The worst thing about this campaign was always gonna be the clothes, so it's onwards and upwards and so far so good.
I don't get the post-apocalyptic feel, that others have said re. Versace/Cavalli.
If there is, it is much less obvious and the lack of saturated colours makes the images markedly different from previous M&M campaign work.
'Our lives are made up exclusively of what we are wise enough to keep in our hearts, and of what we are brave enough to throw away'