Alexandre Herchovitch - Tokyo - the Fashion Spot
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Join Date: Jun 2003
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Alexandre Herchovitch - Tokyo

It's hardly a surprise that Alexandre Herchcovitch is big in Japan. After all, his trippy creations seem tailormade for a pop-loving nation of fearless dressers, making it an ideal market for the Brazilian's offbeat sensibility, bold prints and vibrant colors. But it turns out the fond feelings flow both ways: the designer is showing some of this love with the opening of his first store in Tokyo (25-8 Saragukucho, Shibuya-Ku), his first boutique outside of Brazil. The freestanding boutique, located in the hip Daikanyama area and set to open in March (pardon the early heads-up and pre-renovation photo—we thought you'd want to plan ahead), will carry Herchcovitch's women's, men's and denim lines, as well as his collaboration with that other irreverent genius who marches to his own drum, Judy Blame. But we especially can't wait to get our hands on Black, a collection of Herchcovitch highlights from past seasons, dyed in black and sold exclusively in the Tokyo store. These ebony babies, while not from Malawi, are bound to fly off the shelves before you can say "How many yen?" –Suleman Anaya


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Join Date: Apr 2004
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such a simple design, no?. i like it.. the Japanese are definitely being envied by some!. :p's funny, all this time, I kept thinking he had a boutique in New York.

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