Quote:
Saint Laurent Paris
Ella Alexander
21 June 2012
HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion house's new creative director in March this year.
The new name is expected to be introduced in the coming months and should be implemented by the time Slimane's debut spring/summer 2013 collection lands in stores, WWD reports. The designer is reportedly set to give the brand a modern revamp, while still capturing the components that inspired its founder's Saint Laurent Rive Gauche ready-to-wear line in 1994 - youth, freedom and modernity.
Slimane's debut pre spring/summer 2013 collection will be shown to a small group of buyers imminently, while his first catwalk show will be unveiled during Paris Fashion Week - which starts on September 25 and finishes October 3.
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He won't be starting very favourably with me if this is true, I can't say I appreciate it when the legacy of a house is not respected.