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22-01-2015
  946
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Quote:
Originally Posted by BetteT View Post
Pantone ... this is the company that forecasts colors for the upcoming year and names the "color of the year" ... not sure when they do this. Designers in all disciplines (fashion, furniture, appliances, cars, pretty much everything) buy their information and that is why you will suddenly see a certain color all over the place. This year's color of the year is "Merlot", a brownish red. Now, I don't think you can get this information in advance ... unless you pay for it.
It's "Marsala". It has been announced in the beginning of December 2014, so you will have to wait for a long time (they don't reveal it before that under any circumstances). And I think it has more to do with graphic and industrial design than fashion.

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22-01-2015
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Lidewij Edelkoort is a trendwatcher who already has done a forecasting for S/S 16. The title of the trendseminar she gave is 'Vanities'. I think if you use her name and the season you will find some articles about the seminar she gave.
Good luck with your project!

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22-01-2015
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V.I.P.
 
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Quote:
Originally Posted by BetteT View Post
Yeah .... I've been thinking about how to forecast trends for a year out ... when the collections won't even be seen until Sept. It's unlikely that anyone is publishing anything about 2016 trends, yet.
Now, I don't think you can get this information in advance ... unless you pay for it.
bettet is right.
brands pay a lot of $ to forecasting companies for these types of services.

however, certain brands have longer lead times than others. so trends will show up slower at stores like macys, walmart. so it's conceivable that trends shown on the s/s 2015 catwalks will be instores years later after having trickled down and still be "in fashion".

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23-01-2015
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Quote:
Originally Posted by Jinadaze View Post
It's "Marsala".
Mea Culpa ... I stand corrected.

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3 Weeks Ago
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Join Date: Oct 2014
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Hi everyone. I'm researching luxury brands' digital marketing and branding efforts for a paper, and would really appreciate tFS opinions!

If you have some time, would you please take my survey? This is the link to it
http://kwiksurveys.com/s.asp?sid=teqb0w185bm76jd486621

Thanks!

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