Beyond Stereotypical Fashion Campaigns
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Join Date: May 2012
Originally Posted by
No one's mentioned Kenneth Cole ... his ads are the best contemporary example of Benetton-like advertising in my mind.
Not feeling his ads, some of them just feel like sticking a provocative quote to some very average looking clothes and nothing else behind it (even though hes got the foundation and everything, its still very bluntly there just for the sake of selling the clothes). Like this one for example
, or maybe its just that they dont look as nice as the benetton ones so they feel a bit lazy
who care for the constraints of subs
tance when you've gots styles
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