H&M Opens First Store in East Asia
From my H&M-subscribed email:
H & M Hennes & Mauritz, the international fashion retailer, is opening its first
store in East Asia, on March 10 at 68 Queen's Road, Central Hong Kong.
"We are very proud to open our first store in East Asia, in Hong Kong. China is
a strategic and exciting market with great fashion awareness and spending power.
We therefore see a vast potential for expansion. We are convinced that we can
offer our Hong Kong customers added value through fashion and quality at the
best price", says Rolf Eriksen, CEO H&M.
The new store measures approximately 3,500 square meters on four floors and
offers an extensive collection of fashions for women, teenagers, children and
men - everything from fashion basics to clothes that reflect the very latest
trends. The store features H&M's contemporary indoor décor and with new garments
arriving in the store every day, H&M makes it easy for its customers to dress
their individual style.
For this season, H&M's Head of Design Margareta van den Bosch teamed up with
Madonna to create a unique yet classic line - `M by Madonna'. The 'M by Madonna'
line includes glamorous tops, street-cool lumber jackets, tailored blazers and
other apparel including shirt dresses and kimono-shaped dresses. A Madonna
favourite is a stylish trench-coat in cotton poplin or leather.
Fashion-savvy shoppers in Hong Kong can look forward to getting the world
premier of the `M by Madonna' collection, two weeks before the rest of the
In April H&M opens two stores in Shanghai and during fall 2007 H&M will open
three new stores in Hong Kong.
Photos of the grand opening can be downloaded from their website starting March 10th.
This is so exciting for Hong Kong!
Last edited by shopping247; 09-03-2007 at 01:16 AM.
I would have guessed that too but apparently it has taken a long time to set this up and get the ball rolling. I think it's very exciting for H&M. I wonder if it's going to be like Starbuck's where they have one in every corner of NYC....
I found this from retrogurl's page too...the launch party in HK, with the Madonna clothing launching at the same time. Crazy!
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