch of their own brands.

I am interested to hear your opinion on the transition of celebrities putting their name to a product or brand, to becoming their own fully fledged lifestyle brand - with clothing, perfume, etc etc.

And was wondering if you'd mind answering a handful of questions. You can answer just one, you can answer them all - you can answer none, and simply offer your opinion. I am simply intrigued to hear your thoughts.


When/Where do you think the 'explosion' of celebrity culture we are currently experiencing began?

Who capitalised on their 'status' initially, to spark the 'lifestyle brand' trend?

Which celebrities do you believe have been successful/unsuccessful in their ventures?

Do you think the typical 'celebrity endorsement' type ad's we see day to day have become tiresome to consumers? Would they prefer to buy into a 'celebrity brand' they believe in?

Has the celebrities interaction with media (through twitter, or with television shows) had any impact on their success? Or their relationship with consumers?

Do you feel some celebrities are merely milking their fame, and still just signing their name to products, as opposed to giving it their all - designing garments, choosing fabrics, approving samples etc.

^ In response to above, who do you feel is being genuine, or false?



Anything else you have an opinion on, or would like to include, don't hesitate. All responses would be greatly appreciated.

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15-01-2014
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Quote:
Originally Posted by TommFox View Post
Currently writing my dissertation on the impact of celebrity in the fashion industry and the capitalisation of their image through the launch of their own brands.

I am interested to hear your opinion on the transition of celebrities putting their name to a product or brand, to becoming their own fully fledged lifestyle brand - with clothing, perfume, etc etc.

And was wondering if you'd mind answering a handful of questions. You can answer just one, you can answer them all - you can answer none, and simply offer your opinion. I am simply intrigued to hear your thoughts.


When/Where do you think the 'explosion' of celebrity culture we are currently experiencing began?

Who capitalised on their 'status' initially, to spark the 'lifestyle brand' trend?

Which celebrities do you believe have been successful/unsuccessful in their ventures?

Do you think the typical 'celebrity endorsement' type ad's we see day to day have become tiresome to consumers? Would they prefer to buy into a 'celebrity brand' they believe in?

Has the celebrities interaction with media (through twitter, or with television shows) had any impact on their success? Or their relationship with consumers?

Do you feel some celebrities are merely milking their fame, and still just signing their name to products, as opposed to giving it their all - designing garments, choosing fabrics, approving samples etc.

^ In response to above, who do you feel is being genuine, or false?



Anything else you have an opinion on, or would like to include, don't hesitate. All responses would be greatly appreciated.
This sounds like a very interesting topic! I have to go back to work soon, so I'll be brief, but I will come and answer the questions. In the meantime I wanted to recommend the book, "Deluxe: How Luxury Lost Its Luster" by Dana Thomas. In chapter 4 they talk about celebrities and their impact on the fashion industry.

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16-01-2014
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Do you think the typical 'celebrity endorsement' type ad's we see day to day have become tiresome to consumers? Would they prefer to buy into a 'celebrity brand' they believe in?

I know I am tired of this ... and I don't buy any celeb brands anyway, so it clearly doesn't influence me. I cannot speak to what the general public thinks, that would take market research. But it's seems to be working ... people are buying.




Has the celebrities interaction with media (through twitter, or with television shows) had any impact on their success? Or their relationship with consumers?

Yeah, of course it does. Media of all types is just advertising ... people buy what they think they "know".




Do you feel some celebrities are merely milking their fame, and still just signing their name to products, as opposed to giving it their all - designing garments, choosing fabrics, approving samples etc.

Yes ... I believe the most of them (with a few exceptions) are selling their name for money ... but someone else is designing and running the show. They may or may not offer an "opinion" for an ego stroke and as part of the contract, but I honestly don't think that they are very influential in the brand ... in most cases.

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17-01-2014
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Apologies it took me a few days longer than expected. I've been busy working on my resume. Anyway let's get to it:

Quote:
Originally Posted by TommFox View Post
When/Where do you think the 'explosion' of celebrity culture we are currently experiencing began?
I'm only 25 so I can really only remember back to the early/mid nineties, but I recall around the late nineties/early 2000s there seemed to be a lot of celebrity lines - Jenifer Lopez (aka JLo), Diddy who I think was going by P. Diddy around that time, Gwen Stefani. Martha Stewart, 50 Cent, and a few others later joined and made more holistic lifestyle brands.

Quote:
Originally Posted by TommFox View Post
Who capitalised on their 'status' initially, to spark the 'lifestyle brand' trend?
I believe a lot, as in probably all, celebrities capitalized on their influence to create lines. I think having that marketing vehicle and connection to a large audience made them attractive choices for designers, etc looking for either an investor or namesake.

Quote:
Originally Posted by TommFox View Post
Which celebrities do you believe have been successful/unsuccessful in their ventures?
I think Gwyneth Paltrow is doing well, lest we forget though the Martha Stewarts that came before her.

Quote:
Originally Posted by TommFox View Post
Do you think the typical 'celebrity endorsement' type ad's we see day to day have become tiresome to consumers? Would they prefer to buy into a 'celebrity brand' they believe in?
For me, I am tired of them by and large because there are so many. I was a little turned off to them in their infancy when celebrities were doing just fashion or fragrances because I know they may have all had desires to diversify into fashion and related industries, but I'm more than certain at least half of them had no artistic, production, or style abilities. However, brands like L.A.M.B. particularly interested me because Gwen Stefani communicated that she partakes in the creative process and comes to meetings with designs in mind. I don't want to support a spokesperson that purports to be a designer.

This leads me into the second part of the question, personally I would (and do) buy into celebrity brands I believe in if the product can stand on its own and I don't dislike the celebrity. For example, I'm not a fan of Diddy, therefore I didn't buy any of his clothes. Some years later his style expanded to include more than just the urban market and I liked the direction it went it, but I still didn't buy because of my personal disdain for the man...but I'd be the first to admit I liked the aesthetic.

