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It sounds like it's something that is very important for them to know about you. So yes ... you need to get into your CV somewhere. And its something you should point out in your cover letter, too ... actually talk about being interested in buying, therefor you learned about this during your 4 years, maybe saying that you have gained enough knowledge about this data and how it's used in retail, to make you an excellent candidate for this entry level position.
And recently I read an article in the Wall Street Journal talking about resumes (or CV's) saying that it was better to list you actual accomplishments on the job rather than just listing your assigned responsibilities. For example, if you were assigned to lead a team to get a specific job done, you would explain that you did this better and faster than your goals and give the numbers ... rather than just saying you were assigned to do it. So ... thinking along this line, you could also add what you said here ... that during your years on this job, you took it upon yourself to learn about purchasing date, sales data ... etc. so that you are familiar with how it works and how it's used so that you had a better understanding of the retail buying and sales process ... something like that. And then, ask your store manager to mention that too, in her recommendation ... so that this statement is confirmed by her.
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