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09-02-2009
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gius's Avatar
 
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Definitely important
as much as the design of the logo ...

Maybe not exactly the cause of success
but rather in identifying the market, the style of the brand

ie -Chloe and Marni have more of a youthful, playful air
as compared to let's say Dries van Noten or Proenza Schouler

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10-02-2009
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ah...well, im thinking of a name and im so confused with all the options...should i use my name? a nickname? initials? wording? ..the line im working on (going to work on) is light,fun and airy...breezyy......

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10-02-2009
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We can suggest names but since we are not experts, we might do more harm than good, actually.

I think that to be really effective, you need to study marketing or find someone who is a marketing expert to determine how any particular name might affect your image and sales. Big companies do market studies to find out things like this ... it's probably one of the most important things in marketing any brand.

It will depend on your market ... who you are marketing to, who your competition is, what will draw the customers that you want.

Then there is the issue of trademark violations ... you can't use a name that is the same as someone else in your "area" ... but I have no idea how that works. Then there is the issue of using a DBA (doing buisness as) which might be a consideration in the county you live in .... generally you can use your full name on a business (like Mary Smith Designs) but anything else (like Sweet Dreams Designs) might need to be cleared with your county to make sure that no one else is using the name and you might need to publish a public notice that it is you who owns the business, if it's not your own name.

So, you can see that it's very important ... and needs to be done right. You don't want to start a business with a name that doesn't work for you or that you must change later because of legal considerations.

Do you have any friends that study or work in either marketing/branding/market research or have taken entreprenurial studies in school? The might know a bit of the basic guidlines for selecting a brand name and logo that would be effective. Maybe they might be able to direct you to what the legal requirements are ... or at least direct you the the appropriate agencies to find out.

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Last edited by BetteT; 10-02-2009 at 02:10 PM.
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11-02-2009
  19
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I recommend you go to www.sba.gov Here you will find tons of resources (including tutorials) in regards to starting and operating a small business, from marketing/branding information to accounting to setup, and the list goes on.

Then check out www.score.org Here you can actually send emails to counselors who have worked in various industries. They volunteer for SCORE and will respond to your email pretty promptly (I have used them many times.) You can search for professionals that are in certain industries (marketing, etc.) and send a question and they will respond to you. Depending on what area you live in, you may have a local SBA office/SCORE office near you. They are VERY helpful and even offer inexpensive business courses.

In the meantime, there are many articles online and books in the bookstore that talk about how to design a logo. Many of them emphasize the importance of knowing who your target market is, what the mission of your company is, and how the design of certain images will reflect your company's mission and help communicate your brand to your audience.

Good luck and let us know how things turn out!

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11-02-2009
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I agree completely with what has been said. You've been given good advice already IMO. Since I am in school studying to be a designer (not for apparel, the kind of designer clients hire to solve problems and create identities for them and make visual messages, etc.), I thought I would share some of the ways we are taught to come up with things such as brand names or marks, or ideas for a project, etc. Usually you start with a brief from the client, but since you are your own client, you have to do it yourself. So write yourself a brief. That is like the story of your company. Who is it for, what is the essence or tag-line, who would be the face of your brand, what is your brand's personality, what section of the market do you hope to attract, include any other research in the brief (other research might be about your inspirations, target consumer, fabrics featured, anything). One suggestion I found was to write a story as if you are giving an interview to the Wall Street Journal (or in this case maybe Vogue, W?) one or two years from now. this might help you visualize and articulate what you want your brand to be.

So then once you know what mood and personality you want to portray, just brainstorm madly and quickly and divergently (like try to think out of the box). Don't judge any idea even if it seems completely lame or already done or horrible or impossible or crazy. Just write it down on a post-it note and go through like a whole pad of post-its in as little time as possible. Like at least a hundred. Then pick maybe three ideas that stand out and communicate the brief or story you wrote the best. Develop those by trying different variations, combinations, etc. You can even go through another pad of post-its using those best 3 ideas as a point to diverge from. It's probably similar to how you come up with ideas for garments, but I wouldn't know.