Now, on a large scale I think celebrities are in a precarious situation because they have to feed the beast if you will. They must constantly remain relevant, which keeps people interested in them, yet can lead to customer fatigue because they are everywhere. Not to mention their indiscretions will effect their business. (Paula Dean anyone?)

Quote:
Originally Posted by TommFox View Post
Has the celebrities interaction with media (through twitter, or with television shows) had any impact on their success? Or their relationship with consumers?
I think this answer kind of ties in with my previous answer. If managed properly it can work well, however the opportunity for failure is massive. Should the celebrity misspeak or misrepresent something they lose legitimacy. I cannot think of any specific examples off the top of my head, but I'm sure this happened.

Quote:
Originally Posted by TommFox View Post
Do you feel some celebrities are merely milking their fame, and still just signing their name to products, as opposed to giving it their all - designing garments, choosing fabrics, approving samples etc.

^ In response to above, who do you feel is being genuine, or false?
Oh of course! I believe the Martha Stewart types are good at what they do and live a certain lifestyle, but ultimately they are creative directors if you will. I think because their empire is so vast there is no way for them to humanly partake in every aspect as if it were a small venture. I may be wrong, but I would think people like that have teams working for them or do licenses a lot, but ultimately everything gets their approval.


Apologies it took me a few days longer than expected and for the lack of specific examples, I do hope I was able to help even just a little though.

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17-01-2014
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Quote:
Originally Posted by lucy92 View Post
you might try a math forum or some other academic forum. this is a fashion forum.
I thought because there were fashion students/those in the business side of fashion they could help. Thank you for the suggestion though, I'll look for one.

Quote:
Originally Posted by BetteT View Post
I tried when you first posted this ... and came up with the same conclusions as you did. But then, I have never studied buying and merchandising (and all the math that comes with it), so I'm sure that I'm missing at least one important piece of information ... probably a formula or some sort of rule about how to do this calculation, that applies here.

Here are my thoughts ... without actually knowing anything about this subject, but just food for thought:

You didn't talk about gross sales ... and I'm thinking that this might be an important part of the equation. Did they give you that information? And I'm sort of thinking that if $7500 is the net profit (it's not a negative figure, so I am assuming it is "profit" and not a "loss") ... it could be expressed as a percentage of gross sales? You didn't say.. Is that what they want here? And I'm wondering if the two other percentages are of gross sales or of net sales. Perhaps one is of gross sales and the other is of net sales. If I knew all this information, it might make the calculation work out ... maybe ... just a shot in the dark.


I suggest that you re-read the chapter about this and see if you can see something that you missed.
Thank you BetteT, I reread the chapter and asked a friend to check it out as well and they get the same answers. (Sigh). I'll have to check out a math forum like suggested.

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19-01-2014
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Hi everyone!

I was recently approached to do contribute to an employment workshop geared towards military spouses. The project managers want me to do come on board.

The first day I will give a presentation on dressing for success or something along those lines. I'll be limited to half an hour, but they will try to block off more time if they can garner for a longer program. The second day I will have a booth and doll out advice on how to dress professionally. Possibly I will have a few mannequins to demonstrate how to dress for an interview or work and how not to dress. I'm thinking of getting a color wheel to demonstrate how colors can enhance or dampen a person's image as well as show them color combinations.


For the presentation I'm thinking of these topics/slides:

Intro: Itís Just Clothes
-Why dressing is important?
-How dressing for success may help you land a job

Part One: -Who Are You?
-body types

Part Two: Does This Make Me Look Fat?
-how to dress your for your body type
-how-to guide or tips on camouflaging problem areas

Part Three: Wardrobe Building 101
-Assess your closet
-Staple pieces
-Invest In Your Wardrobe (cost over time and wear)
-The concept of day-to-night dressing

Part Four: What (Not) To Wear!
-Professional vs. Unprofessional
-business casual, business professional, formal examples
-general professional dress rules

Part Five: Itís All In The Mind
-effects of colors, patterns on perception

Part Six: Ok, Ok, So Maybe I Need A New Wardrobe
-A Message From Our Sponsors (plug for clothes provided, services rendered, aesthetic, etc)
-Other good stores

Part Seven: But Iím Still Lost
-further readings

Does anyone has any suggestions or advice? This is my first time giving a presentation on something like this so I want to make sure it is relevant and engaging. Thank you all in advanced for the help.

(mods: if you think this should not be in the homework thread, please feel free to relocate)

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20-01-2014
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Congrats on being invited to present. I have a couple of thoughts, then I have to leave .... but may return later.


Seems to me that it's a lot for a very short presentation, even over two days. Way too much to cover, in my opinion. I think you need to drastically cut


And I think that maybe you have three different topics there. The first is how to dress to flatter your body type ... and the second is how to build a wardrobe and, according to your post .... the most important part would be how to dress to impress on a job interview. Yes, they are all related, but I think that the first two parts are not necessary if your topic is dressing for success/dressing to impress on the job.


So, pick two ... and focus more. I suggest that it be dress for your body type ... and dress for an interview and for the job you want. And don't get into building a whole wardrobe ... just because that can be very dry and also a bit intimidating.


I love the idea of mannequins ... a great visual aid! The color wheel may be a bit too complex ... it's art theory. Other visual aids like before and after photos showing different colors on the same person, might be better and easier to envision what you are trying to get across.


ETA: perhaps I'm reading this wrong ... maybe it's a multi day course, not just two days? If that's the case, my advice actually isn't that helpful and I think you are on track.

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Last edited by BetteT; 20-01-2014 at 02:26 PM.
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