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I think that PRADA is all about the thing if you really want to play Miuccia's game. Of course, the photographs are empty, the ducky gestures are terrible, but... she reinvented the 50s for the next season and I can see her asking "What's left from the golden era of the USA?". Well, the answer is that nothing, in my humble opinion. And she put that in the campaign as well.
See the womenswear campaign, it's totally unprada, she basically made a parody of herself.
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