Hedi Slimane, Creative Director of Saint Laurent
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Some Like It Hot
Join Date: Feb 2009
I think regardless of what Slimane does with the brand I doubt Pierre will be happy for very long, I remember Yves was very content with PPR purchasing YSL until they started to make a success of the brand after its successor and then to try and shall we say 'get one up' on them he declared to Bernard Arnault that he wished that LVMH had of indeed purchased the brand after all, they both spat their dummies out at the success of YSL after its founder under the control of PPR, I don't think any opinion is derived for its creative director but merely the puppet master behind the scenes.
I see what Hedi is trying to achieve with the logo change but it's a very risky one at that, everyone knows it as 'YSL' or 'Yves Saint Laurent', does anyone know if this will be impacting on the cosmetics also ? I see that he's trying to achieve the same appeal and success as to what he did at Dior (Hommes), I think what he intends to do over time is to call the RTW 'Saint Laurent' and reserve 'Yves Saint Laurent' for couture, to perhaps give it an edge of exclusivity or as if it's the premium of the two ?
I also wonder if he'll do a complete overhaul of the YSL product line ? such as it's successful collection of bags and shoes ?
Oh oh see you said some key words, alright, you said I have spice and fire, so stay away before I burn yo
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