Models and social media - the Fashion Spot
 
How to Join
the Fashion Spot / Supporting Cast / The ETC's of the Modeling World
FAQ Calendar Search Today's Posts Mark Forums Read Rules Links Mobile How to Join
Reply
 
Thread Tools Display Modes
16-03-2015
  1
V.I.P.
 
orthelian's Avatar
 
Join Date: Mar 2014
Location: wonderland
Gender: femme
Posts: 5,865
Models and social media
I have seen this topic in a bunch of magazines I thought it deserved a thread here.

Since social media has boomed in the last couple of years, especially instagram, it seems that it has become an integral part of every models personal "brand".
Mikas for instance has links to their models instagram accounts on the first page of their digital portfolios right underneath their body stats.
I read one especially interesting interview with Elsa Hosk in Plaza around a year ago on the subject, which also had her and headlines of the article on the cover. She stated that Instagram is now a part of her career and she treats it as such, and that a model can get or lose a job based on the numbers of followers she has.

Looking for instance at Anna Grostina, who has hundreds of thousands of followers before she started modelling and has booked basically only top jobs. And I also think the millions of people following Kendall and Cara has something to do with the fact that they are everywhere.

So, what do you guys think of this? How important is Instagram and other social media now?

__________________
H. Palm - A. Ahmann - J. Le Tutour - L. Nda - I. Lish - M. Callen - J. H. Park - J. Bochert - Y. Lambert - K. Ledneva
  Reply With Quote
16-03-2015
  2
everything sucks!
 
t-rex's Avatar
 
Join Date: Jul 2008
Gender: femme
Posts: 3,255
I was thinking about doing a thread like this! I hate how actors and models are almost required (unless you're already at the top) to "brand" themselves, to curate their life for strangers to look at. I really resent it!

One thing a lack of social media visibility offers is mystery. For instance Malgosia, Guinevere, and Julia Nobis all remain private, and it makes them more appealing to me because they appear to not care about presenting and curating their private life for the masses. Judge me by my modeling work, not a picture of me on the beach or making a stupid "shocked" face.

  Reply With Quote
17-03-2015
  3
backstage pass
 
squilliam's Avatar
 
Join Date: Nov 2014
Location: a mitten
Gender: femme
Posts: 673
I agree with t-rex, judge their work not their private life. I feel like social media can bring out the worst in people, especially twitter and instagram. It also allows for the popularization of some mediocre models, because for some reason they get a lot of followers. I don't like the instagram model trend, and I hate that it's becoming a requirement for models. If a girl comes out of nowhere how will she all of a sudden get a ton of followers without getting some major jobs? But if she doesn't have a lot of followers she won't get major jobs, so she won't be able to become popular and get followers. It can create a catch 22

  Reply With Quote
24-06-2015
  4
everything sucks!
 
t-rex's Avatar
 
Join Date: Jul 2008
Gender: femme
Posts: 3,255
Interview with casting director Jennifer Starr on social media and models:

Quote:
Almost more than half of the jobs I get asked to cast, they’re asking what a model’s Instagram following is, and I’m casting based on—but not solely—their Instagram following. It’s sort of crazy that in 2015 an Instagram following has become a standard of beauty. So the game has changed. Instagram is definitely a game-changer, and I think that you have to get on board with it. I want there to be a backlash, but I don’t think it will happen because I think it’s a tremendous opportunity to cross-brand.
http://intothegloss.com/2015/06/jennifer-starr/

  Reply With Quote
25-06-2015
  5
V.I.P.
 
TheoG's Avatar
 
Join Date: Sep 2013
Gender: homme
Posts: 3,655
^ That sounds rather unfortunate, how their social media has become a "criteria" for a girl nowadays. Instagram is a good platform but in my opinion it shouldn't fall heavy on the model shoulders. They should be booked on the bases of meeting the clients needs for the job rather than "regraming" a picture after they walked the show and getting thousands of likes. I wonder if increasing notoriety and sales is the goal? Instagram is fun but I would hate for a model who misses out because she has one less follower or doesn't bother with it at all. Its working for Julia Nobis.

  Reply With Quote
 
25-06-2015
  6
windowshopping
 
Aulirium's Avatar
 
Join Date: Jun 2015
Location: Philippines
Gender: femme
Posts: 9
I think Models on Social Media with a lot of followers are very marketable. If I am a designer, I would consider getting a model with a lot social media fans so my creations will reach a lot of people. Though, I think it should not be the only (or most important) criteria for casting someone.

__________________
Aulirium
by: Martina
  Reply With Quote
25-06-2015
  7
V.I.P.
 
Join Date: Sep 2004
Gender: femme
Posts: 5,713
Just the other day I was going through girls' profiles on DNA Model Management site and there was a link to every model's instagram just next to the stats/comp card/portfolio page. Kinda funny.

