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Originally Posted by AudiEC
I heard Yves Saint Laurent pronounced (ee-sahn-hahn) in it's own perfume commercial. But I don't think we should be pretentious and say it like that.
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First off, any name can be difficult to pronounce if the person trying to say it has never heard or used language that the name also came from. I think what is more to-the-point about this thread is the ease of brand association in fashion (and any other kind of business).
Yes, it is rather funny when it's done to grab attention in the commercials. At this point I can imagine that when someone wants to speak in English as if from a higher place, one uses French. The best remark from the Queen of Hearts in
Alice's Adventures in Wonderland: 'Speak in French when you can't think of the English for a thing.' (Chapter 2, Charles Lutwidge Dodgson) How cute of her. I also think about the homogenization of other languages to English and deem it natural nonetheless.
On Yves Saint Laurent: French name, prononciation française. More like
ee-sahn-lor-ahng if you were to say it real slow for someone to write it down, but maybe one should ask him what he prefers or if he cares very much since he is famous anyway.