The Business of Magazines #2
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Vogue editors unite to launch model health initiative
19 Vogue editors from across the world have come together to create guidelines around model health to tackle ill-health in the fashion industry.
Launching across 19 international June editions of Vogue , 'The Health Initiative' is a pact between the magazines' editors to encourage a healthier approach to body image within the industry.
The initiative is a programme designed to ensure that fashion models used by Vogue are well cared for and educated in ways that will encourage and help them to take care of themselves, addressing as many of the pressing issues relating to ill-health in the industry as can realistically be tackled.
Jonathan Newhouse, chairman of Vogue publisher Condť Nast International, made the following comments: "Vogue believes that good health is beautiful. Vogue editors around the world want the magazines to reflect their commitment to the health of the models who appear on the pages and the wellbeing of their readers."
The initiative builds on the guidelines already drawn out by Council of Fashion Designers of America with the support of American Vogue in the US and the British Fashion Council with the help of British Vogue in the UK have already begun.
ogue editors have made the following six-point agreement:
1. We will not knowingly work with models under the age of 16 or who appear to have an eating disorder. We will work with models who, in our view, are healthy and help to promote a healthy body image
2. We will ask agents not to knowingly send us underage girls and casting directors to check IDs when casting shoots, shows and campaigns.
3. We will help to structure mentoring programmes where more mature models are able to give advice and guidance to younger girls, and we will help to raise industry-wide awareness through education, as has been integral to the Council of Fashion Designers of America Health Initiative.
4. We will encourage producers to create healthy backstage working conditions, including healthy food options and a respect for privacy. We will encourage casting agents not to keep models unreasonably late.
5. We encourage designers to consider the consequences of unrealistically small sample sizes of their clothing, which limits the range of women who can be photographed in their clothes, and encourages the use of extremely thin models.
6. We will be ambassadors for the message of healthy body image.
The full list of Vogue editions and editors to have made the pact include the following: Emmanuelle Alt, France; Christiane Arp, Germany; Angelica Cheung, China; Kirstie Clements, Australia; Victoria Davydova, Russia; Seda Domanic, Turkey; Daniela Falcao, Brazil; Myung Hee Lee, Korea; Elena Makri, Greece; Paula Mateus, Portugal; Yolanda Sacristan, Spain; Alexandra Shulman, United Kingdom; Franca Sozzani, Italy; Karin Swerink, The Netherlands; Kelly Talamas, Mexico; Priya Tanna, India; Mitsuko Watanabe, Japan; Anna Wintour, United States; and Sky Wu, Taiwan.
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