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orthelian's Avatar
Join Date: Mar 2014
Location: wonderland
Gender: femme
Posts: 5,309
Models and social media
I have seen this topic in a bunch of magazines I thought it deserved a thread here.

Since social media has boomed in the last couple of years, especially instagram, it seems that it has become an integral part of every models personal "brand".
Mikas for instance has links to their models instagram accounts on the first page of their digital portfolios right underneath their body stats.
I read one especially interesting interview with Elsa Hosk in Plaza around a year ago on the subject, which also had her and headlines of the article on the cover. She stated that Instagram is now a part of her career and she treats it as such, and that a model can get or lose a job based on the numbers of followers she has.

Looking for instance at Anna Grostina, who has hundreds of thousands of followers before she started modelling and has booked basically only top jobs. And I also think the millions of people following Kendall and Cara has something to do with the fact that they are everywhere.

So, what do you guys think of this? How important is Instagram and other social media now?

Hedvig Palm - A. Ahmann - J. Le Tutour - L. Nda - I. Lish - M. Callen - J. H. Park - J. Bochert - A. St. Lagum - Y. Lambert - Katya Ledneva
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Mr. Zhivago
t-rex's Avatar
Join Date: Jul 2008
Gender: femme
Posts: 2,283
I was thinking about doing a thread like this! I hate how actors and models are almost required (unless you're already at the top) to "brand" themselves, to curate their life for strangers to look at. I really resent it!

One thing a lack of social media visibility offers is mystery. For instance Malgosia, Guinevere, and Julia Nobis all remain private, and it makes them more appealing to me because they appear to not care about presenting and curating their private life for the masses. Judge me by my modeling work, not a picture of me on the beach or making a stupid "shocked" face.

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squilliam's Avatar
Join Date: Nov 2014
Location: a mitten
Gender: femme
Posts: 294
I agree with t-rex, judge their work not their private life. I feel like social media can bring out the worst in people, especially twitter and instagram. It also allows for the popularization of some mediocre models, because for some reason they get a lot of followers. I don't like the instagram model trend, and I hate that it's becoming a requirement for models. If a girl comes out of nowhere how will she all of a sudden get a ton of followers without getting some major jobs? But if she doesn't have a lot of followers she won't get major jobs, so she won't be able to become popular and get followers. It can create a catch 22

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