The Business of Magazines #2
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Join Date: Feb 2009
US March Magazine Sales
Blake Lively’s blonde tresses failed to work their magic for Elle, which was down 25 percent to 221,800 copies.
Marie Claire, which chose Eva Mendes for its March cover, dropped 22.9 percent on the newsstand with 202,300 copies
While Lucky, reporting sales of 140,000 copies, saw a 20.3 percent decrease.
Despite the debut of its flashy new redesign, featuring a larger trim size and cover girl Gwyneth Paltrow, Harper's Bazaar was also unable to increase newsstand sales, hitting 134,500 copies—a drop of 5.9 percent.
Though also down, Vogue fared slightly better. The fashion bible sold 435,000 copies of its March issue, off just 2.5 percent from the previous year.
The month’s big winner was InStyle, which managed to sell 777,000 copies—up 16.8 percent increase—and proved that cover girl Jennifer Aniston still has a firm grasp on the title of America’s sweetheart.
Also having success was Glamour, whose March issue featuring Amanda Seyfried marked the debut of the magazine’s redesign. With 436,393 copies sold, Glamour was up 1.3 percent year over year and according to early estimates from Condé Nast, has continued to see positive growth in its April and May newsstand numbers.
Although not a major newsstand player, W magazine saw a significant bump in single copy sales this March. The oversized title, whose dual covers featured fashion icon Kate Moss, sold 28,000 copies—a more than 21 percent increase over the year prior.
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