Model Casting F/W 12.13
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Join Date: Nov 2005
I've wondered about this for a while, and this season especially, with so many 'prestigious' brands having such low key castings with so many newbies, etc, what makes a brand a "good" show for models to walk? And how does a show become one of those "good" shows?
When it's a storied brand with lots of prestige and history, like say Chanel and Dior, then I can understand. But what about shows like Isaac Mizrahi? Looking at his shows from the 90s, it was full of supers, so it must have been one of the 'it' shows back then. Now, if he even puts out a show, it's far from the 'must walk' shows of the season. On the other hand you have shows like Alexander Wang which have really established themselves as 'one of the big guys'. At the same time, someone like Zuhair Murad has been casting some big names the last couple years and I don't think anybody, here at least, gets any excited over it. Why is that so?
Right or wrong, I usually judge a show's quality (not the quality of the collection, mind you) based on the cast. If I see a lot of big names walking there then I think it must have been a desirable show to be in. If it's a bunch of newbies and/or has-beens then I may think less of it. But Prada and CK can cast 90% newbies and everyone is still salivating over whomever they cast. Is this just a case of hype or is there something more to it? If someone like Natasha Poly can get her usual 50K walking for Christian Siriano, does she take it? Or does she skip it in favor of Prada, even if she only gets 500 for the latter? And since Arizona was a topic of discussion here earlier, why is it bad for her career that she may have picked to walk for Genny for a higher fee than had she walked for Prada? (unless the fee for Genny wasn't higher)
Now I'm not talking about getting a campaign as part of the reason for walking, I'm talking strictly runway. Where is this so called 'prestige' for certain shows coming from? It's not correlated to the pay (because it's been established that someone like Marc Jacobs pays with goodies). Nor does it seem to be correlated with big names presence (because nobody would think twice about CK).
Sorry to ramble on like that, it just all seems so arbitrary.
Last edited by MyNameIs; 05-03-2012 at
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