Rodarte F/W 12.13 New York
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Join Date: Oct 2009
For me, with Rodarte, now, it's over.
Once they had edge, now they're safe
Once they were distinctive, now they're fading into the background
Once they were rad, now they're conservative
I guess it's a well worn path isn't it - be artfully leftfield in the start-up years to get the editorial exposure and the early adopters to create you some cache, a Name. Then, off the back of that - sell out.
Call it a scooby-doo moment. You know - when the villian is unmasked and their true identity revealed. It was all just a strategic ruse. And hoodwinked, we bought it. Just a pair of businesswomen disguised as arty creatives but now we've seen behind the curtain and there's nothing there, not even a fake wizard. A sad moment indeed.
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