Gucci "Forever Now" : Charlotte Casiraghi by Peter Lindbergh
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Join Date: Feb 2009
GUCCI has named Charlotte Casiraghi as its latest star muse. The 25-year-old granddaughter of Grace Kelly will front the Italian label's Forever Now campaign, which launched last year to celebrate its 90th anniversary and focuses on the brand's rich history.
A committed horse-rider and show-jumper herself, Casiraghi will appear in a four-part series of images taken by Vogue photographer Peter Lindbergh - all of which reference the equestrian theme that Gucci has long counted a signature.
This isn't the first time Casiraghi has worked with the famed Italian house - for the past two years, Gucci has created the uniforms for her show-jumping team during the annual Global Champions Tour. The company's designs were also worn by Casiraghi's late grandmother, the Princess of Monaco.
Read more about Casiraghi's new Gucci appointment in the April issue of Vanity Fair.
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