The ski masks are so creepy, I would be scared if I saw them in person (on a beach no less) but other than that to each his own.
Aren't they sweaty underneath though? Wouldn't the masks cause breakouts? I imagine wearing them in the summer would be different than wearing them in cold temperatures.
And here if you don't sport a tan everyone feels sorry for you because they assume you didn't go on a holiday

Sometimes cultures are just ****ed up