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Originally Posted by Maximilian S
I don't know the technical side of photography, lighting, bone structure and all that but I don't buy into that 'high fashion' or 'commercial' labels that are put on girls a lot nowadays. Don't you think if a girl is beautiful then she will look beautiful whether she's doing a campaign for Chanel or appearing on the SI cover? It is difficult to fathom that one can be absolutely beautiful for one type of job and an absolute failure for another but that seems to be a unique case in terms of Karlie while girls like Maryna, Toni are suitable for both types of 'environment' like you say
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Actually, a lot of times this is how agencies and clients determine which girls are more suitable to start out in which direction. Some girls do really well with commercial lighting but so so with "edgier" lighting and then it's the opposite for other girls.
It's not really about "jobs" you see, in my last post I was talking about lighting. If you look at any big photographer's website or their management's website, you will see that a lot of times they divide their portfolio into "commercial" and "editorial/fashion." VS is a very commercial brand and showcase the products in a very commercial lighting. They shoot an entire series with different models but with the same lighting with a few adjustments. They don't change the set for different models depending on what she looks best in..
Greg Kadel shoots both VS and editorials for Numero but he uses a softer lighting for VS. Certain lighting can bring out more of a girl than another.
What I'm saying with Karlie is that a lot of her beauty and success has to do with her bone structure and expressiveness. It's very dramatic and edgier fashion lighting makes the best of it but a softer, commercial light doesn't do much for her.
I see the opposite with Toni actually. Her features and face are kind of soft and she doesn't have a range of expressions. Her commercial work is great but her fashion editorials aren't at the same level as girls like Karlie.
The opposite would be someone like Freja--look at her Maybelline photos.