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Joan Smalls for MBFW Berlin
Ph:Mario Testino
www.vogue.de
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Seit Wochen wird über das neue Kampagnen-Motiv der Mercedes-Benz-Fashion-Week gemutmaßt. Die Fotografen und Models der vergangenen Saisons, Namen wie Terry Richardson, Lara Stone, Jessica Stam, Nick Knight und Julia Stegner, gelten als großes Versprechen, dass auch die kommende Saison zwei außergewöhnlich exklusive Fashion-Week-Galionsfiguren hervorbringt.
Gestern Abend dann erreichte die Redaktionen die digitale Ausgabe des Mercedes-Benz-Fashion-Week-Magazins, welches das finale Motiv endlich preisgab. Das puerto-ricanische Supermodel Joan Smalls wurde von Mario Testino als Hightech-Amazone in Schwarz inszeniert. Ihr Partner: Ein noch halb in Laken gehüllter Mercedes-Benz CLS. Das Foto ist übrigens kein exklusives Berlin-Motiv, sondern das offizielle Gesicht aller Mercedes-Benz-Fashion-Weeks. Bei all der internationalen Glaubwürdigkeit kann sie also losgehen, die neue Saison Frühjahr/Sommer 2013. Den Startschuss gibt die deutsche Hauptstadt ab dem 4. Juli.
For weeks, speculation about the new campaign theme of Mercedes-Benz Fashion Week. The photographers and models in the past few seasons, names such as Terry Richardson, Lara Stone, Jessica Stam, Julia Stegner, and Nick Knight are considered great promise that the next season brings two exceptionally exclusive Fashion Week figureheads.
Yesterday evening we reached the editorial, the digital edition of the Mercedes-Benz Fashion Week magazine, which finally surrendered the final motif. The Puerto Rican supermodel Joan Smalls was shot by Mario Testino as a high-amazon in black. Your Partner: A half cloaked in sheets Mercedes-Benz CLS. The photo is not an exclusive way, Berlin-motif, but the official face of all Mercedes-Benz Fashion Week. With all the international credibility they can go, then, the new spring / summer of 2013. The launch is the German capital from the 4th July.
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