Can't be long until we get proper photos of this.
Sounds like the presentation is slightly outside the norm these days:
Quote:
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Ford narrated the show like an old-school couturier, explaining each look from head to toe. He circumambulated his audience as he talked, addressing the models directly—“Could you show us the back please? Thank you.” He summoned the women from the backstage area with a buzzer. “You can hear the bell in the back room, it’s a little embarrassing,” he told the audience.
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thedailybeast.com
The whole secrecy thing and then a big reveal a month later is a good way to drum up publicity, no?