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I think it's a great concept, but it could've been more developed, idk make it even more paraphernalic or something. I don't think it's bad, but it's true, it's not as great as past mcqueen's campaigns.
I also agree about the bad model choice, idk i would've seen K. Pyrhonen for this or other model, instead of Zuzanna's because she's def. not workin it, specially in the second shot.
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