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03-01-2009
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ebay
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09-01-2009
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http://www.georgehurrell.net/images/...mhemingway.jpg

[img]http://i68.************/u/f68/11/78/63/65/hurrel10.jpg[/img]

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14-01-2009
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20-01-2009
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21-01-2009
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25-01-2009
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25-01-2009
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http://martiriosway.blogspot.com/sea...ux%20Hemingway

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26-01-2009
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28-01-2009
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29-01-2009
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http://patrimoine.jalougallery.com/l...2-1031-64.html

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The second advertisement illustrates this concept further. Margaux Hemingway is not Catherine Deneuve, and that is precisely the point. "Babe" is also a perfume, but the signified meaning is completely different by the actress juxtaposed in the image. "The significance of her novelty, youth and 'Tomboy' style, which has value only in relation to the more typically 'feminine' style usually connected with modeling, is carried over to the perfume: which is thus signified as new and 'fresh', in relation to the other established perfumes" (26). The idea is that Hemingway is not Deneuve - there is differentiation that creates meaning. Put another way: Babe perfume is not Chanel no. 5 and Chanel no. 5 is not Babe perfume. Advertising as differentiation is thus successful

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