I think in a nutshell, the key to coming up with good ideas is to diverge a LOT. ANd then converge to find the best ideas and develop those.

This works for finding a name, a logo, elements for a mood board for your next line, solution to problems that may arise in your business, anything really. I think the key is that a good brand will have a cohesive name, typeface, logo, and product. They will all reflect a common attitude, so what is the attitude you want to reflect?

Sites that have good tools for idea generation:
http://www.mindtools.com/brainstm.html
http://www.mycoted.com/Main_Page

I know you were only asking about the name, but in order to decide on a name, you need to have a strong identity for your brand. Even if you don't physical have everything made, you ned a strong visualization of what your brand means in your head at least. So you know what you are trying to communicate. Also, branding is sooo important since today's market is so competitive and volatile. Without a strong clear identity, the consumer will forget you or be confused and you'll be lost in the shuffle.

eta: I hope I didn't come off as trying to be a know-it-all. I am still a student and no expert but just wanted to share things I find helpful that I'm learning in school.

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Last edited by pinksatin; 11-02-2009 at 06:34 PM.
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11-02-2009
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Names are incredibly sensitive and can play a deceive role in the success of your line. Depending on the style of your clothes, desired feeling and logo the name needs to tick a boxes. Some marketing firms offer image consulting and will be able to assist in finding a good name for your brand. On the other hand, names are subjective so what they might recommend might not be right either but they firms to possess knowledge of consumer psychology and such.

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14-02-2009
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Thanks you guys for all the suggestions...

I pretty much have a lot of what you guys mentioned thought out...I know what my brand will be about,target etc.... We already have a company but the brand name is different...Its such a hard decision because in the end- i want the brand to be famous and not me....

I'm def going to check out all the resources you gave me...

once I have registered something..I'll share it with you all..or, hopefully, someone will start a thread on it in the designers section in a few years

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14-02-2009
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Well ... you just partially answered your original question right there. If you want to brand to be famous, not you ... then don't use your own name in it.

Good luck !!

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17-02-2009
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UNIQ!!
you never told me!!
that is so exciting!
i am sure you'll do a great job knowing all the players yourself but if it helps i will also just add that personally the whole package matters to me. name, label, the entire presentation... on top of the clothes of course...
keep me in the loop

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31-10-2010
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Suggestions for naming a international online boutique
Hi everyone,

I need help. I want to start my own online boutique and I cant think of any names. I'am not looking for any names with fashion or any obvious names. I was thinking a one-word name. The site will have international shipping and have both big designers and new designers. It will be a mix of everything and will be my personal taste. I would appreciate any input. Thanks girls

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06-11-2010
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Any suggestions would be helpful?

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06-11-2010
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BohoFairy, i think that you should check for the beginning the names of the online boutiques what already exist. I can't suggest anything because i'm not a specialist in the domain of marketing and stores. But from my experience as an customer i can say that the name is really important because if a name is commmon it would be difficult for people to find you, from another point of view if it's too difficult to pronounce or to read, or if it's a word from another language it won't be easy as well. A friend of mine had had an online shop and it was called V's Baby Secret. I mean you don't have to use someone's names but maybe it helps if the name is close to a famou brand or a famous word in fashion industry.

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10-05-2013
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I was hoping I could get some feedback on a shop name?
I love to sew and recently started selling pillows out of Etsy along with other home decor and accessories. Eventually as I get better, I would love to create clothing for women and children. The line is inspired by nature, so I came up with Coast and Fern. I like the name because it's semi-unique and reflects the simple nature of my shop, but I am nervous to make it permanent (i.e. start branding and creating tags and such). In the past I have also toyed with using my name, Taylor Kristiina, but I am not overly fond of using it. All the greats have their names as their shops - Chanel, Dior, etc/ But maybe consumers and fashionistas like yourselves could give me some feedback as to what you like best! thanks in advance !


Last edited by taylorkristiina; 10-05-2013 at 01:08 PM.
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