[emmajanehornsby]

Hi -

I’m researching for an MSc in marketing at Oxford Brookes and for my dissertation I’m looking at why people use facebook and twitter to interact with fashion brands and if/what they contribute.
I’d really appreciate it if anyone could answer a few short questions for me to help me out – all identities will be removed when results are collected so raw data will be totally anonymous, I don’t want any personal information, just to know why you look at the pages of shops like Topshop on Facebook/Twitter.

Thanks so much!

1) Do you look at the Facebook/Twitter of any UK fashion retailers? If so, which site.
2) Why do you look at these pages? (i.e. to stay up to date/whats new/etc.
3) Do you look at the shop's pages to interact with a) the shop/brand b) other people c) both d) none, i just look.
4) Do you tend to 'share' what you see i.e. re-tweet/re-post/like