All About Internships and Work Experience Placements #2
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Mod Squad Leader
Design Team Member
Join Date: Jan 2003
Location: Los Angeles
PR and Merchandising are worlds apart from each other. I think it all depends on your career goals, as to which is better for you. You told us all about the internships, but didn't say anything about your goals or your skills.
PR is all about getting the word out to the media ... so it includes a log of writing, dealing with the press, managing events and sometimes managing your clients issues, when they have unfavorable press. It's a fast paced environment and good PR people can multi task and put out fires. It's a very 'visable" career ... people in the biz will know you, if you do it right (or, sadly, if you do it wrong).
Merchandising is about numbers regarding retail sales, mostly. It's about buying the right stuff, in the right amounts so that it actually sells, without overstocking. It sometimes includes visual displays in the stores ... a tiny part of merchandising. It requires someone who likes statistics, can determine trends from those statistics, can make decisions about ordering inventory and who's goal is to make the retailer more profitable. It's a back office job ... stressfull, but not nearly as fast paced. It's not a "visable" job ... you work behind the scenes. Even the store managers probably won't know who you are.
Internships help you make contacts to bolster your chances in being hired in that industry. So in which industry do you want to make those contacts? Public Relations ... or Retail?
P.S. Your major in Psychology is problaby better suited to PR. You have to be able to read people, make friends and contacts in the media, and write things that are interesting enough to get published and to interest readers about your clients and their products.
** It's All in the Details! **
Last edited by BetteT; 13-06-2012 at
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