__________________
My Fashion Tumblr
  Reply With Quote
02-10-2015
  8
V.I.P.
 
orthelian's Avatar
 
Join Date: Mar 2014
Location: wonderland
Gender: femme
Posts: 5,865
Pretty interesting article on the subject and Balmain:

http://www.dazeddigital.com/fashion/...-uk-population

__________________
H. Palm - A. Ahmann - J. Le Tutour - L. Nda - I. Lish - M. Callen - J. H. Park - J. Bochert - Y. Lambert - K. Ledneva
  Reply With Quote
02-10-2015
  9
tfs star
 
dizzytacks's Avatar
 
Join Date: Jul 2005
Gender: homme
Posts: 1,882
considering the fact that Anna Wintour just threw an event for Kevin Systrom of Instagram may be an indication of the fashion worlds fascination with the app, or it may just be a cultural marker of our technolohgical trajectory. its changed so many facets of the industry though, ever facet i reckon.

__________________
two girls in paris "the twig and the tree" -circa 1968
  Reply With Quote
02-10-2015
  10
scenester
 
LondonLust's Avatar
 
Join Date: Jan 2011
Location: new york city
Gender: femme
Posts: 71
I think it's no so smart,how ddoes someone expect a unknown model to already gave a huge following,that comes after they are established.I also don't get the marketing to millions of followers equals sales,out of the 1% of the world nobody is checking a teenagerd idols instagram.and these buyers aren't 13 years old.

  Reply With Quote
02-10-2015
  11
front row
 
Runabout's Avatar
 
Join Date: Jan 2009
Location: Jakarta, Indonesia
Gender: homme
Posts: 288
I would see Instagram and other social media as an optional requirement. Have it or not, the last thing I would see is that whether she can walk a Saint Laurent dress flawlessly or not

__________________
"...Freja Beha Erichsen and Kate Grigorieva."
FW2015 commentaries on Twitter
  Reply With Quote
03-10-2015
  12
tfs star
 
Aizanara's Avatar
 
Join Date: Jul 2015
Location: Lyon, France
Gender: femme
Posts: 1,939
Quote:
Originally Posted by orthelian View Post
Pretty interesting article on the subject and Balmain:

http://www.dazeddigital.com/fashion/...-uk-population
Did they take into account that these girls can have the same followers? I mean that if the same people are following they are not reaching that much people. Especially with Gigi/Bella and Kendall. A lot of the Hadid's followers just follow them because they hang out with Kendall.
And I second the post above me.

__________________
ďLack of intelligence is the greatest poverty.Ē
  Reply With Quote
03-10-2015
  13
V.I.P.
 
orthelian's Avatar
 
Join Date: Mar 2014
Location: wonderland
Gender: femme
Posts: 5,865
^ They did actually point it out in the article about followers "overlapping". But it is much more interesting to say 80 million or more people then the UK

__________________
H. Palm - A. Ahmann - J. Le Tutour - L. Nda - I. Lish - M. Callen - J. H. Park - J. Bochert - Y. Lambert - K. Ledneva
  Reply With Quote
03-10-2015
  14
tfs star
 
Elite13's Avatar
 
Join Date: Aug 2014
Location: wherever
Gender: homme
Posts: 1,976
It is kind of sad that a model can book a job over another model based on their following.

Wouldn't be surprised to see a section for your Instagram account if you were to apply to become a model on an agency's site.

Height: Must be 5'8" and up
Instagram Following: Must be 10k and up

:|

Status: Online
 
Reply With Quote
04-10-2015
  15
front row
 
Runabout's Avatar
 
Join Date: Jan 2009
Location: Jakarta, Indonesia
Gender: homme
Posts: 288
Quote:
Originally Posted by Elite13 View Post
It is kind of sad that a model can book a job over another model based on their following.

Wouldn't be surprised to see a section for your Instagram account if you were to apply to become a model on an agency's site.

Height: Must be 5'8" and up
Instagram Following: Must be 10k and up

:|
What the...? I detest this!

This kinda destroys the good 'ol root of modelling if you ask me. As I said earlier on, Instagram should be an optional requirement; have it or not, it's up to the model herself.

__________________
"...Freja Beha Erichsen and Kate Grigorieva."
FW2015 commentaries on Twitter
  Reply With Quote
Reply
Previous Thread | Next Thread »

Tags
media, models, social
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"


 
All times are GMT -5. The time now is 06:54 PM.
Powered by vBulletin®
Copyright ©2000 - 2016, Jelsoft Enterprises Ltd.
TheFashionSpot.com is a property of TotallyHer Media, LLC, an Evolve Media LLC company. ©2016 All rights reserved.