Hedi Slimane, Creative Director of Saint Laurent
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Join Date: Mar 2005
Originally Posted by
I still think that all of this change, though jarring for some, is the smartest thing that Hedi could possibly do. It closes a chapter, ends an era and distances YSL the brand from YSL the man enough that people can stop treating them as one entity, which makes it that much easier for Slimane to do his own thing. Honestly were it not for the fact that Saint Laurent was still alive at the time, I wouldn't be surprised if Ford had done the same thing himself. It just makes sense when you're dealing with such an immense legacy and iconic creator that, while it should be respected, shouldn't be a burden.
I simply can't agree in reference to one part of "
all of this change
": the name change to "Saint Laurent Paris".
The first time I saw that, I went "no!". Then "no no!". Then "no no no!". Then I slapped myself
If there is one general consistency in the ever-changing world of fashion, its the names of top houses. Its not just a personal stamp of a designer, its one consistency which helps build a perception of legacy with the public, the fashion press & otherwise.
When you are talking about one of the most brilliant & influential designers of the 20th century such as Yves Saint Laurent, changing the name of his house--whether or not its after he dies--is frankly a stake through the heart of that legacy. As has been mentioned by other people here.
None of what you mention in regards to possibly "distancing the brand from the original designer" seems to have much of a burden on Uncle Karl at Chanel, Alber Elbaz at Lanvin, Galliano when with Dior and so on. Its only a burden if a designer thinks its a burden. Which is apparently what has happened here
Frankly, the name change makes me ill. I just hope Slimane's designs (couture or otherwise) can eventually compensate.
In the past, people were born royal. Nowadays, royalty comes from what you do.
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